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[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. In this exclusive chat you will discover why social analytics is something every organisation should be looking at, how Microsoft are using it, and how you can start.

Microsoft 112
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Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. We discussed a ton of ideas on how customer services on and off of social need to scale.

Liveworld 100
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5 ways social media listening increases customer advocacy

Sprout Social

Suppose Microsoft notices a trend in complaints about Outlook’s new font. Microsoft can respond and develop comprehensive, interactive digital guides based on these insights to make it easier for all users to navigate the change. Targeted and concise reporting can make this connection crystal clear.

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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. But how do you know if your content is enhancing what people think about your company?

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Machine Learning Applications To Give Your Startup A Competitive Edge

The Realtime Report

Intended as a broader initiative to promote machine learning among startups, Google has organized Launchpad Studio , an accelerator engine that provides promising new companies with access to equity free support, mentors, community support and prototyping resources. percent and will be worth $8.81

Startup 150
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Beyond integrations, Sprout’s focus on partnership adds value for our customers

Sprout Social

As Sprout expands our offering of business and technical integrations, we’re working closely with each company, ensuring our strategic relationships and holistic approach to partnerships truly set us apart. . Rely on up-to-date experiences with social networks and community platforms. Setting a gold standard for partnerships.

Reddit 102
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Would Consumers Care if Your Brand Disappeared Tomorrow?

Pixlee

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. According to the report, meaningful brands: Provide effective and inspiring content that relates to their customers. What makes these companies so meaningful?

Brands 74