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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team.

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Cool Presentations on Marketing

The Marketing Blog

36 am Cool Presentations on Marketing Jump to Comments I’ve been going through some nice SlideShare presentations on evolving subjects of Viral Marketing, WOM & Social Media Marketing. Here are some nice presentations worth a watch. Marketing 2.0 Marketing 2.0 Theme: Pressrow.

Web 2.0 100
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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

Image: UOregon Conference Services via Flickr, CC 2.o. Like this: Image: Nisa yeh via Flickr, CC 2.0. But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. Imagine you’re at a party.

Marketing 250
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Wanna Present Like Steve Jobs?

The Marketing Blog

28 am Wanna Present Like Steve Jobs? Jump to Comments Enjoy this fantastic BNET video as Communications coach Carmine Gallo talks about the various techniques that Apple CEO Steve Jobs uses to captivate and inspire his audience. Terrific video on presentation structure and performance. Theme: Pressrow.

Web 2.0 100
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Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective. This question should not only alter your strategy but could effect whether you’re going to be present at all.

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Forget Everything You Ever Learned About Body Language

Waxing UnLyrical

If there’s one principle that unites the PR and marketing community, it’s the age-old wisdom that “93 percent of all communication is nonverbal.” Image: José Luis Ruiz via Flickr, CC 2.0. Here are some basic things to pay attention to: Stand up straight when you’re presenting. Going for a job interview?

Exercises 208
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Monday Roundup: Content Counts

Waxing UnLyrical

Image: Sean MacEntee via Flickr, CC 2.0. Behind the Story: Q&A with the Media, presented by Cision. How To Get Leads With Content Marketing. Why: Michael Brenner provides an easy solution to content marketing that offers help rather than hard selling to generate useful business leads. Happy Monday!

Content 205