Bill Hartzer

FEBRUARY 13, 2025

Companies use social media for marketing and customer engagement, but many overlook its potential for HR. A newly updated guide from McLean & Company , a global HR research and advisory firm, emphasizes why HR should play a leading role in shaping a companys social media presence. Keep remote teams connected.

Social Media 78

Social Media Strategy Microsoft Guidelines 78

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Techipedia: Tamar Weinberg

APRIL 14, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Is Social Media Becoming Boring? Is Social Media Becoming Boring? by Tamar Weinberg on April 14, 2010 Share For most, social media is new and fun.

Social Media 267

Social Media SEO Blogger Communities 267

Jason Yormark

APRIL 4, 2011

A few years ago when I got laid off from Microsoft, I got a quick lesson in how important it was to invest time in your personal brand regardless of your job situation. How To Blog More Effectively Part 1: Keywords Social Media-ize Your Blog 5 Steps To A Professional Grade Blog On A Budget. Social Media Friendly Blogging.

Social Media 226

Social Media Google Reader RSS Applications 226

Jason Yormark

MAY 5, 2011

I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing. I was lucky to be in the right place at the right time at Microsoft Advertising on the community team. Do a search on the term “ social media douchebags ”. Don’t believe me?

Social Media 204

Social Media Buy Case Study Microsoft 204

Jason Yormark

FEBRUARY 1, 2010

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Apple , Social Media / The Office For Mac Social Media Extravaganza! Subcribe via RSS The Office For Mac Social Media Extravaganza! The group is very unique in that it’s a Mac product within the halls of Microsoft.

Social Media 186

Social Media Apple RSS Disqus 186

Social Media Strategies Summit

JANUARY 30, 2024

Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. And creating a holistic social media strategy becomes a serious headache. It makes it hard for students to know where to turn for information.

Social Media 241

Social Media Strategy Case Study Education 241

Sprout Social

FEBRUARY 24, 2025

Social media for financial services is often met with some hesitation. But heres the thing: social media marketing isnt just about trends and hashtags. At a time when misinformation spreads rapidly online, financial institutions can use social media to inform and protect their audiences. A 2021 J.D.

Social Media 77

Social Media Strategy Tips Banking 77

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. Sprout Social.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Webbiquity SMM

APRIL 5, 2011

A growing number of community colleges, vocational schools, online universities, technical colleges and even big-name universities are now offering social media certificate programs (Google this if you like, I don’t want to legitimize any of them with a link). Ultimately, social media is a tool.

Social Media 167

Social Media Microsoft Policies Cost 167

Waxing UnLyrical

JULY 31, 2013

The Internet is in its 40s, the Web is in its 20s, and social media (in its web manifestation) is in its teens. I think much the same can be said of social business. Attenzi – a social business story, shines a light on social business that goes beyond the all too typical homages to social media.

Yammer 231

Yammer Microsoft eBook Case Study 231

Ignite Social Media

AUGUST 24, 2020

The social media landscape has changed over the last several months, especially when it comes to the expectations of social media community management and customer care. If your brand has experienced higher volumes of customer care issues coming in on social media recently, you aren’t alone.

Social Media 173

Social Media Sample Samples Guidelines 173

Oktopost

JUNE 12, 2024

Online audiences are increasingly aware of this and do not fear calling out brands for trivializing or over-commercializing Pride on social media. Caricatures and stereotypes Good intentions won’t save you if you misrepresent the community you honor with clichés and stereotypical depictions.

Examples 30

Examples Social Media Microsoft Authentication 30

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 4) None of the following are community platforms: Wikis, Blogs or Forums. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Webbiquity SMM

APRIL 9, 2012

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools.

Review 209

Review Tools Social Media Klout 209

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. As with this year, we will be asking our community to nominate their favorite leaders in this field.

Twitter 274

Twitter Bazaarvoice B2B Microsoft 274

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Research 226

Research Social Media B2B Marketing 226

Dave Fleet

APRIL 12, 2011

Even if you do manage to convince people of the need to communicate, the time it takes to do the convincing often means that you miss the boat on getting your response out there in time for people to see it. Companies can improve the effectiveness of their acknowledgements by explaining the nature and cause of the issue.

Social CRM 379

Social CRM Cost Microsoft Issues 379

Webbiquity SMM

MAY 25, 2021

In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” We’re all inundated with notifications on social media.

B2B 337

B2B Influencer Platform SMS 337

Webbiquity SMM

APRIL 13, 2021

Once you’re able to score an invite, you may want to check out the excellent tutorial on how to get started on Clubhouse from Social Media Examiner (if you don’t mind the obnoxious pop-ups). Apple was supposed to be crushed by larger rivals, particularly after Microsoft developed Windows.

Apple 263

Apple Plaxo Microsoft Vimeo 263

Oktopost

DECEMBER 17, 2024

What makes social media content resonate more: polished corporate messaging or authentic stories from real people? It can take different forms, from social media posts and blog articles to photos, videos, or testimonials shared on professional platforms. The question is, does it really work?

Examples 116

Examples Content Authentication B2B 116

Convince & Convert

JANUARY 21, 2014

. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Earned Media: Traditional vs. Social. Let’s take a look.

Study 167

Study Social Media Forums Case Study 167

Ignite Social Media

MARCH 16, 2017

You’ve come up with a great social media strategy and your team has created some fantastic content. One last question before you do: will you post and monitor your comments natively, or will you use a social media management tool? Let’s start with what many consider the gold standard of social media management tools.

Social Media Management 130

Social Media Management Social Media Tools HootSuite 130

Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights. oPFpp7ruQF pic.twitter.com/uQhw1fG2z7.

Microsoft 112

Microsoft Analytics Metrics Data 112

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages.

B2B 206

B2B Strategy Marketing Microsoft 206

The Social Media Incubator

JULY 28, 2011

Google+ is getting a lot of attention right now due to the “rivalry&# between Google and Facebook, which is heavily partnered with Microsoft. Social Media Strategist Caroline Melberg feels that the site will be beneficial at some point in the future, but it might take some time. “I have more to worry about.

Sites 125

Sites Google Social Media Microsoft 125

Webbiquity SMM

FEBRUARY 28, 2011

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. . • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America.

List 170

List Twitter Brands Microsoft 170

Laurel Papworth

MAY 21, 2013

I’m teaching a free webinar on Twitter for Australian Teachers – it’s on the PIL network for teachers and sponsored by Microsoft. **. Join social media expert, Laurel Papworth from May 28th for three very exciting social media workshops tailored specifically towards educators.

Microsoft 96

Microsoft Twitter Klout Education 96

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Almost Savvy

NOVEMBER 23, 2009

Korn says: November 28, 2009 at 5:33 am #14 – Google v Microsoft (or XXXXXXX v Microsoft) is actually a good reason for a fist fight – or its digital equivalent. If you are looking for a social media guru, youve come to the wrong place. What are your goals and how can I help you achieve them?

Conference 249

Conference Microsoft Tweetdeck Lijit 249

Koka Sexton

MAY 14, 2011

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Template: Blogging and Social Media Policy.

Policies 111

Policies Social Media Examples Liveworld 111

Forbes Social Media

MARCH 27, 2021

Microsoft is talking to Discord about acquiring the social audio company created in 2015, that has more than 250 million users and has so far focused primarily on creating communities of video game fans.

Microsoft 97

Microsoft Communities Video Company 97

Ari Herzog

SEPTEMBER 3, 2010

I’ve tried to be social media’s voice in the classroom, only to be shot down in grading. So I’ve decided to base my thesis for the year with the title Benefits of Social Media to SME Business. Who are your picks to guide Peter? -- Thank you for reading Who are the Best Social Media Researchers?

Research 110

Research Social Media Radian6 Microsoft 110

Buzz Marketing for Technology

MARCH 4, 2010

to a full POP/IMAP supported email account, which means users will be able to configure it with any e-mail client, including Microsoft Outlook, Entourage and Apple’s Mail applications. Tags: Buzz Marketing Communications Facebook Interactive Marketing Social Media Social Networking email Marketing.

System 219

System B2B Facebook Marketing 219

Hootsuite

SEPTEMBER 2, 2021

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. How to choose the best types of social media for your business. Know your audience.

Types 145

Types Social Media Statistics HootSuite 145

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Nykiera Thomas , Social Media Coordinator, Oakland University.

Collaboration 244

Collaboration How To Education Team 244

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Suppose Microsoft notices a trend in complaints about Outlook’s new font.

Social Media 135

Social Media Sentiment Loyalty Microsoft 135