Sherrilynne Starkie

AUGUST 29, 2018

A Nielsen Fanlinks survey showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase. They used the Traackr influencer marketing platform to filter the content marketing experts who are speaking at the upcoming Content Marketing World conference.

Content 170

Content Nielsen Marketing Badge 170

Mindjumpers

APRIL 11, 2012

Marketers need this intelligence to focus their efforts on the platforms and conversations that shape their industry and influence their customer’s views. The white paper throws some light on the following: How to define social analytics as a discipline.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Ignite Social Media

MAY 9, 2017

Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. In fact, this methodology is the industry standard way for comparing against competitors.

Nielsen 120

Nielsen Content Comparison CPM 120

Sprout Social

AUGUST 25, 2022

Platform management: $2,050 per month. For example, you will invest more resources into video content for platforms like YouTube and Instagram. To run a successful platform-specific advertising campaign , you should plan to invest at least $5,000 per month , according to Sprout’s Manager of Digital Marketing, Maggie Anderson.

Social Media Management 122

Social Media Management Cost Social Media Price 122

Social Media Strategies Summit

SEPTEMBER 23, 2022

Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. In its early days, TikTok was known as the social media platform of choice for young people. In a study from Nielsen , TikTok users said one of their top reasons to use the platform is “to lift my spirits.”

Education 162

Education Examples Content Nielsen 162

Ignite Social Media

JULY 15, 2021

That said, the network is gearing up to be a powerhouse social network once again, with audiences of all ages still utilizing the platform. Snap’s partnerships with Oracle and Nielsen provide access to an expansive data marketplace to help you create a specific campaign for a specific audience. Year-Over-Year (YoY) Growth.

Nielsen 161

Nielsen Newsletter Buy Social Media 161

Mindjumpers

MARCH 21, 2011

I met the two founders, Nikolaj Hald Nielsen and Eric Lagier at the Hilton here in Austin on a warm and very busy day to see how things were going, since Mindjumpers wrote about their platform a few weeks ago. Founders of Memolane: Eric Lagier and Nikolaj Hald Nielsen. Visit Memolane here – or watch their video.

Nielsen 218

Nielsen Foursquare API Conference 218

Waxing UnLyrical

NOVEMBER 20, 2018

Vizu was acquired by Nielsen in 2012, where Dan went on to become EVP of Product Leadership for all Marketing Effectiveness products globally. After leaving Nielsen in 2016, Dan joined the boards of IRIS.TV, an AI-powered video content recommendation engine, and Discuss.IO, a digital video-enabled qualitative consumer research platform.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Mindjumpers

SEPTEMBER 12, 2012

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers.

Report 242

Report Content Nielsen How To 242

The Realtime Report

MARCH 21, 2014

A recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. currently access the social platform via mobile device; 70% log on ‘primarily’ via mobile. currently access the social platform via mobile device; 70% log on ‘primarily’ via mobile.

Social Networking 170

Social Networking Mobile Tumblr Twitter 170

Likeable

MARCH 12, 2019

With 250 million monthly active users, fierce competition from the likes of Instagram, and an IPO on the horizon, the social platform has been ramping up its digital shopping capabilities and finding new ways to drive results for brands. And the platform is making those ideas as buyable as possible.

Brands 81

Brands Nielsen Compete Retail 81

Twist Image

SEPTEMBER 11, 2014

million - up 18% from 97 million in the year-earlier period, according to the latest Nielsen cross-platform report. Mobile also lags the desktop Internet as a video platform, where people spent 10:35 watching video, up from 6:28 a year ago. video platform. video platform. From the article: "The U.S.

YouTube 80

YouTube Nielsen Mobile Advertising 80

Socialmedia.biz

JANUARY 14, 2020

According to a Nielsen study , people who watch a video ad for less than 10 seconds contribute to almost 74% of the campaign value, which means, they don’t have to watch an entire video to act on their purchasing intent. Ask yourself: In comparison to a desktop, how good will your video content look on a smartphone/tablet?

Mobile 90

Mobile Engagement Organization Video 90

Hootsuite

MAY 18, 2023

But what started as a niche platform has grown into something much larger, with tech giants like Instagram, TikTok, and YouTube catering to short attention spans and launching short-form video features of their own. Other short-form video platforms, like Instagram, Snapchat, and YouTube, aren’t far behind.

Video 112

Video HootSuite How To UGC 112

Twist Image

MARCH 20, 2013

As noted by Nielsen , DVR usage has increased in recent years, leading networks to push for C7 ratings - and the Motorola study indeed finds that more than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%). They're, clearly, not getting to it all (not even close). technology.

Nielsen 111

Nielsen Content RSS Newsletter 111

Social Media Marketing

AUGUST 8, 2013

The Platforms The average prestige brand has a presence on seven social platforms. In another Nielsen study, researchers determined that live tweeting during a television show can boost the show''s ratings. WeChat and Line are Asia''s two fastest-growing platforms for social marketing.

Social Media 167

Social Media Nielsen Press Release News 167

Convince & Convert

APRIL 19, 2016

A new study by Nielsen Catalina Solutions (a major research company that tracks real world food and grocery purchases) dug deep into the results of an influencer marketing program conducted for White Wave Foods, the parent company of Silk Almond Milk and other products. Not anymore. No paid media was employed.

ROI 60

ROI Influencer Nielsen Marketing 60

Mindjumpers

SEPTEMBER 3, 2010

An Interactive YouTube Campaign By Tipp-Ex » Watch out for Danish start-up – bringing you a social work platform Posted by Jonas Klit Nielsen Sep 3rd, 2010 Tweet Social network, working and communication platform, Facebook for business, new CEO, former founder of Zyb – this seems like an interesting mixture right?

Yammer 191

Yammer Nielsen Policies Disqus 191

Pam Moore

MAY 9, 2017

Organic reach on platforms such as Facebook are declining down to zero. It’s not just the explosion of social media, but the fact that according to a Nielsen study that confirmed the most trusted source of information in all countries surveyed world wide is earned media, also described as what use to be known as word of mouth.

Nielsen 165

Nielsen How To Influencer Overview 165

Socialmedia.biz

FEBRUARY 23, 2019

Almost 60% of people admitted to using Instagram for discovering new products, whereas, 75% visited a brand’s website after seeing their post on the photo/video-sharing platform. ” 68% of Instagram users like to engage with brands on an everyday basis, resulting in 58x more engagement per follower than Facebook.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Ignite Social Media

APRIL 17, 2017

Moat and Integral Ad Science are in place to ensure video ad units on the platform are viewed by humans and compare video ad viewability and attention metrics across channels. In addition, ComScore and Nielsen are enlisted to ensure that the ads purchased are delivered to the intended audience.

Metrics 84

Metrics Instagram Video comScore 84

Mindjumpers

JULY 16, 2010

No doubt Facebook is one of the most important platforms for all companies to decide upon using or not. It describes how the business is being done in Silicon Valley and how building a company like Facebook demands fierce fighting, no doubts, full focus and what the costs are in lost friendships and created enemies.

Social Networking 176

Social Networking Nielsen Film Facebook 176

Waxing UnLyrical

DECEMBER 14, 2016

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included).

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Bill Hartzer

MAY 26, 2010

BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. Nielsen – this is one of the most well known, and trusted names in customer data analytics. Buzzlogic – As it says on their company page “Welcome to the Conversation&#.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

NOVEMBER 20, 2015

For bloggers, that’s not an overly dramatic comparison, as the Twitter share count has been used as talisman of “social proof” since Twitter became de rigueur as a content sharing platform and sites started baking sharing icons into their pages. Now, POOF, it’s gone. Why would Twitter do this? Here’s the thing.

Twitter 60

Twitter Nielsen API Patterns 60

Ignite Social Media

NOVEMBER 14, 2016

Snapchat has signed on several partners ( Nielsen being one ) to measure ad effectiveness, but few platforms track your owned-content performance. As monetizing their platform becomes a priority, the networks downplay the organic reach or engagement that brands can gain from having a quality presence on the channel.

Social Media 60

Social Media Nielsen Marketing Syndication 60

Sprout Social

APRIL 13, 2017

Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know. This is followed by customer opinions posted online at 66%.

Influencer 98

Influencer Social Media Nielsen Collaboration 98

Audiense

SEPTEMBER 2, 2016

Harriet Harrison, Ogilvy & Mather UK The results were astounding, according to Nielsen/Headstream it was the #1 UK social FMCG campaign of 2015, and purchasing increased 14.5% Harrison: “The whole campaign was designed to live on social-media platforms. #LeBigSwim https://t.co/PZGErCXzZF. PZGErCXzZF.

Engagement 106

Engagement Nielsen Delicious Campaign 106

Proactive Report

MAY 12, 2013

Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.

Nielsen 61

Nielsen Syndication Wikipedia Tumblr 61

Net-Savvy Executive

APRIL 1, 2011

Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010. MotiveQuest Still doing what they do. Umbria Acquired by J.D. Power & Associates in 2008. Visible Technologies Still doing what they do. Collective Intellect Still doing what they do.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Convince & Convert

MARCH 10, 2013

Fueled by the need to go IPO to produce returns for a lengthening list of investors (Twitter raised $800 in its 2011 financing round alone ), the company seeks to become a platform not a tool. Simultaneously, members of the Twitter developer ecosystem are reimagining ways that Twitter can be utilized, beyond the familiar.

Twitter 167

Twitter Nielsen Forums Digg 167

Buffer Social

OCTOBER 9, 2018

According to a Facebook-commissioned study by Nielsen , 56 percent of people surveyed would rather message a business than call customer service, and 67 percent expect to message businesses even more over the next two years. Platforms are embracing private communication.

Conversation 94

Conversation Widget Nielsen Study 94

Sprout Social

DECEMBER 29, 2022

According to Nielsen Media, as of 2022 there are over half a million brands globally. They’re also seeking authentic interactions on their favorite social platforms. You might be thinking the ride is smooth sailing from here, but the work is just beginning. Now you have to maintain the momentum and manage your brand reputation.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Twist Image

OCTOBER 18, 2011

they want it from the beach and commute to work to their backyards and across multiple platforms. Parallel play is all about people in the same room watching different shows on different platforms. The big question is this: will TV be able to maintain its dominance as a media platform or will it truly converge with the Web?

iPad 104

iPad Nielsen Advertising Activities 104

Buzz Marketing for Technology

SEPTEMBER 15, 2009

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You sweat the long nights and the hard work that it takes to get your new platform stood up within your organization so that everyone can begin to collaborate.

Collaboration 100

Collaboration SocialCast SocialText Lurker 100

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits. 38% of Millennials are bilingual. According to Bloomberg Millennials carry large amounts of personal debt, averaging $45,000.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Oktopost

APRIL 22, 2019

However, the most common attribution platform, Google Analytics, has no idea what happens in Facebook ads, and Facebook Analytics has no understanding of the Google programmatic exchange. Nielsen Visual IQ. Neustar’s attribution platform is able to bring in data from mobile and offline marketing channels. Ruler Analytics.

Software 101

Software Marketing Analytics B2B 101