Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. For example, creator Emma Chamberlain launched her own coffee company in 2020, garnering a $7 million Series A round in the process. Forge a new kind of focus group Creators’ communities are living focus groups.

Products 90

Products Team Focus Group Collaboration 90

Dave Fleet

MARCH 1, 2014

Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. While companies were previously faceless, anonymous entities, suddenly they could have a face, and interact with the people who cared about them. Marketing, community or both?

Communities 199

Communities Marketing Loyalty Social Media 199

agora pulse

AUGUST 22, 2019

People are forming real relationships on this platform—but managing all those relationships within a community of peers, employees, potential job applicants, and potential clients can be tricky and overwhelming. Personal and Professional Profiles: Why Both Make Up Your LinkedIn Community. Enter Agorapulse.

LinkedIn 105

LinkedIn Communities How To Applications 105

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. Jump straight to your team to read all about the perks of direct communication with your audience.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

JANUARY 23, 2024

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Auntie Anne’s: The crown pretzel of community engagement Auntie Anne’s , the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy. The post quickly racked up 1.2

Report 108

Report Brands Library Sentiment 108

Sprout Social

MARCH 9, 2023

The functions of corporate communication vary according to the different audiences being targeted and the goals you need to achieve. In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications.

Skills 111

Skills Template Templates Travel 111

Hootsuite

JUNE 29, 2023

Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team. A social media policy details how the company should be portrayed on social media platforms. It’s also important for maintaining the brand’s reputation. Win, win, win!

Guidelines 78

Guidelines Template Templates Social Media 78

The Realtime Report

NOVEMBER 21, 2023

The Value Behind Bridging the Diversity Gap Diversity, equity and inclusion (DEI) has become a hot topic in all industries, with research indicating how these initiatives can improve a company’s performance and outcomes. times higher cash flow than those of companies with more monolithic staff. Studies have found 2.3

Organization 91

Organization Industry Engineering Reputation 91

Sprout Social

AUGUST 21, 2023

We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization. Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. What are AI ethics?

Marketing 89

Marketing Privacy Policies Issues 89

Buzzlogix

SEPTEMBER 4, 2017

Here are five social media mistakes that you should avoid in order to protect your brand’s reputation. After creating a profile on popular social networks, some companies expect to receive avalanches of followers and likes that will translate into lucrative sales. The primary goal of social networks is to connect and communicate.

Reputation 49

Reputation Social Media Social Networking Sentiment 49

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. HIPAA regulations also mandate healthcare companies carefully manage customer interactions on social media—which includes preventing patients from sharing PHI, and deleting it if they do.

Social Media 103

Social Media Privacy Insurance Guidelines 103

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. With social listening, you can measure and manage your reputation by monitoring brand mentions and seeing how the mention trend changes over time. Research engine for agile product teams.

Conversation 118

Conversation Sentiment B2B Module 118

Small Business Mavericks

APRIL 6, 2011

If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Amazon’s reputation is not based on its brand or its products, which makes me wonder if Google would have ranked higher had product been a criteria. It is not extension of your product’s reputation.

Small Business 93

Small Business Reputation Case Study Press Release 93

Sprout Social

NOVEMBER 12, 2023

Brand collaborations, especially co-marketing , are a win-win for your brand reputation. It’s a strategy that leverages each company’s reputation and customer base to introduce its brand to a new audience, driving additional revenue and awareness. For example, e.l.f. and Dunkin’ dropped a donut-inspired makeup line last year.

Collaboration 109

Collaboration Brands Fashion Sports 109

Small Business Mavericks

APRIL 3, 2011

» GoDaddy: Good Marketing Or Reputation Problem? But recently, the company has taken controversy to a new level. So here’s the question: Would any amount of reputation management help GoDaddy at this point? 4 Responses to “GoDaddy: Good Marketing Or Reputation Problem?&# About Us What’s a Maverick?

Small Business 105

Small Business Reputation Marketing Case Study 105

Proactive Report

DECEMBER 29, 2010

Reputation Management has long been a core PR function and now, more than ever, we have to be aware of what is being said about the organization and be able to take effective action to correct any threat to the organization’s image. Have a community strategy –don’t jump without a parachute. Here the key features of his plan.

Reputation 108

Reputation Trends Training Case Study 108

Buzz Marketing for Technology

MAY 7, 2013

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Social media provides the sales person a platform for sharing value, which builds reputation and affinity for the seller. Marketing teams provides the platform and resources to sales to be able to do this.

Social Media 257

Social Media Radian6 HootSuite Team 257

Small Business Mavericks

APRIL 17, 2011

A media company. But what does it mean to be a media company? These include forums, blogs, community websites where industry news can be published, wikis, etc. Whatever it is, if you are a media company, then you’re a power to reckon with. One Response to “Are You A Business Or A Media Company?&#

Company 142

Company Wiki Case Study Press Release 142

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. By employing brand safety tools like social listening, teams can jump into action at the first sign of trouble.

Social Media 74

Social Media Banking Brands Sentiment 74

Sprout Social

MARCH 29, 2023

In fact, according to The Sprout Social Index™ 2022 , roughly one-third of HR teams already partner with their social team on the organization’s social strategy. Yet, each team brings unique skill sets and expertise to the table. It’s important for recruitment teams to lean into these platforms.” It’s a win-win.

Social Media 99

Social Media Strategy Team Review 99

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing 129

Marketing How To Sample Samples 129

Convince & Convert

OCTOBER 22, 2021

What if your company could become a part of employees’ daily routines? ” The best way to do this is by not only communicating but also demonstrating the benefits of sharing company content on social. . She asked them who who from their teams would be a good fit. Your employees each have a morning ritual.

Survey 123

Survey How To Education Hotels 123

Sprout Social

MARCH 26, 2020

They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. . By all accounts, social media professionals have demanding roles that require critical, creative thinking, organization and collaboration across teams.

Social Media Management 143

Social Media Management Social Media Comparison Energy 143

Oktopost

JANUARY 2, 2023

While companies have started focusing on this in recent years, just 36% of US employees are currently engaged. 3 Benefits of Employee Engagement Companies often neglect employee engagement because it isn’t easy to see with conventional reporting metrics. Lower turnover Turnover is a major cost for many businesses.

Engagement 62

Engagement Social Media How To Curation 62

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 131

Tips Authentication LinkedIn Groups 131

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? The results will be not only more successful utilization of the Sprout platform, but more compelling community conversations and engagements across your social channels.

Reddit 102

Reddit Hubspot API Reputation 102

Dave Fleet

FEBRUARY 2, 2011

Get specific: Follow your favourite leagues, teams, players, writers etc. Boost your reputation – Post your own content or curate others’ to build your own reputation in your chosen area. Outbound job hunting – Follow executives at the companies you want to work for and keep your eyes open for job openings.

Twitter 419

Twitter How To Reputation Curation 419

Oktopost

DECEMBER 19, 2022

No other channel goes further in creating real relationships with your customers, and a community around your brand. It can badly damage your brand’s reputation and you could permanently lose access to that account. ↑ These ads can lead to reputational damage for your company. ↑ Phishing Attacks.

Social Media 125

Social Media How To Policies Authentication 125

Sprout Social

DECEMBER 7, 2021

Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. As the role continues to evolve, there’s even a chance that the next generation of CMOs may come from social media teams. One-person social teams will become a thing of the past.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Waxing UnLyrical

JUNE 4, 2014

Gangnam Style was a concentrated publicity effort based on the work of Psy and his PR team. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. User-generated content is far better at creating that community.

Content 253

Content UGC Community building Hotels 253

Sprout Social

OCTOBER 11, 2022

Social and world events impact your presence and community. If you’re unsure when you should or shouldn’t be involved, you may want to consult your company’s legal team to assess when a response is needed vs. not needed. Another beneficial step is electing a member or team to monitor conversations on your social posts.

Eventful 112

Eventful Social Media How To Sports 112

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. Their team is also extremely engaged on social. Finally, make it easier for your team to never miss a message.

Strategy 122

Strategy Brands Content UGC 122

Waxing UnLyrical

JUNE 14, 2018

The idea is to leverage other people’s strengths as a collaborative effort that will showcase your ability to be a team player. You are worthy of a raise if your work has helped the company gain a return on investment. We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases.

Tips 178

Tips Skills Creative Commons Resources 178

Waxing UnLyrical

NOVEMBER 2, 2017

She is on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team. A4 Ads that treat women/girls well increase Purchase Intent by 26% and Reputation by 10%. abxindex only company who could test 25K ads #measurepr.

Research 193

Research Advertising Questions Communities 193

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

AUGUST 10, 2022

For the Black community, this signified a breach of trust. With this arsenal of influencers who promoted Starbucks products and other genius moves, the brand regained its trust among the Black community, which now forms around 8% of its partners. Starbucks closed down more than 8,000 stores to conduct racial bias training.

Influencer 130

Influencer Marketing Reputation Collaboration 130