Likeable

APRIL 2, 2019

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Step out of your own perspective, and pop your bubble by seeking out insights from people outside of your team, company, or industry.

Retail 87

Retail Brands Authentication Loyalty 87

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Why customer engagement is good for business. 80% of customers expect companies to interact with them on social.

Engagement 136

Engagement Brands Review Influencer 136

Pixlee

SEPTEMBER 29, 2020

The digital era has brought about a significant shift in how successful companies promote themselves. With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. What is Customer Engagement? Why is Customer Engagement Important?

Engagement 90

Engagement How To Metrics Loyalty 90

Hootsuite

SEPTEMBER 30, 2022

This is thanks to increasing online purchases and the growth of omnichannel retail. Gartner predicts chatbots will be the main customer service tool for 25% of companies by 2027. Chatbots save retailers time and money by allowing them to customers at any time. Engage customers. billion by 2025 ? Automate sales.

FAQ 120

FAQ Retail Overview Loyalty 120

Pixlee

JUNE 16, 2021

Retail and ecommerce faced significant shifts in the past year, driven by store closures, no-contact shopping and myriad other challenges. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future.

Retail 52

Retail Trends UGC Mobile 52

Sprout Social

JANUARY 9, 2024

Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions. According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Which posts drive the most engagement?

Social Media 125

Social Media Sentiment Data Team 125

Pixlee

DECEMBER 1, 2016

Many brands focus on attracting Millennial customers but are finding it difficult to win over Millennial brand loyalty. What is brand loyalty and why is it important? What is brand loyalty and why is it important? Brand Loyalty Definition. How can your brand build loyalty with its Millennial customer base?

Loyalty 43

Loyalty Brands How To Authentication 43

Social Media Strategies Summit

AUGUST 28, 2019

Advancements in Artificial Intelligence are offering companies better ways to do just that. In fact, by 2021, companies are expected to be spending $57 billion on AI platforms. The results set Magnolia apart from the competition and strengthened their e-commerce arm, which is a key driver for company growth. Source: Persado.

Examples 200

Examples Marketing Retail Automotive 200

Pixlee

JANUARY 26, 2021

These milestones also have the potential to boost social media engagement – especially when a customer has a pleasant brand experience that they are eager to share with others online. . For ecommerce retailers in particular, this calls for a greater focus on product packaging and presentation. Product Unboxing .

Engagement 52

Engagement Apparel Loyalty Retail 52

Social Media Strategies Summit

MAY 10, 2019

The mega furniture retailer is well known for keeping prices low by letting customers manage their own experience. In 2017, Sephora was the number 1 beauty retailer in the world, boosting growth and profitability at a time when many retailers were closing their doors. This keeps their audience engaged no matter where they are.

Brands 109

Brands Retail Marketing Mobile 109

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Sprout Social

MAY 9, 2023

All these add to your efforts toward brand engagement for an increase in market share and improved earnings. AI prompts can help you develop email subject lines that get better open rates, develop personalized content adapted to buyer personas, drive conversations based on intent and engage with each prospect/client individually.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Hootsuite

JANUARY 16, 2023

Use an FAQ chatbot to engage with customers 24/7. Facebook Messenger chatbots are a powerful tool for engaging with customers 24/7. And as if all that isn’t enough, Facebook Messenger chatbots also offer the benefit of tracking customer engagement and activity 24/7. Connect and engage during a Facebook Live event.

Strategy 118

Strategy Facebook Marketing FAQ 118

Keyhole.co

JUNE 19, 2023

It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. billion people are engaged in various social platforms. is the best way to reach a large audience and engage them. is the best way to reach a large audience and engage them. Social media statistics show over 4.26

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. Why this surge?

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.) Scrap it if it feels tone-deaf. — Jen Hartmann (@jenalyson) March 11, 2020.

Strategy 143

Strategy Metrics Hubspot Retail 143

Sprout Social

JUNE 14, 2022

SMS business marketing reaches your target audience with timely and relevant information that can help increase brand awareness and boost engagement. Response rates can help keep your customers engaged with your SMS marketing and open opportunities for further offers. Build customer loyalty. ” will do.

SMS 108

SMS Strategy Marketing How To 108

Hootsuite

FEBRUARY 14, 2023

These robot sidekicks do wonders for customer service, sales, and brand loyalty. This lets retailers confidently service customers globally, regardless of their time zone. Needless to say, this is a major time saver for retailers. This means that online retailers cannot ignore social media as a sales platform.

FAQ 138

FAQ Retail Team Buy 138

Pixlee

AUGUST 3, 2020

This proven combination puts the customer at the center of branding and content for a measurable lift in revenue, brand affinity, and engagement. In mid-June, Walmart announced its Shopify partnership aimed to streamline online retail through the introduction of a third party Walmart marketplace, composed of Shopify sellers.

Retail 87

Retail Discount UGC Buy 87

Hootsuite

JULY 6, 2022

People feel much more connected to a brand that actively engages their community. Organic posts help to build your awareness, follower loyalty, and brand personality. Organic helps engage your followers and build trust. When choosing an influencer to work with, pick someone with an engaged following.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Let’s take a closer look.

Review 128

Review Brands How To Analysis 128

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. The stakes are high, but that doesn’t mean financial companies can ignore social altogether. Being engaged on social is vital to protecting their brand and retaining customers.

Report 66

Report Atlassian Brands Sentiment 66

Oktopost

JANUARY 12, 2021

Surprisingly, for many companies, the answer is often no. . While B2C companies’ average CX scores range from 65% to 85%, their B2B counterparts usually manage less than 50%. A successful B2B customer experience needs to be memorable, engaging, personalized, creative-media-inclusive, and customer-focused.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

OCTOBER 17, 2022

Some companies use it as a retention strategy as well. Everyone loves random acts of kindness, but if a brand is able to show they understand the wants and needs of their customer base, they can gain customer loyalty. The online pet retailer Chewy uses surprise and delight to help grieving pet parents.

Brands 99

Brands Fashion Eventful Hosting 99

Waxing UnLyrical

JUNE 4, 2014

To make up for that, brands have begun engaging with customers in ways that personalize their experience and tailor how they shop as well as what they do to improve engagement and understanding between customer and brand. Retail companies the world over are taking to holistic commerce and everything it brings to the table.

Content 253

Content UGC Community building Hotels 253

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Build brand loyalty. Step 4: Engage! There’s no better recipe for brand loyalty than making your audience feel heard. The rumors are true.).

Social Media 142

Social Media Meme HootSuite Influencer 142

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward.

Sentiment 105

Sentiment Analysis Patterns Price 105

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Welcome To The Video Generation By Jason Katz. ” Click To Tweet. .”

Video 131

Video Retail Influencer YouTube 131

Pixlee

DECEMBER 21, 2018

The National Retail Foundation (NRF)’s annual gathering of retail powerhouses is one of the best opportunities to learn from the pros. New retail is not omnichannel retail. Why we’re going: New Retail is the chic thing in China; crossing the line between offline and online retail experiences.

Retail 42

Retail Fashion Loyalty Curation 42

Hootsuite

FEBRUARY 9, 2023

AI customer service is an artificial intelligence system that interacts with customers on behalf of a company. With it, companies can save money on customer support costs and improve the efficiency of their customer service operations. Give customers the option of communicating in their preferred language and watch them engage.

FAQ 98

FAQ Team Cost Loyalty 98

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. Indeed, to best engage global consumers, brands need more than online linguistic fluency. Guest post by Charles Whiteman. They also need cultural fluency.

Marketing 100

Marketing Metadata Retail Airlines 100

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. It responds quickly to TikTok trends and gets tons of engagement.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

JULY 30, 2020

Through Sprout Premium Analytics, we’ve been able to monitor the impact of this on impressions, reach and engagement. Then we use Sprout Analytics to understand which posts and topics had the most engagement and which stories resonated. An engaged audience and organic content can go a long way. They’ve got the data to prove it.

Retail 123

Retail Groups Groups Social Media 123

Oktopost

APRIL 6, 2023

While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Not only is this good for lead conversion and customer loyalty, but it’s good for SEO. In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service.

Exercises 69

Exercises Metrics B2B Social Media 69

Twist Image

APRIL 2, 2014

Some days, there is a significant discount, other days it is closer to the full retail price. This is what digital does that makes the future of retailing so fascinating. What if every product on the shelves at physical retailers had no prices on them, but just a barcode (or a digital price tag)? What would retail look like?

Retail 94

Retail Brands Price Loyalty 94

Mindjumpers

AUGUST 17, 2011

However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter. They have gathered some interesting cases where several companies have decided to examine and analyse the value of a Facebook fan.

Hitwise 255

Hitwise Study Facebook Patterns 255

Sprout Social

FEBRUARY 18, 2020

Responding to customers has been shown to lead to stronger brand loyalty among customers. Social media monitoring entails keeping an eye on your brand’s mentions online and responding to any engagement around it. Have you ever Tweeted at a company and received radio silence? What is social media monitoring?

Social Media 136

Social Media Strategy Brands Airlines 136