Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Why AI ethics matter Companies are already investing in AI, but the difficulty is ensuring responsible use.

Marketing 90

Marketing Privacy Policies Issues 90

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Jeff Esposito

APRIL 22, 2012

One of the more interesting, but challenging, aspects of my job is community management. Effective managers do not view their community as tied to a specific technology or network, but rather as a group of users who share principles and interests. Evolution – communities are not built overnight.

Communities 51

Communities Report Embedding Education 51

Waxing UnLyrical

JUNE 24, 2019

The micro influencer is often more motivated to share knowledge and relevant information with their community. Consider STEM professionals, who regularly share issues and wins in forums with their tribe. Hubspot reports they receive 0.10% higher engagement rates than macro influencers. The Case for the Micro Influencer Dance.

Influencer 237

Influencer Authentication Survey ROI 237

Hootsuite

SEPTEMBER 14, 2023

Durex was one of the first companies to use social media intelligence to identify the needs of the LGBTQIA+ community — a market they had previously largely overlooked. With the insights they gathered, they were able to create more inclusive and targeted campaigns and boost sentiment among the LGBTQIA+ community from 10% up to 44%.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

MAY 24, 2022

According to Zendesk’s Customer Experience Trends 2022 report , more than 70% of customers expect conversational care experiences when they engage with companies. Or a company recognizing an employee who has been with them for 30 years? As brands, we must remember to show the human sides of the company,” Gill says.

Social Media 131

Social Media Marketing Social Media Management Issues 131

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. HIPAA regulations also mandate healthcare companies carefully manage customer interactions on social media—which includes preventing patients from sharing PHI, and deleting it if they do.

Social Media 105

Social Media Privacy Insurance Guidelines 105

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Additionally, you can quickly export your social listening reports in PDF or CSV formats to share with the wider team. Listening for customer success. Social media is where everyone is.

Conversation 118

Conversation Sentiment B2B Module 118

Social Media Strategery

JANUARY 23, 2012

Unfortunately, as many have already discovered and many more will continue to discover, successful communities are dependent on many variables, from the accessibility, speed, and reliability of the technology to your community managers. What group/community receives the most visits and/or posts on a particular day? 10% to 49%.

Communities 121

Communities Wiki Microblogging Press Release 121

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? For instance, if you’re in the footwear business, why not create a community for sneaker lovers? It should mirror your company ethos and identity.

Strategy 52

Strategy Twitter Tips Marketing 52

Writtent Blog

JANUARY 12, 2024

Aspiring journalists should specify their interest in news reporting, feature writing, or investigative journalism. Connect with fellow writers both online and offline to foster a sense of community and exchange valuable insights.

How To 52

How To Skills Journal Education 52

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. 3) Leverage your community – Whether you build your own or rent one from a provider like LinkedIn Groups, a community is a great place to promote a new solution to your existing customers.

Social Media 230

Social Media Jive Marketing B2B 230

Sprout Social

JUNE 7, 2023

According to The 2023 State of Social Media Report , 91% of business leaders say social listening impacts their critical customer insights. We synthesize the results into insightful reports that show how people are talking about and engaging with your brand, competitors and industry.

Brands 114

Brands Sentiment How To Analysis 114

Buffer Social

JULY 5, 2023

Step 2: To narrow down and fasten your research, use advanced filters such as industry, recency of the content, company name, as shown in the image below. Google Alerts Best for: Finding the latest reports, trends, or industry news. Communities Best for: Identify questions, arguments, and related resources.

Research 77

Research Google Newsletter Curation 77

Oktopost

NOVEMBER 16, 2023

Track follower demographics such as location, company, gender, title, and industry to ensure you are attracting the right audience and to identify if any of your current followers are potential prospects. Pro tip: make sure your data visuals and reports accurately dictate the story you are trying to tell!

Analysis 69

Analysis Data Sentiment Metrics 69

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family.

Examples 228

Examples Communities Brands Forums 228

Buzz Marketing for Technology

JUNE 27, 2008

Community Colleges. Community Colleges. Opinion & Forums. Leadership Forum. Technology Forum. Computer Literacy Doesn't Mean Information Literacy, Report Says. The report details the implications of these problems for library professionals. International. Special issues & data. Commentary.

Report 130

Report Forums Library Education 130

Techipedia: Tamar Weinberg

APRIL 7, 2014

Custom Social Media Reports for Google Analytics. Companies that Use Social Media for Clinical Trial Recruitment. Its online data-sharing platform has proven to be quite efficient at improving patient recruitment for pharmaceutical companies they have partnered with. Google Analytics. Twitter Analytics.

Research 194

Research Pharmaceuticals Social Media Tools 194

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. (

B2B 110

B2B Social Media Marketing Survey 110

Laurel Papworth

OCTOBER 15, 2013

So should companies around the world. The example below is from Tesla community but I betcha we could crowdsource Outsider Trading information on any product or brand or company… (Note: Australian Companies MUST report social media discussions that impact stock ). Cos we are just too smart as a crowd.

Meeting 84

Meeting scribd Crowdsourcing Forums 84

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. An engaged community can amplify your content reach, boost customer loyalty, reduce churn rates, and even draw new leads to your brand. Community management software can take your brand building to a new level.

Software 62

Software Communities Forums Hubspot 62

Buzz Marketing for Technology

JUNE 27, 2008

Gilbane Report. online communities. International Forum on Enterprise 2.0: International Forum on Enterprise 2.0 The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0. BlackBerry. boris mann. change management.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Keyhole.co

NOVEMBER 6, 2022

Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. Pros: The data reports are comprehensive, but also simple and easy to understand. Did you know that Keyhole users reported that the automated analysis and reporting save them at least 5 hours every week?

Tools 52

Tools Social Media Sentiment Price 52

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Lots of diverse versions of this.

Communities 117

Communities Groups Groups Social Media 117

Sprout Social

MAY 26, 2022

This is a great forum to attract new followers, but creating relevant and compelling content is the first step. With branded hashtags, brands can encourage users to create original content or interact with the company in specific ways designed to increased engagement. Chris Negich #Gymshark #GymTok #gymhumor. ? Research trends.

Examples 142

Examples Campaign Tips UGC 142

Waxing UnLyrical

FEBRUARY 20, 2013

” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.

Reputation 273

Reputation Consultant News Flickr 273

Keyhole.co

OCTOBER 16, 2023

Community hashtags A community hashtag identifies and connects with a specific group or community of social media users over a shared common interest, cause, or experience. Besides content scheduling and social media analytics, you get hashtag suggestions, monitoring, and data-driven reporting features. Here’s how: 1.

Hashtag 52

Hashtag Instagram How To UGC 52

Oktopost

AUGUST 24, 2021

According to The Changing Environment of Exhibitions and exponents.com: On average, a company sets 31.6% As Statista reports, 79% of US marketers generate revenue using this strategy. . Sageworld.com reports 88% of businesses join marketing events for brand awareness. Here are some statistics to back those up. . Brand awareness.

B2B 118

B2B Eventful Marketing Conference 118

Sprout Social

JUNE 30, 2020

And that just so happens to be the mission of Philz Coffee , according to Jolie Meschi , Philz’s Marketing Communications Manager. Jolie has been with the company for six years and throughout that time has been responsible for running the coffee chain’s social platforms, influencer strategy and PR. Even more so during the pandemic.

How To 109

How To Meeting Team Collaboration 109

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Oktopost

SEPTEMBER 24, 2019

The companies that can ride out events like these are often able to do so because their past actions established a track record of dependability, responsibility, and ongoing improvement. Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo.

Reputation 83

Reputation Press Release Airlines Construction 83

agora pulse

JANUARY 3, 2017

Agorapulse’s Reports feature visualizes the answer for you. Currently, the company wants only the human touch. If established companies with security teams can still experience security issues, then a third-party tool that uses APIs inappropriately and doesn’t use best security practices is even more vulnerable. Of course not!

Instagram 144

Instagram API Social Media Tools 144

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? Are you paid enough?

Communities 95

Communities Social Media Management HootSuite Skills 95

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Scams are prevalent.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. On a particular forum I am active on (yes, I still use them!), Sadly, this person’s post was pulled by the strict moderators on that forum; the post was purely self-promotional and nothing but. Engage in dialogue.

Social Media 272

Social Media Engagement Forums Policies 272

Kikolani

DECEMBER 29, 2010

Many people use forums, blogs and different social networks for communication and ideas sharing. Thus, the marketing coordinators of such projects strive for creating a community of existing fellow users or project contributors and attracting more new visitors to the company or creative group website. Don’t Be Careless.

Forums 126

Forums Proposal Project Activities 126

Pixlee

DECEMBER 20, 2021

Evidence of this expansion is in the numbers: the creator economy is estimated to be a $13 billion industry worldwide, $12 billion more than reported only five years ago. Nail polish brand Revel Nail features content from unique nail art micro-influencers, showing the brand’s dedication to embracing the nail art community and its followers.

Influencer 52

Influencer Apparel Loyalty Forums 52