Ignite Social Media

MARCH 18, 2024

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. For most brands willing to make those types of investments in their social media team, the opportunities for growing and engaging their community are significant.

Social Media 96

Social Media Marketing Nielsen Resources 96

Mindjumpers

MARCH 21, 2011

I met the two founders, Nikolaj Hald Nielsen and Eric Lagier at the Hilton here in Austin on a warm and very busy day to see how things were going, since Mindjumpers wrote about their platform a few weeks ago. Founders of Memolane: Eric Lagier and Nikolaj Hald Nielsen. Visit Memolane here – or watch their video.

Nielsen 218

Nielsen Foursquare API Conference 218

Pam Moore

MAY 9, 2017

Organic reach on platforms such as Facebook are declining down to zero. Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. Marketers have no guarantee of reaching their ideal and target customer on any medium. I'm joking but you get the point.

Nielsen 165

Nielsen How To Influencer Overview 165

Sprout Social

DECEMBER 29, 2022

According to Nielsen Media, as of 2022 there are over half a million brands globally. They’re also seeking authentic interactions on their favorite social platforms. Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business.

Reputation 87

Reputation Sentiment Loyalty Nielsen 87

Hootsuite

MARCH 3, 2022

With more than 1 billion monthly active users and 3 billion global installations , TikTok has quickly become one of the most engaging social media platforms in the world. Not only does the platform bring in big crowds, but it also boasts the highest engagement rates on social media. What makes TikTok so engaging?

Engagement 100

Engagement Tips Metrics Remix 100

Convince & Convert

MARCH 10, 2013

Fueled by the need to go IPO to produce returns for a lengthening list of investors (Twitter raised $800 in its 2011 financing round alone ), the company seeks to become a platform not a tool. As they write on their blog : A Twitter community is just like your workplace or your neighborhood: it’s made of real people.

Twitter 167

Twitter Nielsen Forums Digg 167

Buzz Marketing for Technology

SEPTEMBER 15, 2009

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You sweat the long nights and the hard work that it takes to get your new platform stood up within your organization so that everyone can begin to collaborate.

Collaboration 100

Collaboration SocialCast SocialText Lurker 100

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. 38% of Millennials are bilingual. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Bill Hartzer

MAY 26, 2010

BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. Nielsen – this is one of the most well known, and trusted names in customer data analytics. Buzzlogic – As it says on their company page “Welcome to the Conversation&#.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

NOVEMBER 20, 2015

For bloggers, that’s not an overly dramatic comparison, as the Twitter share count has been used as talisman of “social proof” since Twitter became de rigueur as a content sharing platform and sites started baking sharing icons into their pages. Now, POOF, it’s gone. Why would Twitter do this? Here’s the thing.

Twitter 60

Twitter Nielsen API Patterns 60

Waxing UnLyrical

DECEMBER 14, 2016

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included).

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Kapost, a content marketing management platform, has created a several great comic books , making the user the hero of the marketing story.

Conversation 167

Conversation B2B Marketing GPS 167

Pixlee

DECEMBER 18, 2018

For brands and influencers looking to stand out on the popular platform, creating meaningful engagements with their Instagram community should be the main priority. The platform breaks down barriers between brands and individuals, as brand posts and stories seamlessly enter a user’s feed. Why Engagement. Instagram is unique.

Instagram 44

Instagram UGC Authentication Influencer 44

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. But as on every other social media platform, content is king on LinkedIn. This fosters community and interaction within your network.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. But as on every other social media platform, content is king on LinkedIn. This fosters community and interaction within your network.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Hootsuite

OCTOBER 15, 2020

Several social platforms have made recent accessibility updates. Alt-image description fields are now available across all three platforms, as well as LinkedIn. Several social media platforms use object recognition technology to provide automatic alternative text. But social media marketers can practice it, too. Visualize links.

Social Media 145

Social Media Tips Guidelines Hashtag 145

Convince & Convert

NOVEMBER 15, 2013

” The idea is to build connections through the various platforms, not only with prospective customers but also with current Nissan owners. It’s a platform you have probably never heard of: China’s Tencent and its media messaging app WeChat. via NissanUSA Facebook. ” Social Media Stat of the Week: Only 4.2%

Loyalty 139

Loyalty Nielsen Social Media Case Study 139

Social Media Marketing

MARCH 27, 2013

Well, Nielsen continues to shed light on this as it discovered that an increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups. The Platforms Facebook plans to roll out threaded comments to its commenting system this week.

Social Media 164

Social Media Mobile Nielsen Press Release 164

Buffer Social

MAY 8, 2019

“The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me. This word of mouth excitement around The Ugly Truth platform has been our best marketing by far.”.

Industry 74

Industry Meme Survey Authentication 74

Pixlee

NOVEMBER 15, 2016

According to Nielsen, online reviews are the second most trusted source of brand messaging and information. Community Content : User generated content is not just about sourcing content to help showcase your brand, it’s about building a community around your brand and your products. How to Leverage UGC Effectively.

Content 41

Content UGC Loyalty Nielsen 41

Buffer Social

OCTOBER 4, 2016

Use your brand tone and voice to help you connect with your community. Build your community. At Buffer, the two goals we’ve decided to focus on are: To build and nurture an engaged community of Buffer users and supporters. Responding to comments is a great way to build a strong community on Instagram.

Instagram 111

Instagram Tips Real Estate Hashtag 111

Convince & Convert

SEPTEMBER 2, 2015

highlight to tweet) In fact, a Nielsen report that shows 84% of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising. What they talk about, their Klout score, community, followers, engagement, and endless other identifiers come into play here.

Influencer 60

Influencer Brands Marketing Authentication 60

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. The most respected number that researchers have come up with comes from the social media marketing platform company Vitrue. million in equivalent media per year. Like this post?

Facebook 172

Facebook Study Small Business Nielsen 172

Jon Loomer

AUGUST 29, 2018

In the United States, you can also target by DMA , which is a media market as defined by Nielsen. The platform may use IP address, mobile device info, a user’s profile data (i.e. Think gym memberships, community centers, etc. You might wonder how Facebook determines whether a user lives in a location, or is just passing through.

Facebook 166

Facebook Travel Mobile Comparison 166

Webbiquity SMM

FEBRUARY 28, 2011

. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning. Honigman – Social Media Manager at Sears Holdings Corporation.

List 155

List Twitter Brands Microsoft 155

Diva Marketing Blog

OCTOBER 5, 2011

Her focus is to manage social media for one of the non profit's community education programs. High Nielsen ratings were the gold ring. Segment as much as possible within limits of the social network platform. Just asking. This week I was chatting with a friend who recently joined the staff of a nonprofit organiztion.

Nielsen 69

Nielsen Metrics Analytics LinkedIn 69

Rebekah Radice

NOVEMBER 24, 2017

They immediately set me up with a trial and turns out, I love the platform! According to a recent case study by TapInfluence and Nielsen Catalina Solutions, influencer marketing delivers 11 times the ROI of digital marketing. Hailey Crider (@hailey_crider) July 22, 2016. You can do the same.

Hashtag 138

Hashtag Influencer Trends Industry 138

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. avid food TV viewers.

Travel 75

Travel Hosting Social Media Influencer 75

Diva Marketing Blog

MAY 9, 2016

We realized we had to move all these amazing folks out of spreadsheets and bring them into a community. That’s when we launched Everywhere Society – which is a community of influencers who work with our agency and opt in for brand campaigns. And it really is a community. Danica Kombol : 1.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

We realized we had to move all these amazing folks out of spreadsheets and bring them into a community. That’s when we launched Everywhere Society – which is a community of influencers who work with our agency and opt in for brand campaigns. And it really is a community. Danica Kombol : 1.

Influencer 40

Influencer Marketing Fashion Campaign 40

Buffer Social

JUNE 12, 2016

Engage with others on the social platforms. Nielsen research conducted a study for Twitter UK back in March, revealing the top ten reasons why people follow brands. Image credits: Dan Zarrella , Beevolve , Twitter UK , Rutgers , Business 2 Community , Cezary Rudaś (the Noun Project). Here are the Big 10: . Post great content.

Twitter 81

Twitter Strategy Instagram Facebook 81

Rebekah Radice

NOVEMBER 24, 2017

They immediately set me up with a trial and turns out, I love the platform! According to a recent case study by TapInfluence and Nielsen Catalina Solutions, influencer marketing delivers 11 times the ROI of digital marketing. Hailey Crider (@hailey_crider) July 22, 2016. You can do the same.

Hashtag 60

Hashtag Influencer Trends Industry 60

ProBlogger

OCTOBER 20, 2012

The blogging community is swarming with a plethora of experienced bloggers who they can turn to for advice, tips and DIY tutorials. Between learning your way around whatever blog platform you use, deciding on your niche and content, researching the nuances of html, learning to decipher the lexicon and so much more, the work can seem endless.

Blogger 41

Blogger Nielsen Blogosphere Hosting 41

Buffer Social

MARCH 16, 2017

Since Instagram launched advertising on its platform in 2015, Instagram ads have driven more than one billion user actions. Audience growth: Instagram is one of the fastest growing social media platforms. Instagram is a visual-first platform, where visual content, rather than text, is the primarily form of communication.

Instagram 111

Instagram Advertising URL FAQ 111

Diva Marketing Blog

FEBRUARY 22, 2009

The atmosphere was electric, as we had direct competitors in the room; Procter and Unilever; Nielsen, TNS, and Motivequest. Then the leaders of Nielsen, WPP, and IRI will reveal plans for moving our profession forward. Toby/Diva Marketing : Joel Rubinson on Social Media “Research” Joel Rubinson : Thanks for giving me this platform.

Research 40

Research Social Media Nielsen Microsoft 40

Koka Sexton

MARCH 24, 2009

Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. ExecTweets is a resource to help you find and follow the top business executives on Twitter.

Twitter 56

Twitter Bazaarvoice Alltop Microsoft 56

Koka Sexton

MARCH 24, 2009

Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. ExecTweets is a resource to help you find and follow the top business executives on Twitter.

Bazaarvoice 56

Bazaarvoice Alltop Microsoft Foursquare 56