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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Another 50% brought on an agency partner based off an industry specialty or experience reaching a particular audience. Creative Commons CC0.

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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

Instead of following the herd to captivate and activate your audience you must flex your creative muscles. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Where is your industry going? Now let’s turn to a more regulated industry—healthcare. Let’s dive in.

Brands 183
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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

If you run a local green food outfit, you can find and follow big food related industry players or regulators, connect, engage and interact with their posts. Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry. List at #5 below.

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Career Development Tips for the 2018 Professional

Waxing UnLyrical

You are a hard-working professional with the talent to succeed in your industry. With the help of technology you can build an online community to help build your business or network with people in the industry. Image: Alexis Brown via Unsplash, Creative Commons CC0.

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#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. Social media’s disruption and/or amplification of the industry. Image: Deanna Ritche via Unsplash, Creative Commons CC0.

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

But with the stratospheric rise of Instagram, influencer marketing is expected to become a $10 billion industry by 2020. The popularity of influencers and influencer marketing has created a crowded industry and a landscape that has changed drastically over the last few years. Image by ElisaRiva via Pixabay, CC0 Creative Commons.

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Inspiring Communications: What You Make Is Not What You Do

Waxing UnLyrical

It was a new industry for me – and my first for-profit company. Image: rawpixel.com via Unsplash , Creative Commons CC0. I took a deep breath, steeled myself, and told him “What I learned is that people in this company do not know what it does.”. I encourage you to try this approach and see how it works for you.