Remove Company Remove Influencer Remove Press Release Remove Social Media
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Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. Or, perhaps a better question is: What would you gain?

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How to Write a Social Media Press Release #socialmedia

Laurel Papworth

Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release? Let’s tame it.

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How PR and Social Media Can Work Together

Webbiquity SMM

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. Since many (most?)

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Changing Trends in Social Media Can Influence Your Business Model (part II)

Mindjumpers

In my previous post, I have given an overview of the changing trends in social media. This post explains the process of changing trends and how it actually influences business model. Take a look: Social networking: Connect, Share, Engage. This helps their customers to know their company services better.

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Monday Morning Reads: Churnalism, Bubble Bursting, Influence Limits

Dave Fleet

A varied bunch of posts and stories this week, from PR’s effect on the media (or is it just lazy journalism?), to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. How PRs have taken over the media.

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Social Media News Releases Get 3x More Media Coverage

Adam Sherk

Social media news releases have lots of advantages, and what’s not to like? They offer a clean, simple format that encourages companies to be clear and succinct. While multimedia content can be added to any press release, SMNRs are much more likely to incorporate images and video.

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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

Marketing owns the voice of the company, while service owns that voice’s support. The marketing team gains valuable information about the people who are contacting the brand and for what purpose, helping to identify influencers and better segment their audiences. Data to Influence the Rest of the Business.