Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. You can leave a response , or trackback from your own site.

Communities 117

Communities Groups Groups Social Media 117

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Social media is an always-on focus group. Cook County's CDC #COVID Community Level: Medium.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

MAY 13, 2020

As someone who ran an unauthorized 2gether fan site on Geocities for three glorious, hormone-fuelled months in 2001, I know first-hand the joy of bringing the community together online. It’s time to get your fan community started. Here’s how to promote your business and reap the benefits of Facebook group marketing.

Groups 144

Groups Groups Engagement Facebook 144

Janet Fouts

DECEMBER 12, 2014

But you can’t tell us it’s all about community and engagement and then stick it to us on organic reach! Click farms are basically sites where people are paid to click the “like” button on a post or page. A virtual focus group for product development? On the surface, yes. Word of mouth?

Engagement 143

Engagement Brands Facebook Journal 143

Hootsuite

MAY 2, 2023

Hootsuite Composer allows you to create and schedule posts for Facebook, Instagram, Twitter, and other social media sites. And yes — you can join a Facebook Group as a Page instead of as your personal account. Also, remember to follow the group’s guidelines. Some may be public, while others may require you to request to join.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Kikolani

JUNE 27, 2013

For example, imagine you were Sterling Ball from Big Poppa Smokers , an e-commerce site and online community for BBQ smoker enthusiasts (like me). Google Trends enables you to compare search volume patterns across location and time frame, and provides related search terms and comparative volume for them. Google AdWords Keyword Tool.

Tools 141

Tools Patterns Adwords Advertising 141

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g. Provide customer support. Social media provides the mechanism to demonstrate those qualities.

Social Media 191

Social Media Research ROI Technorati 191

Social Media Network Marketing

OCTOBER 15, 2010

Unlike traditional CRM, which creates vast internal databases of clients and prospects, social networking sites are external repositories of direct communication and indirect comments about businesses, products, people, experiences and an array of customer sentiment.

Social Media 101

Social Media Social CRM Repository Wiki 101

Convince & Convert

FEBRUARY 11, 2015

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. What action do you want the site visitor to take? Formstack’s PageCritiq is one tool designed specifically to crowdsource landing page feedback online.

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

The Marketing Blog

MARCH 8, 2010

In addition, Sriram Vadlamani has talked about it on the Asian Correspondent site Quotes from the Asian Correspondent Story Many companies are using Twitter actively and many users are on Twitter but not much activity. Iffort Consulting , a NCR based social media consulting firm has researched the Twitter usage by companies in India.

Study 180

Study Company Web 2.0 Twitter 180

Proactive Report

DECEMBER 2, 2009

You can do online focus groups. Communispace is one way to build an online community for focus groups. Bookmark to: Hide Sites. Now that the customer has a voice and a publishing platform customer service issues become PR issues. These are managed conversations. How does listening help a company?

Focus Group 49

Focus Group Survey Influencer Issues 49

Social Media Network Marketing

AUGUST 14, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social networking sites like Facebook have drastically changed the way we use the Internet. August 16, 2010 10:15 PM Bulletin-board Focus Groups said. Thank you Bulletin-board Focus Groups for dropping in here.

Social Media 93

Social Media How To ROI Reputation 93

Kikolani

MAY 31, 2012

For example, BlogcastFM runs a focus group on their Google+ page , while SEOmoz creates unique video content that you can’t find anywhere else. Here’s a quick guide: Find out the sites you like to read (that are relevant). Start guest posting on larger media sites. Work from the top-down.

Blogger 141

Blogger Social Media Tips ROI 141

Social Media Network Marketing

MAY 31, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands. Unported License.

Social Media 62

Social Media Social CRM Reputation Widget 62

Kikolani

JANUARY 26, 2010

Amongst the topics that came up was some common sense insight into the usage of geo-based social media sites like Britekite and Foursquare. Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Social Media Strategy.

ROI 114

ROI Social Media SEO Tips 114

Buzz Marketing for Technology

JUNE 28, 2008

Meanwhile, psychologists in human-computer interaction areas are seeking better organization and indexing of web sites so that users know right away what information they offer. For example, psychologist Sara Kiesler, PhD, professor of social and decision sciences at Carnegie Mellon University, is working with APA to streamline its web site.

Data 100

Data Journal Survey Study 100

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

JANUARY 24, 2008

The initial sentiment was highly negative , and most concluded that the algorithm will penalize users who care much about the community and use it regularly. Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. This was not addressed in the chat.)

Digg 100

Digg StumbleUpon Communities Upcoming 100

Webbiquity SMM

MARCH 29, 2022

It’s a part search engine and part social networking site that can help you build a dedicated and loyal online following. Answering questions in such a way that you offer real value while also subtly promoting your business and nudging them towards your site (links to your domain are fine, as long as they are topically relevant).

Brands 204

Brands NoFollow Marketing How To 204

The Marketing Blog

OCTOBER 10, 2008

Share this: StumbleUpon Digg Reddit 5 Comments Filed under BarCamp Tags: BarCamp , BarCamp Delhi , BCD5 , delhi , Google , open source , Social media , startup , twitter 5 Comments Sesso January 22, 2009 at 12:25 pm Great site. Sounds a great proposition, especially when recession is on upward swing & markets are hitting rock bottom. &

Startup 109

Startup Web 2.0 SMS Proposal 109

Convince & Convert

APRIL 1, 2010

A visit to the main T-Wolves Web site finds absolutely none of the humility and forthrightness that made the original ad so compelling. So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. Your Web site. At a minimum.

Social Media 120

Social Media Content Analysis Sports 120

Viper Chill

DECEMBER 2, 2012

“ In 2010, three months after Pinterest launched, the site had only 3,000 users. But some of them were active users, and those people loved the site — and both of those categories included Silbermann himself. Though we like to think of some rising internet properties as overnight successes, it’s rarely the case.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

ProBlogger

AUGUST 30, 2015

Set up #analytics site search to track keywords that users have typed into your site search to inform your content strategy. Community Management: Credit: Mick Russell. What small actions can you take to love and delight your community? Thanks to Tonya Grant from our Facebook community for that idea. Pinterest.

Training 20

Training Eventful Tips Analytics 20

Sprout Social

JANUARY 20, 2021

Keyword research tools, social media listening data and review sites are goldmines for market research that are oftentimes overlooked. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. You don’t need to spend a lot of money on research firms.

B2B 114

B2B Research Sentiment Marketing 114

Sprout Social

MARCH 15, 2022

Social media is the world’s largest focus group. People turn to review sites to leave feedback on products, services, experiences at specific locations , employer culture—the list goes on. Site or platform outages : Outages leave your customers in the dark. Listening data. Review data.

Reputation 124

Reputation Brands How To Review 124

Laurel Papworth

FEBRUARY 12, 2012

How does one build a community that will give money to a project? Kickstarter is an online community where you put up your project that you need funding, in this case to make a new dock for the iPhone. The community then decides to put money in, if the project is worth it. So I could trial the idea with the community.

Crowdsourcing 111

Crowdsourcing How To Project Communities 111

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. When we're creating content for our site, we're always looking for the “value add&# – additional information on our site that compliments our main message and can be useful for our clients.

Social Media 150

Social Media Strategy Consultant B2B 150

Buzz Marketing for Technology

JUNE 27, 2008

Berkeley’s Mellon-funded program, renewed after its initial grant for several years, is now in a hiatus phase in which the university is working with external evaluation consultants to conduct focus groups and interviews with participants. LIBRARIAN — Associate Faculty Pool West Valley/Mission Community College District.

Education 179

Education Research News Google 179

Convince & Convert

SEPTEMBER 20, 2010

Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike. Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike. Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike. I would have assumed just the opposite.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

JUNE 16, 2010

Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), Action: This screams micro-site and a slightly marked-up price. In my experience large and small organizations have the same challenges — roadblocks or hurdles to clear when locating hidden/latent demand for products/services.

Social Media 120

Social Media Strategy Mobile Consultant 120