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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. The idea of doing less with more is not uncommon to communicators. Let’s hit it. Let’s Talk Money. The Latest & Greatest.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

If you run a local green food outfit, you can find and follow big food related industry players or regulators, connect, engage and interact with their posts. Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry. List at #5 below.

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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

Instead of following the herd to captivate and activate your audience you must flex your creative muscles. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Where is your industry going? Now let’s turn to a more regulated industry—healthcare. Let’s dive in.

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Career Development Tips for the 2018 Professional

Waxing UnLyrical

You are a hard-working professional with the talent to succeed in your industry. With the help of technology you can build an online community to help build your business or network with people in the industry. Image: Alexis Brown via Unsplash, Creative Commons CC0.

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

But with the stratospheric rise of Instagram, influencer marketing is expected to become a $10 billion industry by 2020. The popularity of influencers and influencer marketing has created a crowded industry and a landscape that has changed drastically over the last few years. Image by ElisaRiva via Pixabay, CC0 Creative Commons.

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How Brands Can Celebrate Juneteenth on Social Media

Later

So the Fourth of July holiday has always felt slightly tainted for many in the Black community. . Use your social platforms to put a spotlight on Black-owned businesses and Black-led community organizations. with a Black influencer or community organizer in your industry. . View this post on Instagram.

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Is Our PR Community Part of the New Pittsburgh or the Old One?

Social Media Strategery

Creative Commons image from Flickr user Slackley. Pittsburgh and other mid-size cities get a bad rap in the PR and marketing industry. The most creative work comes out of the big agencies because they can afford the talent,” they say. Where’s the PR, advertising, and marketing community in all of that?