Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Discussions on influence in social have been around since social began. B2B influencers?

B2B 313

Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. Influencer Dance Definitions. Identifying the Right Influencers.

Four Benefits of Social Media Marketing

Webbiquity SMM

Social media marketing has come a long way over the past decade. It’s matured as a discipline been embraced by companies of all size, across industries, around the world. Creativity and engagement are essential for a successful B2B or consumer brand social strategy.

Influencer Engagement: Finding a Fit

Waxing UnLyrical

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Blurred Lines between Influencers and Brands. Forbes has found that today’s marketing strategies place a strong emphasis on influencers.

5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker.

Why your social media isn’t working

Sherrilynne Starkie

The adage holds true in the world of social and digital media where the pace of change is constant. Despite sinking time and resources into social media, many companies are not seeing the results they want. Want to get real business benefits from social media?

Social Media Marketing Trends for the Back Half of 2019

Ignite Social Media

According to research by Cowen and Company*, Pinterest is the top social network for finding and shopping for products among US users. Now a public company with stakeholders to answer to, Pinterest has expanded their offerings to support shopping intent.

Trends 106

77% Of Company Mentions On Social Media Are Neutral

The Realtime Report

Contrary to popular belief, most company mentions on social networks are linked not to a positive or negative message, but a neutral one. Weekly percentages of online company mentions worldwide, by day of the week, according to research from mention.

Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit?

Four Ways to Develop Amazing Social Media Content

Ignite Social Media

Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” Now, it’s important to understand why social media content is so valuable.

Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. Their main question was how to evaluate influencers. The influencers found them!

Social Media Influencers vs Brand Advocates: 5 Must-Reads

Firebelly

How should you approach influencers and advocates on social media? INFLUENCERS VS BRAND ADVOCATES & WHY INFLUENCER OUTREACH IS OVERRATED. Why Online Influencer Outreach is Overrated and How to Fix It. Influencers and Brand Advocates.

2019 Social Media Resolutions

Ignite Social Media

Going over this distinct group of improvements that people seem to choose at the beginning of the year got me thinking – what if social media channels attempted to improve in the same way we do? Is your New Year’s resolution social media-related?

Influencer Marketing: Social Media Participation Tips

Meltwater

Sharing on social media in support of your company or brand can halt even the… Read More.

How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Consider Influencer Marketing First. Has your brand considered taking influencer marketing one step further?

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

Tools 271

The Key to Success in Enterprise Social Media

Direct Marketing Observations

Lately, I’ve been thinking way too much about organic B2B social media marketing. This is the great struggle for the enterprise in social media. It’s ticking and you need to figure out real quick where social media fits within your org.

Ford Launches Fiesta With Young, Social Media-Savvy Influencers

The Realtime Report

Social media was an essential tool for this campaign, allowing potential consumers to “opt in” if they were interested in learning about the newer model. However, social media allowed people to self-select.

The Many Faces of Digital Influence

Direct Marketing Observations

I’ve been in the search and social media space long enough to know that without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. Does that mean influence?

Social Media Influencers versus Brand Advocates Infographic

Convince & Convert

Influencer outreach is a key element of many social media and modern public relations programs. But they often prove ineffective at driving behavior beyond social chatter. True influence requires two things: audience and advocacy.

The Many Faces of Social Influence

Direct Marketing Observations

I’ve been in the social media space for over 10 years now and without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. Does that mean influence?

Offers and Promotions on Social Media Don’t Influence Millennials

The Realtime Report

Offers and Promotions on Social Media Don’t Influence Millennials. Images are more likely to persuade millennials to click through to businesses’ websites from social media (33%), while offers/promotions are more likely to influence baby boomers (38%).

16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

Recently an entrepreneur friend of mine called me long distance to pick my brain about what questions should he be asking candidates applying for Social Media Consultant’s position. I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. Even before the interview you must conduct detailed background research and check the company/consultant’s profiles on popular social media platforms.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social Media Monitoring Tools.

Tools 202

How to Be Great at Social Media for Financial Services

agora pulse

The industry has seen an average year-on-year growth of 31% on social media with companies waking up to the fact that a digital presence is good for business. So, here’s how to be great at social media for financial services. Can you use emojis in your social media?

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Why should we care about the company that makes our washing powder or bakes the bread we eat? Here are five brands acing storytelling on social media and some actionable takeaways. Research shows that social media shares are boosted by 585% by using a brand character.

Brands 112

How Much Does Social Media Influencer Marketing Cost?

Buffer Social

Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer? While there isn’t a clearcut answer to this question, there are some guidelines used by marketers, agencies, and influencers themselves. Social media platform.

Cost 99

21 best social media analytics tools

Unmetric

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming.

How Do You Measure Social Media Success?

agora pulse

Social media success means different things to different people. Yet everyone wants to know the answer to the ultimate question: Am I successful on social media? The first step is to understand what your social media goals are and measure against them.

The Ultimate Guide to Instagram Influencer Marketing

Later

If you’ve ever considered using Instagram influencer marketing for your business, now is the time to start! Adding Instagram influencer marketing into your overall strategy for Instagram can help to increase your brand awareness, grow your follower base, and drive major sales!

7 Ways Social Media Managers Can Publish Smarter

agora pulse

As a social media manager, you have a lot of responsibilities. So how can you get more out of your social media strategy without adding to your workload? Let’s look at seven ways social media managers can publish smarter, from scheduling to social listening.

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

Image credit: Buddy Media. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 15 Best Social Media Tools by CodeGeekz.

Review 284

10 Social Media Predictions for 2019

agora pulse

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. At Contentworks Agency we’ve already planned next year’s social media strategies for our clients. GDPR Seeps Into Social.

Social Media Strategy: Connecting Within The Bounds Of Your HR Policies

SocMed Sean

Nathan spends his time helping companies across a variety of industries implement the best technology and growth strategies for their organizations. The balance that both employers and employees have to strike is sometimes a difficult one when it comes to social media use in the workplace.

Gartner: fake social media reviews

Sherrilynne Starkie

Checking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference. Social Media Reviews: 10 percent to be paid for by companies in 2014.

Review 384

Now in Unmetric: Detect and learn from social media outliers effortlessly

Unmetric

Social media is dynamic. With it, you can easily detect content that stands out and rises above the social media noise. . You can derive creative inspiration from outliers and figure out how you can use similar Posts to improve your social ROI.

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

The Fortune Global 100 companies are mentioned 5.6 This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, Amplfy goes way beyond using a one-dimensional Klout score to rank influencers.

What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. A social media consultant’s number one job is to set a strategy that aligns with the organizational goals and objectives.

Influencer Marketing During the Holiday Season

Ignite Social Media

Influencer marketing during the holiday season can be a great idea for brands. Every so often though I think to myself, self, what do influencers really want? Keeping engaged with your influencers is a great idea and an even better idea is reaching out to them every so often just to keep a pulse on what they are looking for in brand relationships. Influencers have families also. Not saying you won’t secure influencers if you wait, it just might make it more difficult.

19 More Outstanding Social Media Marketing Guides

Webbiquity SMM

While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. Which tactics work best today for building a social media following and growing traffic?

Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop!

Your CEO Hired a New Social Media Agency? Here’s How to Partner With them and Not Get Fired

Pam Moore

Subject line reads… “New Social Media Agency Kickoff Meeting Tomorrow.” Just 6 short months ago you were hired to lead the charge with social media. Before you start freaking out, take a listen to episode 241 of the Social Zoom Factor podcast.