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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Did you know that there are other hotels beyond the Hyatts, the Hiltons, the Omnis, the Sheratons, and the Marriotts of the world in NYC? When you go to a conference in Manhattan, you probably seek out hotels that you’ve also heard of. How does one small hotel possibly compete with these hotel franchises?

Hotels 245
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Why Support Isn't Just a Job for Me – It's a Career

Buffer Social

There's also a lot of cross-team communication: we work directly with the finance team on sales admin, with the marketing team on launch planning, and we work with the product and engineering teams to support their work in improving our product and bringing new features to our customers.

Skills 68
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State of Search 2015 Conference

Bill Hartzer

As a co-founder of the Dallas/Fort Worth Search Engine Marketing Association, I highly recommend that you plan attend the State of Search 2015 Conference , being held in Dallas on November 16th and 17th, 2015. This is one way how the Dallas/Fort Worth Search Engine Marketing Association is giving back to the community, and local business.

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Best Social Media Monitoring Tools

Bill Hartzer

Review Analyst – ReviewAnalyst is a new tool that lets hotels take a proactive approach to user-generated hotel reviews, blogs, videos & images. With ReviewAnalyst, you can track, analyze and react to what people are saying about your hotel on the major travel and social media sites.

Cymfony 152
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How to Create a Video Marketing Strategy for Your Business

Techipedia: Tamar Weinberg

If not, there are video production companies who can do it for you and not necessarily at a killer expense. Find a handful of production companies and compare their prices, what they are offering, and ultimately, their attitude; you want to work with the team that shows almost as much enthusiasm as you for your project. Be creative.

Video 178
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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

Social media makes the word of mouth marketing that restaurants and hotels already profit from and makes it more efficient. 3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. They also often require large investments to create an initial community.

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7 Ways the Sharpest Brands Are Using Videos to Engage Customers

Social Media Marketing

Companies that succeed at winning the video arms race are those who bridge the gap between content that’s simply visually stimulating, and content that’s truly tailored to their fan base. Communicate a Larger Message One of the most-effective branded video campaigns of 2012 was produced by travel booking engine Expedia.