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ProBlogger FAQ: How Long Should Posts Be?

ProBlogger

Regardless of the fact we post on a constantly-updated platform, there is still a need for in-depth analysis. They mentioned the correlations companies like Moz and serpIQ have found between long-form content and search result placement, and also number of backlinks.

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Not in a “here’s our FAQ&# way, but in a vigorous, social media way. You need some clue about lighting, somebody in your company that’s decent on camera, and a loose script.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

Which emerging platforms are essential (or even worth investigating)? How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand.

Social Media for Customer Service: Are you listening?

Mindjumpers

While customers use social media platforms to complain about service or product, only half of them expect a company response – a low bar for customer service performance. This is good since only three out of ten companies respond to customer service complaints made via Twitter.

Delicous Acquired by YouTube Founders

Mindjumpers

Tweet Yesterday it was announced that Youtube founders Chad Hurley and Steve Chen has acquired the social bookmarking platform Delicious, which has been owned by Yahoo since 2005. Delicious will become part of their new Internet company AVOS based in San Matero, California.

4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince & Convert

Companies should follow, not lead, their customers across the social Web. Rapleaf is better for larger companies. Obviously these are based around Facebook, but a lot can be transferred to other platforms (especially the email tip, with Twitter and LinkedIn working this way too). Shame they don't offer solutions for other platforms, I found it to be a really useful tool.

Delicious Acquired by YouTube Founders

Mindjumpers

Tweet Yesterday it was announced that Youtube founders Chad Hurley and Steve Chen has acquired the social bookmarking platform Delicious, which has been owned by Yahoo since 2005. Delicious will become part of their new Internet company AVOS based in San Matero, California.

Why You're the Key to Social Media Success

Convince & Convert

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. A B2B software company, or Skittles?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Apparel company Diesel – who’s aggressive marketing is consistently noteworthy – has rolled out perhaps the first-ever integration of Facebook “likes&# in a dressing room … Diesel boutiques in Spain now come equipped with the Diesel Cam, where shoppers can try on garments and then instantly take and upload photos to Facebook, where friends can presumably lie about whether a halter top is a good idea.

Robust Collaboration Tools to Empower the Modern Social Media Marketing Team

SocialFish

Regardless of the type of business you’re engaged in online, your trump card will, in many cases, be your team’s ability to respond to customers’ needs and communicate and give generously; none are tasks to be oversimplified, especially when serving a large client base or community.

22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity SMM

Why the Company Blog is More Important Than You Think by Business2Community. This presentation from Billy Mitchell and the team at MLT Creative covers the benefits of blogging, how to keep company politics out of business blogging (“Everything starts with strategy.

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Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks could use their SDN to reinvent themselves as a key member of any local community, and not as a coffeehouse, but as the best-possible advertising platform available in every city and town in the country.

9 Antidotes to the Facebook Algorithm Squeeze

Convince & Convert

Remember this: Facebook is a public company. Further, it is also true that many company posts do not succeed on Facebook today. But it’s not as if you can just log off the platform, throw up your hands, and go home. Engage Your Community with Facebook Groups.

Ultimate Guide to Instagram For Fashion

Later

A fashion-forward Instagram strategy can drive traffic, make sales, and attract a loyal community of followers. It makes sense – the highly-visual platform is the perfect place to inspire new trends and promote a lifestyle beyond the rack. “By

Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots

Buffer Social

Facebook Messenger’s official page offers to build your own bot directly through the platform’s landing page. To find these FAQs, there are a couple great places to look: Your customer service team. Your social media support team, your community team, or your social media manager.

The 6 Hottest Forms of Content for Ecommerce Brands Right Now

Pixlee

With a plethora of social platforms available for customers to create and share content across, brands can collect the best content from loyal fans of their brand. . Incorporating UGC into your content strategy builds your community by involving your customers in your brand. Customers are increasingly favoring mission-driven brands that align with their community values. Share your charitable commitments through your content to get your community involved.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals.

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The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram

Buffer Social

Chapter 6: Frequently Asked Questions (FAQs) and Helpful Tips : A short section to answer some questions you might have about Instagram ads. Since Instagram launched advertising on its platform in 2015, Instagram ads have driven more than one billion user actions.

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals.

An Open Letter to Facebook

Techipedia: Tamar Weinberg

I, like other “students&# at the time, always thought Facebook wouldn’t “sell out&# and become an open platform. I HAVE to respond on behalf of the company, even though I’m not at all affiliated with the company anymore. And now there are Community Pages!

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Your strategies must employ content creation, community management, local/maps optimization, among others. 5 Lessons Fortune 500 Companies Can Teach You About Blogging : Some Fortune 500 blogs are really great. Hire a company or check out this guide for how to DIY.

13 Ways to Use Facebook Events for Your Brand

Sprout Social

Organic reach has dropped, younger users gravitated toward newer platforms like Instagram and Snapchat and there’s more competition than ever. With this free tool you can easily resize, crop and adjust images to all major social media platforms.

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings?

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings?

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4 WordPress Alternatives: the What, Where, and Why

ProBlogger

Habari is a secure blogging platform designed from the ground up with the current and future needs of the blogging community firmly in mind. Some examples of blogs run on this platform include: [link]. Habari support is available via: FAQ. package FAQ.

Social Pros 18 – Ike Pigott, Alabama Power

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. They asked B2B companies, “What was your best social media format?

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11 Heads Are Better Than One #QLDBLOG

ProBlogger

I listened closely to the observations and advice given about my blog and company. Again, I documented things that I could apply to my company, MCP Actions. Social networking on more platforms. This guest post is by Jodi Friedman of MCP Actions.

Is Social Conversation a Myth?

Convince & Convert

it’s really not possible for a company (or even an individual like me) to have true conversations within social media – and certainly not with any real scale or breadth. That’s why “ humanization &# is – at least to me – a better and more accurate description of what companies and individuals can and should aspire to achieve on the social Web. Remember, social media makes big companies seem small again.

107+ Blog Post Ideas for a Rocket Start

Writtent Blog

FAQ Post. Share Your Company Story. What are your company’s rituals? What are the great things you do as a company? Share your company know-how. There are specific things that you or your company excel at. Tell Them About Your Company.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. Note to readers: all of these companies are Convince & Convert clients. Allowing for and creating communities.

100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Passports are accounts on other social networks and social media platforms. Use social networks respectfully to share the best of your content, in a community-appropriate setting. Community. Remember that community and marketplace are two different things. Make it easy for your community to reach you. Your community knows more than you.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In his post, Social CRM is Just the Beginning , Brian Solis writes: I believe that among the chief attributes of social media, the ability to identify active communities of relevance, trace channels and voices of influence, and also discern and dissect the various stages of decision making, all in real-time, is nothing short of profound and transformational. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

“We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. But, the service goes a long way toward tying email and social media together in a coherent, actionable fashion, and is affordable for almost every company. Thanks to my friend (and startup mentoring legend) Francine Hardaway for turning me on to Flowtown – she’s an advisor to the company.

Co-op SEO and the Future of Websites | Guest Posts | Social Media.

Convince & Convert

Which brings up the whole “viral&# aspect of the platform. PitchEngine provided a platform for people to get their word out. Each of the 27,000 companies that use the service had the same goal – to share their pitch. The more one company shares their pitch, the more views it has, the more backlinks it provides, and so on. The new PitchEngine platform (launched about three weeks ago), takes things to the next level.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. I wonder how Stratten feels about companies servicing customers differently , based on their online influence? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay.

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? There are 600 companies using Klout data in some way, and a big chunk of those are using it for customer service.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. Today, most companies have separate email marketing and social media departments, and they need to merge (or at least cooperate fully) to eliminate the unfocused, tone-deaf message conflicts that are all-too-common today. As an aside – if Social Media becomes just a Direct Marketing platform – I predict a significant backlash.

4 Reasons the Social Business Evolution Starts Now

Convince & Convert

That’s been ExactTarget’s territory for a long time, and extending that concept of message-centric, platform-agnostic to social media is a natural fit. mid-sized and large companies today, the email group and the social media group are not the same, and communicate infrequently. Having a single platform (the combined ExactTarget/CoTweet) will enable those groups to work together, creating operational efficiencies.