The New Kind of Customer Loyalty Your Company Needs

Convince & Convert

The reality is that customer centricity has been on the radar of brands for some time now thanks to connectivity; social media platforms and a mobile-first culture have changed the ways consumers engage with brands and their expectations of those brands. Image via Unsplash.

How to build brand loyalty that lasts

Sprout Social

Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? Using social media to build brand loyalty.

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7 Customer Loyalty Lessons from Lady Gaga

Convince & Convert

She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them. To anyone in the business community, this sounds like a classic case of loyalty marketing and customer cultivation. Lady Gaga image via

Social Ad Targeting to Address the Customer Journey – Phase IV : Loyalty Targeting

Ignite Social Media

The loyalty phase of the customer journey keeps your best customers coming back for more. Building your audiences: It’s important to employ a few pieces of technology into audience targeting during the loyalty phase.

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

Looking for a way to get more trust in your brand, a lift in consumer engagement, and an edge over your closest competition? A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership.

Social media loyalty: me like you long time (but me hard to get)


This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust.

Building Loyalty Beyond Reason

Twist Image

Few companies had the financial wherewithal, human capital and marketing resources to harness this information fully. This combination of customer data captured at the business level and people self-identifying themselves in spaces like Facebook , Twitter , YouTube and Pinterest creates the perfect storm for brands to leverage the power of social commerce and the value of a strong loyalty program. Making The Loyalty Leap. loyalty. loyalty marketing.

Using Social Media in a Loyalty Campaign | Shuaism

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment!

Top 5 Ways to Build Brand Loyalty


Despite the advantages of selling to existing customers, the job seems to get more difficult every day as customers divide their loyalty among the many brands that compete for their attention. Still, you can use the following top five ways to build brand loyalty and give your business the competitive edge it deserves. Consequently, you will create enthusiasm that will keep your customers engaged. Top 5 Ways to Build Brand Loyalty.

Measure & Increase Instagram Engagement

Sprout Social

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. Be human and engage.

Strategic Initiatives to Engage in Social Media Within the.


It is from the level of service that a hotel derives customer loyalty and traditional word-of-mouth marketing spread. By engaging in social media and the possibilities that are available through Web 2.0, The benefits of choosing to engage in social media seem more and more evident.

How Oscar Meyer is Cooking Up Customer Connections

Convince & Convert

Ask any company, and chances are they’ll tell you how much they love their customers. Clearly, bacon lovers need to prove their loyalty and knowledge of the proper type of bacon to eat. But are they willing to take that love to the next level and play matchmaker?

What Is Social Media Engagement & Why Should I Care?

Sprout Social

By now you know there are tools to manage social media engagement , but it’s a whole other beast to make each channel work in your favor. The problem depends on how well you use these tools to create authentic interactions, monitor discussions and engage with others. Engagement

How to Use Facebook Groups to Grow Your Business and Engage Customers


Engagement breeds reach which breeds more engagement… and you want to get engaged, right? Here’s a hot fact: customers are loyal to companies that treat them well. Facebook’s algorithm is designed to prioritize content from Facebook groups with high engagement.

Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

Buffer Social

” This Foster Coffee Company credo isn’t just a brand statement. Foster Coffee Company now has two thriving locations in Michigan, where people gather to drink great coffee, work, converse, celebrate the local community and build relationships. Foster Coffee Company: Key Stats.

How to Eliminate Obstacles to Engagement and Retention: Call to Action


We are inviting a small number of Association and other leaders , interested in increasing member and stakeholder retention, engagement and growth, to participate in a short discovery project that will apply lean start up principles to identify obstacles and solutions.

How to use Facebook tools to boost your engagement

Sprout Social

That is, if you have the right Facebook tools to understand your audience data and maximize your engagement rate. Engagement rates. The platform provides a bird’s eye view of KPIs and metrics, including audience engagement over time. Boost brand loyalty and customer engagement.

How to Build Stronger Bonds With Your Community

Convince & Convert

It’s no small secret your online community and your loyal customers within are your company’s greatest asset. Businesses commonly mistake “customer satisfaction” for customer loyalty. Image via

9 Ideas for Creative TikTok Videos that Will Engage Your Followers


9 Ideas for Engaging TikTok Videos. A number of companies have used branded hashtag challenges to great effect, but the reigning champion is Chipotle. By finding ways to transform those topics into engaging video content, they’ve racked up more than 390,000 TikTok followers.

10 Important Statistics Your Company Needs to Know About Providing Discounts

Convince & Convert

Even more popular than free shipping and loyalty rewards, consumers want a price deduction before anything else. Keep in mind that if you engage in discounts too often, you will never escape your brand being synonymous with a markdown. Image via

How Connecting with Customers Became the Unofficial Theme of Social Media Marketing World 2019

Social Media Today

It's no longer enough to broadcast marketing messages on social media - instead, companies need to engage with their prospects in order to gain their loyalty

Engagement – the new ROI?

Proactive Report

The term ‘engagement ‘ is popping up all over the place. Engagement is the key to success. According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Marketers need to appeal to the individual and engage with customers on a one-to-one basis.”.

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The Psychology of Social Engagement

Taylor Marek

It’s the buzzword of the week- “engagement”. In regards to the world of social media, engagement refers to how people interact with one another, specifically with your business. Gone are the days of holding your consumers at arms length making way for new advertising campaigns aimed at bringing businesses into an era of developing branded company-wide personalities that can be related to on a much more intimate level that ever before. Consistency creates loyalty.

Engagement – the new ROI?

Proactive Report

The term ‘engagement ‘ is popping up all over the place. Engagement is the key to success. According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Marketers need to appeal to the individual and engage with customers on a one-to-one basis.”.

ROI 52

How to get More Email Signups with Instagram Marketing

Ignite Social Media

With the growing popularity of Instagram, it’s no wonder that more and more companies use Instagram for business promotion. When done right, Instagram helps to reach your target audience, build brand awareness, increase brand loyalty and trust, and boost ecommerce sales. With over 3.5

Funnel Vision: Why Companies Need To See The Light At the End of the Funnel

Convince & Convert

Strategies include discounts, promotions, exclusive offers, loyalty programs, and beta tests, among others. Conversations are now managed as tickets and placed within a queue for engagement and resolution. Author of the bestselling books The End of Business as Usual and Engage!

Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

Buffer Social

And, in mind at least, that’s not a bad thing because: Social media is becoming an engagement channel. . Engagement is also about the content you create and share across social platforms. 4 reasons why engagement is the future of social media. Social media is changing.

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

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9 Ways to Increase Instagram Engagement in 2019


Wondering how to increase Instagram engagement in 2019? With an ultra-smart algorithm and tons of creative brands competing for people’s attention, it’s harder than ever to increase Instagram engagement. In 2019, it’s time to reframe how you think about Instagram engagement.

The Hitchhiker’s Guide to Tracking Website Engagement

Convince & Convert

The concept of “engagement&# follows a similar storyline and is quickly becoming one of those words that makes you throw up a little in your mouth. Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers.

The Hitchhiker’s Guide to to Tracking Website Engagement

Convince & Convert

The concept of “engagement&# follows a similar storyline and is quickly becoming one of those words that makes you throw up a little in your mouth. Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers.

6 Reasons Univision Got a 13% Engagement Rate on a Facebook Post

Convince & Convert

One of the company’s community managers dedicated to the news division (more on Univision’s social structure below), posted to the site a user-generated photo of the frozen Hudson River in NYC. for a total engagement rate of more than 13 percent.

Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

Nissan is one of the few multi-national car companies with a dedicated Hispanic presence. ” Instead, they look at engagement levels. Is Nissan building brand loyalty ? Erich Marx, Nissan @emarxe.

5 Facebook Marketing Tips That Will Increase Engagement

Rebekah Radice

Below are 5 ways to dazzle and delight your fans — and keep them engaged and coming back for more! 5 Facebook Marketing Tips That Will Increase Engagement. Sharing, just like commenting or Liking a post, can increase your reach and page engagement.

How to Run an Actual Engaging Twitter Contest

Sprout Social

Marketing fads come and go, but a tried and true tactic for driving engagement is a Twitter contest. It’s an easy way to reward brand loyalty and pick up some new followers or leads along the way. Consider this example from the textbook rental company, Chegg.

Social Customer Service: How to Make Your Ideals Reality


Engaging with your users and customers on social media is an easy, cost effective way of gaining brand awareness and loyalty. Most companies have already realised this. of the companies in the research invested less than $50,000 in social customer service.

Why Social Media is not a Cheaper Alternative > $5 [part II]


Social is all about: Return on Investment and Brand Loyalty. Social for companies and brands is all about return on investment (but then again, who are we kidding, what isn’t?!). a key metric should be brand loyalty.

It’s Not a Sales Funnel; It’s an Engagement Funnel

Convince & Convert

Convince & Convert strategist Anthony Helmstetter is in the hot seat today, offering up his tips for revitalizing your sales funnel and customer engagement. What do you say when companies are kind of like, “I can’t be that helpful, or they are not going to hire me?”

No-Cost Ways to Grow Your Social Media Following

Ignite Social Media

When you buy followers, there’s a strong chance that the company you bought the followers from just created a bunch of fake accounts to pad your numbers, and you’re going to be working hard to create content for an empty room with no engagement. Engage Outside of Your Brand Channel.

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Twitter's Supposed Lack of Loyalty: It's “too” easy

Bare Feet Studios

FWIW we offer training in how to use Twitter and would be delighted to work with any individuals or companies who want to use it as a business tool. Tagged as: abandon , adoption , easy , loyalty , nielsen , research , socialmedia , twitter { 6 comments… read them below or add one } Roxanne Darling April 29, 2009 at 2:21 pm Rummaging in the back of my mind was the question, “How did Nielson analyze the data?&#

How One Company Is Re-Imagining Corporate Website Design

Convince & Convert

The company has ditched its corporate website in favor of Tumblr, a change that’s reportedly the first of its kind for a global brand. A visit to Nescafé’s new Tumblr highlights why the company made the move.

Social Media Marketers: Time to Get Personal


Point being, that showing personal qualities in an engaging brand persona will make your target group listen over time, once you have proven your worth. Personality creates loyalty. Tweet.

3 More ROIs in Social Media – Conversations Leads and Advocates

Buzz Marketing for Technology

Leads – Listening for mentions of your brand or product or even competitors brands is a great way to find leads – evidence I have when listening for the competitors of Avaya – if I hear someone say “replace Cisco” – don’t you think that’s a conversation Avaya should be engaged in?