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How social media network fragmentation will impact your 2024 strategy

Sprout Social

When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. When you take ownership of a new (or abandoned) network for your industry, you’re most likely to build brand loyalty, increase retention and foster community.

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We wanted to explore consumer misconceptions of social media professionals: Instead, it sparked a dialogue about the need for greater diversity

Sprout Social

Even the majority of our own team fit within that demographic. Kikora Mason, Vice President of Social Listening and Community Management of Chase Social Media , anticipated this result. Generally, women outnumber men in communications (with the exception of upper leadership). This led us to new questions.

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Inside Look: How Two Teams Share a Social Media Inbox

Buffer Social

We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Customer support teams handle all inbound product questions, and marketing or community grabs all messages related to the brand, the content, and community love. Reply with a shared voice.

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How Government Agencies Can Build an Effective Crisis Communications Strategy

Social Media Strategies Summit

A fast-evolving situation can cause panic and confusion in your community, requiring you to communicate the latest information in a calm, clear manner to the public, stakeholders, and media. You’ll also position your agency as a trusted source working to keep your community safe. This is your crisis communications plan.

Strategy 172
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Social Media Management Pricing; Considerations for Setting Your Budget

Ignite Social Media

We put together the following exercise to guide you through the pricing process. So use this exercise to think about who your brand is and what you think social media can feasibly accomplish for you. So use this exercise to think about who your brand is and what you think social media can feasibly accomplish for you.

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What vertical networks mean for the future of social media

Sprout Social

Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities. This hyper-local social networking service is designed to connect communities so people can build real-world connections with neighbors and local businesses. But first, what are vertical networks? it’s a new year.

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Utilizing Social Media to Drive Meaningful Engagement With Students and Prevent ‘Melt’ in the Hybrid Era

Social Media Strategies Summit

Fortunately, having secured buy-in from the Dean, it was comparatively easy for Chay, Sabiha, and their team to get other senior faculty members on board. “We We did the legwork to get that buy-in, they got really creative, and it was really a fun exercise for them,” says Chay. Which tools should we use?