Webbiquity SMM

DECEMBER 13, 2011

With those basics established, here are 10 ways for small (or really, almost any size) businesses to use social networks for marketing and PR. What helps most, however, is having your content shared and passed along by others with high influence in your market space. Perform competitive and market research.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Ignite Social Media

MAY 18, 2016

As stats like this pick up steam, the question that’s been bubbling up for many brand marketers is: should our CEO be on social media? When your brand’s CEO has a social media presence, he or she can: Benefit #1: It humanizes the brand and the company at large. Benefit #3: It makes the company a more desirable place to work.

Findability 111

Findability Social Media Collaboration Team 111

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

B2B 122

B2B SEO Travel Hubspot 122

Twist Image

FEBRUARY 16, 2012

Recently, a major media company reached out to me to discuss what they called, "a new business opportunity," for Twist Image. The tragedy here is that I may have needed this company's services, but I would not have led this conversation - it would have been someone else within my organization. We settled on a date and time.

Marketing 97

Marketing Findability LinkedIn Advertising 97

Convince & Convert

MAY 23, 2011

The number of impressions your Facebook musings receive (findable in your Facebook Insights report) is akin to your email open rate. You can easily determine what that program costs your company on a per email basis, and what the equivalent “value&# of your Facebook impressions are, based on your email investment.

Findability 153

Findability Facebook Newsletter Cost 153

Twist Image

AUGUST 2, 2013

Some of these offerings have worked extremely well, while others have failed, but commutatively, you can chart a course for this company and see that it is - by no means - a one trick pony. Currently, this feature is being tested with companies like Mashable, CNN , The Huffington Post and others. facebook marketing. f commerce.

Findability 111

Findability Facebook Hashtag Mobile 111

Keyhole.co

JANUARY 18, 2024

For example, here’s what the “link in bio” looks like for FrameStores, a company that deals with picture frame materials. For instance, Pumpkin, a pet insurance company, makes good use of its link in bio without making its profile appear too crowded. You don’t really need your Instagram bio to lead to one page (e.g., your website).

Instagram 52

Instagram How To Insurance Findability 52

Twist Image

JUNE 17, 2016

What an amazing day we had at The Art of Marketing in Toronto today. She has been featured on the cover of Fast Company , she's been on Dancing With The Stars , had a successful clothing line with Aeropostale and much, much more. What's a way for marketers and brands to jump into data analytics without getting lost?

Marketing 40

Marketing Findability YouTube Analytics 40

Techipedia: Tamar Weinberg

JANUARY 26, 2011

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Given my observations, both in the “canned response&# department and the company’s engagement with other customers and prospects, they’ve got it all wrong. What’s your social media policy?

Findability 201

Findability Domain Name Policies Social CRM 201

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. LinkedIn New Feature – Follow Company by Success CREEations.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Kikolani

MAY 5, 2016

As more and more businesses battle it out in the cyberworld to capture the hearts and minds of netizens, the importance of link building and content marketing is more pertinent than ever. However, a lot of marketers are getting confused on the complementary relation of link building and producing great content.

Content 78

Content Findability Engineering Flickr 78

Convince & Convert

JANUARY 7, 2015

There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. In fact, I’d say at least ten of the 25 have some sort of marketing applicability. I’m a huge proponent of content marketing and social media. Number one was big data analyst.

SEO 60

SEO Findability Skills Paid Search 60

Convince & Convert

JANUARY 7, 2015

There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. In fact, I’d say at least ten of the 25 have some sort of marketing applicability. I’m a huge proponent of content marketing and social media. Number one was big data analyst.

SEO 60

SEO Findability Skills Paid Search 60

Twist Image

APRIL 9, 2014

Marketers, we have a problem. But, that was the latest headline from Fast Company in an article titled, The Proven Ideal Length Of Every Tweet, Facebook Post, And Headline Online. The net result being a perception that either content marketing doesn''t work or that content marketing doesn''t work for our brands.

Questions 102

Questions Content Press Release Findability 102

Twist Image

NOVEMBER 13, 2012

Other companies have equally compelling rules (both written and understood) that help individuals better understand email etiquette. On November 5th, 2012, Marketing Charts ran a news item titled, Clutter: 4 in 10 Say More Than Half Of Their New Emails Are From Marketers. marketing charts. Email needs a facelift.

Wikipedia 101

Wikipedia Findability Startup Collaboration 101

Twist Image

AUGUST 1, 2012

The classic line that if you want to please everyone, you wind up pleasing no one is somewhat true in this day and age of content marketing as well. We live in a day and age when the content that is created is now all indexable, shareable and findable forever. Content is not about marketing. content marketing. publishing.

Content 109

Content Findability Press Release Publishing 109

Diva Marketing Blog

DECEMBER 31, 2011

LinkedIn, Twitter, Google+ and let's add blogs and blog comments, is so easily findable. Even if your social media presence is not tied directly to your company, in an adjunct way, you are part of its digital tapestry and it to you. Diva Marketing is part of an online influencer network for MNS Business on Main.

Social Media 69

Social Media Findability Project Social Networking 69

Hootsuite

SEPTEMBER 16, 2021

Having lots of followers can mean a direct line to your business’s target audience –a connection that most marketing strategists only dream of—so making sure your audience can find you is key. So, how do you make yourself “findable”? And better yet, “followable”? Spoiler alert: it’s not so straightforward. trending. ?

Tips 138

Tips Hashtag How To Instagram 138

Twist Image

JUNE 21, 2012

According to Wikipedia , the company has raised more than $230 million dollars for more than 23,000 projects since it got started. The company makes its money by taking a percentage of the funded projects. Even more impressive, Kickstarter has a project success rate of close to 45 per cent. Again, Kickstarter works because it's real.

Wikipedia 108

Wikipedia Startup Findability Project 108

Techipedia: Tamar Weinberg

OCTOBER 20, 2010

Should it be governmental or should it be managed by a private company? Personally, if we ever did such a thing, I might be inclined to volunteer myself under the following conditions: This system should be managed by a government entity or private company in association with law enforcement. How much information is too much?

GPS 217

GPS Privacy Findability Report 217

Twist Image

MARCH 17, 2011

How does a Marketing Professional (or any media professional) bridge the gap between the traditional marketing channels to where we're at now? There is an opportunity now for marketing and media professionals to cross the digital divide. It isn't for Digital Marketing. Here are 6 ways to become more digital: Learn it.

Findability 110

Findability Analytics Mobile Google 110

Twist Image

MARCH 29, 2011

For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. One of the leaders in social media monitoring solutions is a company called Radian6. digital marketing. Social 2011. brand reputation.

Radian6 102

Radian6 Findability RSS Sentiment 102

Twist Image

APRIL 17, 2012

At its core, what actually makes any piece of content (whether it's generated from an individual or a company) have any semblance of social-ness to it, is the ability for it to be as shareable and as findable as possible (if you do that and people like it, they will naturally talk about it). marketing charts. business column.

Wiki 102

Wiki Hotels Social CRM Retail 102

Twist Image

OCTOBER 14, 2010

The company that figures out this magic formula wins. It's in their best interest to make everything online findable and connectable (and this includes the content you are creating and/or requesting). You definitely don't want the insurance companies to know just yet. search engine marketing. Would you like that public?

Microsoft 109

Microsoft Flickr Findability Engineering 109

Twist Image

FEBRUARY 7, 2011

Here's what Arianna Huffington had to say about the acquisition of her company to AOL: "AOL's Patch.com covers 800 towns across America, providing an incredible infrastructure for citizen journalism in time for the 2012 election, and a focus on community and local solutions that have been an integral part of HuffPost's DNA. aol content.

Content 111

Content iPad Findability Publishing 111

Twist Image

JANUARY 1, 2015

Beyond the attention, this lawsuit is also squarely pointed at another macro-trend that continues to emerge (and will have a huge role for marketers in 2015): the age of efficiency. and this includes companies that may not be so interested in their data being used to create this type of efficiency. marketing trend. disruption.

Airlines 40

Airlines Data Wikipedia Brands 40

Diva Marketing Blog

APRIL 9, 2009

Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 1-topic about social media marketing. Today's Diva Marketing Talks explores a "new" demographic that is joining the social media conversation. technology in the sales and marketing initiatives. 30-minutes. Miss today's show?

WordFrame 45

WordFrame Social Media Web 2.0 Lurker 45

Keyhole.co

JANUARY 26, 2024

Skims’ content marketing strategy uses the same genius, leading to its top position. So, with some market research and targeted campaigns, Skims is all set to make a mark in men’s sportswear. It’s no wonder within its first 3 years, Skims was named one of Time’s 100 most influential companies (2022).

Influencer 59

Influencer Social Media Strategy Marketing 59

Sprout Social

JANUARY 18, 2017

We’ve written about UTM codes before , and yet many marketers are afraid of them. You want to share this link in a Tweet, as part of your organic social distribution, for your website traffic campaign, targeting the term social marketing, with lifestyle creative and in the post you used the hashtag #socialmedia. Well, there is.

ROI 40

ROI URL Analysis Campaign 40

ProBlogger

JANUARY 1, 2013

We’ll go through a step-by-step process, including tools and resources for each step, to set up a WordPress blog that is optimized for social and search marketing success. If you would like to do more research on hosting companies, check out WhoIsHostingThis. MailChimp to collect email addresses for email marketing.

WordPress 45

WordPress Findability SEO Digg 45

Hootsuite

FEBRUARY 27, 2023

But if you want your company to make more of a splash, you need to up your LinkedIn SEO game. LinkedIn SEO (search engine optimization) is the process of optimizing your LinkedIn page and posts to make them easily findable through LinkedIn search. What is LinkedIn SEO? Keep it short and to the point.

SEO 110

SEO LinkedIn Tips URL 110

Webbiquity SMM

JANUARY 3, 2012

Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

OCTOBER 29, 2012

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. How are your competitors approaching the market? What online publications do they read? What groups do they belong to?)

Findability 197

Findability Directory Social Bookmarking B2B 197

Sprout Social

OCTOBER 21, 2021

Like most parts of marketing, it takes a lot of work to perfect your earned media strategy. It’s a very effective form of content marketing and is also the toughest media type to get. For example, your product is listed on a gift guide or your company did something newsworthy and it was covered on a TV segment.

Strategy 136

Strategy Tips Review Findability 136

Buffer Social

JULY 21, 2020

which is why visual marketing is one of the most powerful marketing tools out there. Keep reading to find out how to build and shift brand perception using visual marketing and Unsplash. Yet, this visual marketing strategy that focuses on immediate gains is very limited. Let's dive in.

Brands 94

Brands Marketing How To Case Study 94

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.

B2B 164

B2B Sentiment SEO Klout 164

Debbie Weil

JANUARY 27, 2011

Mine is the evolving ways in which companies and organizations use - and think about - blogging and social media for marketing and communications. Each post is searchable and findable (unlike ephemeral Tweets and threaded Facebook discussions). Instructions: unpack your topic slowly. Basically, it works like this.

Findability 119

Findability Meme URL Course 119