Akamai Marketing

MARCH 23, 2011

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. While the road map of FLIRT doesn’t go into specific tactics, its a good brainstorming exercise for any marketer.

Review 142

Review Company Klout Policies 142

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

Small Business 56

Small Business Influencer Template Templates 56

Sprout Social

JANUARY 12, 2023

With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur. It was through this exercise that we established Sprout’s seven core values. Partner with influencers.

Brands 130

Brands How To Authentication Exercises 130

Pam Moore

SEPTEMBER 19, 2023

Whether you're rocking the digital waves, dancing with influencers, farming or hunting for new leads, or building a business empire, two mega-questions are knockin' at your door. Unfortunately they believe their primary focus is to “sell” which to them means talk about themselves, their product and company ALL THE TIME!

B2B 78

B2B Exercises Remix Team 78

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase. Where do companies go from here?

Social Media 123

Social Media Survey Education Team 123

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. You need to find your audiences and influencers and on which platforms they publish. The Master Course also gives a step by step review on how to find influencers doing a Boolean search, “Keywords Techniques for Data Discovery.”

Strategy 220

Strategy Analysis Collaboration Small Business 220

Buffer Social

SEPTEMBER 1, 2022

In this interview, discover how Shaan has grown and leveraged his personal brand, as well as an interesting exercise in personal branding that everyone should try. I was interviewing with two companies that day – Stripe and an idea lab called Monkey Inferno. Q: Thanks for taking the time to meet with me for Social Proof Shaan!

Curation 92

Curation Exercises Startup Project 92

Sprout Social

JUNE 8, 2021

That Company brought all those other tik tokers out here to ATL for that fight and didn’t consider to reach out to any of the black social media talent that lives here in atl… ok BET #TrillerFightClub enough is enough. And creators aren’t shy in calling out brands who fail to account for talent diversity and inclusion.

Meeting 130

Meeting Brands Collaboration Exercises 130

Hootsuite

NOVEMBER 9, 2020

The power of TikTok, especially with creator-led content, has even led some companies, including Walmart and Dunkin’ Donuts, to encourage employees to post videos while at work. Learn how to set TikTok up for business and how to tackle TikTok influencer marketing and more. And try to discover rising stars, or influencers in your niche.

Strategy 145

Strategy How To Marketing Template 145

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 94

Analysis Report Examples Tools 94

Keyhole.co

NOVEMBER 17, 2023

The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees. How did the company do this? The company responded right away and made it their business to fix the issue for the passenger.

Examples 59

Examples Brands Sentiment Reputation 59

ProBlogger

JANUARY 3, 2024

Today I want to continue our series of posts looking at principles of building a successful blog by looking at the topic of “trust” A fundamental principle in marketing and relationship building is that people tend to do business with individuals or companies they know, like, and trust.

Exercises 27

Exercises Blogger Influencer eBook 27

Sprout Social

JUNE 14, 2023

However, this threat can become an opportunity if your company has a well-established internal mobility process. As influencer managers or creative directors, marketers can focus on shaping and guiding social initiatives rather than getting caught up in day-to-day content creation. A rising tide lifts all ships.

Survey 97

Survey Marketing Social Media Management Badge 97

Convince & Convert

JULY 8, 2014

According to a study by Content Marketing Institute and MarketingProfs , B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year. What topics do these influencers cover? as a modern jewelry company. What expertise do you have in-house?

Brands 167

Brands Content Fashion Influencer 167

Hootsuite

MAY 31, 2023

Try using prompts like: Create a three-month social media strategy for an organic snack company. The company is active on Twitter, Facebook, TikTok, and Instagram. What are some creative ways our company can better showcase our products on social media? Create a social media content calendar for a local coffee company.

Social Media 140

Social Media HootSuite How To URL 140

Waxing UnLyrical

MARCH 6, 2013

“While the food system is complex and its problems multi-faceted, we know that the world’s largest food and beverage companies have enormous influence. I went through the exercise, since I was curious, not just about how the campaign site would work, but about what I would find. My favorite brand disappoints.

Twine 246

Twine Brands Policies Campaign 246

agora pulse

JANUARY 14, 2020

Working with influencers to create and circulate content to a broader audience. The problem is influencer marketing isn’t cheap. So, let’s assume you have a low budget and you’re not working with influencers. So, let’s assume you have a low budget and you’re not working with influencers. How can you use TikTok?

UGC 139

UGC Hashtag How To Meme 139

Hootsuite

SEPTEMBER 23, 2022

Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. When done right, social writing directly influences engagement and conversions, and contributes to strategic business goals. (Looking at you, Twitter meanies.). Keep it simple.

Social Media 145

Social Media Tools Tips HootSuite 145

The Realtime Report

JUNE 2, 2023

Introducing ample natural light into the office can positively influence productivity and create a more pleasant work environment. This involvement fosters a sense of ownership and a stronger connection to the company. Furthermore, natural lighting has been proven to enhance mood, energy levels, and overall well-being.

Products 91

Products Transportation Collaboration Instant Messaging 91

Proactive Report

DECEMBER 9, 2014

Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). However, only 38 percent of companies say they have a defined social media strategy. Meritus Media Inc.,

Template 111

Template Templates Social Media Strategy 111

Direct Marketing Observations

JANUARY 17, 2012

It might, though either exercise require an investment of your time. Your day is already full and now companies want you to participate in and contribute to these new growing internal networks. Where should you spend your time? On the networks that matter to you or on the networks where you HAVE to participate?

Social Networking 170

Social Networking Exercises Influencer Issues 170

Sprout Social

MARCH 8, 2021

While we don’t newsjack often at Sprout, we successfully jumped on a trend involving a company you may have seen in the news recently: GameStop. When done right, newsjacking a trending topic can reward your brand with an awareness boost, increase web traffic and even influence public perception of your brand.

Content 130

Content Trends How To Exercises 130

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter. .

Social Media 176

Social Media B2B Exercises Hubspot 176

Sprout Social

OCTOBER 11, 2022

The exercise brand took to social media to announce that they were making a $100,000 donation to the Asian American Federation. Peloton followers took to social media to applaud the company on its stance because the brand leaned into its company values in relation to the tragic events. We’re turning our beliefs into action.

Eventful 115

Eventful Social Media How To Sports 115

For Real Social Workers

SEPTEMBER 16, 2021

Employee wellbeing also impacts a company’s ability to retain quality staff. The ongoing nature of the pandemic has made wellbeing and company practice a timely topic of discussion. This includes eating, exercise or physical activity, and quality of sleep. This influences employees’ view of safety, security, and stability.

Energy 52

Energy Exercises Communities Research 52

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. operations for the company (and a recruiter himself), weeds out people who blame others. buy a link » SUBSCRIBE TO CIO.

Company 122

Company How To Case Study Mobile 122

Proactive Report

MAY 8, 2017

Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy.

Template 56

Template Templates Social Media Strategy 56

Hootsuite

SEPTEMBER 9, 2020

Learn how to optimize your channel, grow subscriptions, and expand your reach with YouTube ads and influencer partnerships. If you’re not sure, try Google Ads’ free Keyword Planner to see which companies rank for keywords associated with your brand. Look up your favourite brands and do the same exercise. Identify competitors.

YouTube 145

YouTube HootSuite Marketing Video 145

agora pulse

AUGUST 6, 2020

Building relationships with influencers. If you manage social media for a large company, you might work closely with colleagues specializing in key areas. The company holds you solely responsible for unreasonable ROI goals. In most cases, you also have responsibilities that involve … Interpersonal communication.

Social Media Management 103

Social Media Management Social Media ROI Skills 103

ProBlogger

FEBRUARY 12, 2018

How to Build Authority and Influence with Your Audience. In today’s episode, I want to talk about building authority and influence. Getting traffic is one thing, but how do you build influence? In this episode, I want to share 13 things that I’ve noticed good influencers do to build authority and credibility with their audience.

Influencer 54

Influencer How To Case Study Blogger 54

Buffer Social

OCTOBER 31, 2022

Fishbowl Fishbowl prides itself as a working person's virtual water cooler where people can talk to each other about anything work-related, whether it's about their role, their company's culture, or the community they are a member of — all anonymously. Active Letterboxd member accounts nearly doubled , jumping from 1.7

Social Networking 83

Social Networking Film GPS Communities 83

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. Creating the map is a great internal exercise. Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. List out the stages to begin.

Examples 104

Examples Template Templates How To 104

Hootsuite

MAY 20, 2020

In today’s busy world, it is all too easy for an employee to accidentally expose the company to threats online. We always recommend exercising caution if asked for any of your personal information online. It’s relatively easy for an imposter to create a social media account that looks like it belongs to your company.

Social Media 144

Social Media Tools Tips Policies 144

Webbiquity SMM

JUNE 6, 2016

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. Desire to make things better for their teams and the company as a whole. 65% saw improved brand recognition. 7% had better brand loyalty.

Brands 100

Brands Loyalty Survey Newsletter 100

SocialFish

JANUARY 21, 2011

This is a guest post by Rich Feinstein , CEO extraordinaire at CommPartners , a company that provides webinar, e-learning and virtual conferencing services. Adaptation of social media is influencing organizations to be more open and transparent. I believe this will be extended to real time, online knowledge sharing opportunities.

Collaboration 234

Collaboration Eventful Exercises Education 234

Sprout Social

OCTOBER 8, 2018

Workout gurus and yoga influencers are found in all corners of Instagram. While individuals build up followings and influence their audience, what are brands doing to stay relevant? Lululemon is known for their leggings but the company makes a variety of fitness clothing and takes the time to engage with their audience.

Social Media 94

Social Media Brands Instagram Training 94

Diva Marketing Blog

JANUARY 30, 2012

As part of a planned strategy each (enterprise and employee) lends their goodwill and influence to the other. Recently I've notice that more companies are taking the time to understand their corporate culture and how it impacts, not only customers, but employees. Corporate Values Alignment Exercise. Winds of change.

Social Media 77

Social Media Film Exercises Transportation 77