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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

via Flickr, CC 2.0. So which one garnered more interest according to Google trends? It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. It’s been a heck of a ride! Image: mayeesherr. (in in West Bengal!)

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Monday Roundup: Attitude

Waxing UnLyrical

Image: aussiegall via Flickr, CC 2.0. Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend. Why: The new roles and responsibilities of the modern-day communicator can seem daunting. 4 content creation tips for B2B software companies. Based in the Washington, D.C.,

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Monday Roundup: Storytelling

Waxing UnLyrical

Image: Scottish Libraries via Flickr, CC 2.0. Technology Trends Powering PR Storytelling. Why: Is your company embracing the power and influence of digital storytelling and brand journalism? In this guest post for Deirdre Breakenridge , Susan Young provides some pointers for business communicators.

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Saying Goodbye to Digital Marketing: Meet the New Me

Ari Herzog

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I managed online footprints for nonprofits and a Fortune Global 500 company. I lost interest in tech trends and the latest tools. I am saying goodbye to the digital life and hello to community affairs.

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Weekly Roundup: Reputation

Waxing UnLyrical

Image: Marc-Andre Larlvlere via Flickr, CC 2.0. Why: “Controlling what you say is easy enough… tackling what people say about you is a harder task,” writes Marcus Beard in this Business 2 Community post. Company Reputation Management With Social Media. Social Silo Mentality: Is your online reputation suffering?

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4 Ways To Tap Into Local Markets

Harp Interactive

Whether you are a business with brick and mortar stores or a company without borders, you should be tapping into the growing number of local audiences seeking products and services in their own locality. Flickr and Panoramio geotag and display these images in a mapping context. Google has added geotagging to Blogger. Your turn to act.

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PR Trends 2011: Reputation Management and Crisis Plans

Proactive Report

Web Strategist Jeremiah Owyang warns that citizen activists and organizations like Greenpeace are incredibly well organized and that every company must have a well trained PR team that can handle a social media attack and have a digital crisis plan in place. Have a community strategy –don’t jump without a parachute.