Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. Without social media benchmarks (a.k.a.

Industry 125

Industry Engagement HootSuite Analytics 125

Oktopost

OCTOBER 24, 2022

This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. Make sure to have your employees like and share your spotlight content with their own networks. Boosting is another straightforward, low-effort way to increase social media traffic.

Social Media 109

Social Media How To B2B LinkedIn 109

SocMed Sean

DECEMBER 18, 2018

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Hazel draws her creative inspiration from famous influencers, travels and books. Just recently she started to create her first social media course. Engagement with your community should be the ultimate goal.

Social Media 220

Social Media Meme Advertising Strategy 220

Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Map where conversations about your brand, product, or topics of interest are taking place in social media platforms.

Social Media 64

Social Media Analysis Research Conversation 64

Waxing UnLyrical

SEPTEMBER 19, 2012

The social network, as most of us think of it, is nothing more than the likes of Facebook or Orkut, among others. But to the world at large, it’s not just about Facebook (or the related movie), but a community that has been built over the years around a common interest or topic.

Social Media 209

Social Media Collaboration Meeting Communities 209

Laurel Papworth

JANUARY 14, 2010

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. I know that travel consumers booking via my hotel website i.e. direct customers are more loyal, bring more revenue and tend to travel more often. Over 44% of Internet users are active in social media.

Hotels 85

Hotels Tourism Travel Social Media 85

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

Retail 104

Retail Social Media Brands Tips 104

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. So Facebook can’t be all bad.

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans.

Travel 40

Travel Class Social Media Hotels 40

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

Buzz Marketing for Technology

OCTOBER 11, 2008

DIRECTORY OF SOCIAL NETWORKS FOR. SOCIAL LEARNING. SOCIAL LEARNING. Directory of Social Networks for Learning. social networks aimed at learning professionals. name of the network creator, where known are shown in brackets. learning communities improve student learning and engagement?

Directory 205

Directory Social Networking Web 2.0 Virtual World 205

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

Social Networking 270

Social Networking Class Comments Conversation 270

Mindjumpers

SEPTEMBER 22, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Charity & Technology in the Online Universe How To Post Effectively on Facebook » In Time of Social Media Crisis – How Do You Respond? Nestlé – A worst case senario We all know how fast scandals are traveling.

Social Media 208

Social Media CSR Policies Disqus 208

Sprout Social

MAY 15, 2020

Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. This data can help you level-set across your organization to be a better advocate for social, and help your marketing team focus resources where you might be falling behind the competition.

Industry 123

Industry Real Estate Social Media Sports 123

Kikolani

DECEMBER 1, 2014

In this post, I’d like to introduce you to five social media tools and services I have mentioned in posts this year that have elicited that reaction and what you can (and should) be doing with them. is available on social media. This service will ensure that your main social profiles never go dry again.

Social Media Management 165

Social Media Management Social Media Tools Microblogging 165

Sprout Social

JULY 6, 2022

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. Travel and Tourism. How to find your own best times to post on social media. Consumer goods social media resources. Higher education social media resources.

Twitter 106

Twitter Tourism Travel Education 106

Sprout Social

MAY 11, 2020

Social media and journalism are one and the same these days. Perhaps that’s because over 50% of people rely on social as a news source. That said, social media for journalists can be tricky. 9 best practices of social media and journalism. Journalists represent a community.

Journal 121

Journal Social Media How To Hashtag 121

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

Social Media 198

Social Media Jive ROI Press Release 198

Adam Cohen

JULY 19, 2010

Marc Meyer and Jason Breed have done an amazing job over the last year plus bringing in some highly respected and social-media-knowledgeable folks like Chris Brogan , Amber Naslund , Beth Harte and Jason Falls. When combining social media with other interactive marketing practices, the results can magnify both.

Social Media 219

Social Media Disqus Web 2.0 Badge 219

Laurel Papworth

MARCH 9, 2011

In November last year, I spoke on social media and the impact it has on the Travel Writers industry. I’m convinced that anyone currently in the writing/communicating industry will do fantastically well in social media. Social Media and Travel writers.

Travel 63

Travel Social Media Industry Groups 63

Hootsuite

NOVEMBER 1, 2021

Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content. Here are the top results for the same search term—”travel”—from my secondary Instagram account, where I follow far fewer accounts and don’t focus on travel: The top four recommended accounts are completely different.

SEO 145

SEO Instagram Tips HootSuite 145

Firebelly

JUNE 24, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: What The HELL Is Social Media? Main | Are We Addicted To Social Media? » June 24, 2010 Jakes Take: A Slew of Social Network Ideas Almost everyone is aware of the major social networkingwebsites in existence.

Social Networking 121

Social Networking MySpace Paid Search SMS 121

Rebekah Radice

MARCH 30, 2015

Ever wonder how to connect, engage and create meaningful social media conversations ? Social networking has revolutionized the way your business is making connections. With traditional networking, you had to dress up and go to a local event if you wanted to meet someone. 25 No-Fail Social Media Questions.

Questions 130

Questions Social Media eBook Delicious 130

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Do they care what kind of car they drive?

Research 265

Research Social Media Marketing Retail 265

Sherrilynne Starkie

MAY 11, 2013

The baby boomer generation is an important demographic of consumers who are technology-savvy, use social media and are also still into mainstream media. Taking part were more than 250 exhibitors across a range of categories including finance, health, travel and lifestyle. But, communicating with zoomers can be complex.

Travel 295

Travel Mobile Newsletter Project 295

Mindjumpers

AUGUST 29, 2012

On our blog, sharing the newest changes and opportunities available on the most predominant social networks is a big part of our editorial mindset. The final step in the guide is where Facebook really becomes interesting to brands: Capture your fans’ attention and they will spread your brand message to their network.

Sites 228

Sites Facebook Overview Guidelines 228

The Realtime Report

JULY 25, 2012

Gatwick Airport recently became the first European airport to use the social network Soundcloud by releasing a series of audio books for kids and parents. ” This campaign is timed to focus around families traveling during this summer’s school holidays.

Publishing 187

Publishing Travel Tumblr Campaign 187

Absolute PA

DECEMBER 14, 2012

The advertising and communications industry arm of INSEEC – one of the leading French graduate business schools. I’ve been teaching English speaking French post grads students two classes: Social Networking and Optimising Digital Marketing Performance (how to test and measure your online marketing).

Travel 53

Travel Social Media Case Study Class 53

Firebelly

MAY 24, 2013

Chanelle is a freelance social media manager, the founder of #GenYChat , and currently works as the community director at My Rising Tide. The over 80 million of us were born with qualities that make some of us have a desire to transform our realities by travelling beyond traditional boundaries.

Diagrams 183

Diagrams Travel Communities Social Networking 183

Mindjumpers

MAY 23, 2013

It is impossible right now to discuss brands and social media without hearing about the Social Newsroom and real-time content marketing. The purpose here is to identify the pieces we see as integral parts in developing the Social Newsroom and incorporating it into a brand’s social media strategy.

Trends 178

Trends Sports News Social Media 178

Net-Savvy Executive

JULY 30, 2012

From the first time I described the three buckets of social media data , I knew that one category was different. More casual groups might form through social network sites, discussion forums, or meetup groups. How information travels in such a community could be useful to understand. What are people data?

Groups 89

Groups Groups Data Social Media 89

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

Waxing UnLyrical

MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. Social media has paved the way for us to meet like-minded people from all over the world. Regularly interacting with these communities helped me gain immense knowledge.

Meeting 100

Meeting Marketing Startup Communities 100

Pam Moore

JANUARY 14, 2020

Share an inspirational quote on social media. What people post about you on a review site or social network. Every employee is a walking, talking, tweeting, social media posting representation of your brand. On average, employees have 10x more followers than their employer's social media accounts.

Brands 78

Brands Training Template Templates 78

SocialFish

JULY 15, 2020

Crowdfunding is a popular way for businesses, non-profits, and individuals to raise money by leveraging on social networks. Make use of your organization’s social media platforms to spread the word to as many people as possible. In this article, I will list the best and simplest fundraising ideas for 2020-2021.

Delicious 130

Delicious Eventful Committee Groups 130

SocialFish

JULY 15, 2020

Crowdfunding is a popular way for businesses, non-profits, and individuals to raise money by leveraging on social networks. Make use of your organization’s social media platforms to spread the word to as many people as possible. In this article, I will list the best and simplest fundraising ideas for 2020-2021.

Delicious 130

Delicious Eventful Committee Groups 130

Waxing UnLyrical

JULY 10, 2013

With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. Recently at my workplace (I work at a PR agency in India), I gave a presentation on the importance of social media for our work. Image: Rhinowrites via Google, CC 3.0.

Twitter 222

Twitter Press Release Social Media Industry 222