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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. The vacation rental marketplace doubles down on UGC marketing through its Twitter handle.

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10 Ways Government Agencies Can Increase Their Engagement on Social Media

Social Media Strategies Summit

Provide Community News & Updates. Arguably the most obvious use case of social media for government agencies is providing news and relevant updates to your community. Read more about this funding and the overall Transportation 2050 plan in the #PHXNewsroom : [link] @PhoenixMetroBus #PHX pic.twitter.com/xForZlIIwb.

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How to Build Public Trust Through Social Public Service

Social Media Strategies Summit

Image source At the Social Media Strategies Summit for Government, Russel Lolacher, Director of Web and Social Media Services for the Ministry of Transportation and Infrastructure in British Columbia, Canada, discussed how government agencies can acquire, build, and maintain public trust. Why listen to Russel’s advice?

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How Government Agencies Can Build an Effective Crisis Communications Strategy

Social Media Strategies Summit

A fast-evolving situation can cause panic and confusion in your community, requiring you to communicate the latest information in a calm, clear manner to the public, stakeholders, and media. You’ll also position your agency as a trusted source working to keep your community safe. This is your crisis communications plan.

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Hello from the outside: Exploring the great outdoors while staying close-to-home

Sprout Social

For those interested in hiking, the outdoor activity that had the highest positive sentiment on Twitter (55% positive, 31% neutral, 14% negative), content from those types of brands can help them plan a day-trip, discover new trails and find the most picturesque landscapes. Find a local route: [link] pic.twitter.com/HKaCogQ9Fc.

Travel 121
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8 Stops on the Path to a Better Blog

Convince & Convert

In last month’s Blog Rescue column , we took a look at how a company might traditionally use a blog, but this month, we’re taking a look at a website from UCLA Events & Transportation, BeAGreenCommuter.com (BAGC), aimed at encouraging the UCLA community to consider alternative forms of transportation.

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8 Tips for Using Social Media for Political Campaigns

Almost Savvy

First a note to the candidates: You have my deepest respect and admiration for being willing to step up and commit to helping our community, state, school board, water district, transportation or other sort of infrastructure management body. It shouldn’t have been a surprise that the online community didn’t grown much.

Campaign 255