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The Complete Guide to LinkedIn Events

Oktopost

Stating that now is a tough time to be planning events would be a wild understatement. But the need to communicate, collaborate, and network persists. . In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives.

Eventful 128
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306
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[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses.

Microsoft 112
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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team.

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Will Facebook replace your B2B Marketing email system?

Buzz Marketing for Technology

to a full POP/IMAP supported email account, which means users will be able to configure it with any e-mail client, including Microsoft Outlook, Entourage and Apple’s Mail applications. Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer.

System 219
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BREAKING NEWS: Duane Forrester is No Longer Sr. Product Manager – Webmaster Outreach at Bing

Bill Hartzer

On his blog, Duane posted: Microsoft announced changes within the structures of several groups in the company. Whether that means that you’re at Microsoft, or maybe even Google, I’m sure you’ll have a very active role in the Search Marketing community. Thanks a lot. Thanks for showing breaking news.

News 121
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#BrandsGetReal: How brands can lead on social movements

Sprout Social

This means marketers have been constantly adjusting well-laid plans for 2020 while finding the right way for their brands to contribute to the conversation around social change. Given the complexity and emotional weight of these issues, why should brands weigh in on social media channels traditionally used for marketing?

Brands 119