article thumbnail

10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers. Want to learn more about building a community and engaging your audience? Sign up for one of our upcoming social media conferences.

Campaign 304
article thumbnail

How Government Agencies Can Build an Effective Crisis Communications Strategy

Social Media Strategies Summit

A fast-evolving situation can cause panic and confusion in your community, requiring you to communicate the latest information in a calm, clear manner to the public, stakeholders, and media. You’ll also position your agency as a trusted source working to keep your community safe. This is your crisis communications plan.

Strategy 172
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Things to Know About Building Your Brand Voice as a Government Agency

Social Media Strategies Summit

First off, let’s dispel any notions that brand voice is a one-and-done exercise. Jennifer Davies explains that the City of Las Vegas’ brand voice is mainly about building a feeling of community. That’s particularly the case for the All of Us Research Program , which works with many underrepresented communities. Looking for More?

Brands 286
article thumbnail

6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

When they wanted to boost brand awareness among Latinx communities in the US, they ran a series of Spanish-language video ads on the platform. The ads targeted 25- to 54-year-olds in the US, including people interested in physical exercise, health, and wellness. Cerveza Victoria USA is aware of this.

Brands 130
article thumbnail

How to Hire a Social Media Manager: Our Exact Process and Job Description

Buffer Social

While this is necessary for promoting the job, it’s also an exercise in defining exactly what you want out of this role. You will also be a key person in our existing community on social media, helping to make sure it is healthy and thriving and taking it to the next level through active engagement on social media.

article thumbnail

How I Was Inspired by a “First-time Voter”

Waxing UnLyrical

I figured there wouldn’t be much of a crowd (it was just past noon), I’d exercise my franchise, and know I’d done all I could to get my candidate in the door at 1600 Pennsylvania, NW. A few days ago I was wrapping up a meeting, when I realized that one of the early voting locations was on my way back. The place was packed.

Exercises 100
article thumbnail

Checking and Recalibrating Your Goals

Justin Levy

It seems that just a few days ago we were all sitting around making our New Year’s resolutions and setting our goals for the upcoming year. David Seah, a designer whose work I love, came up with this concept and we liked it so much, we adopted it for our coaching community.] We call them our Groundhog Day Resolutions.

Exercises 195