Buzz Marketing for Technology

NOVEMBER 10, 2008

That's when the messaging really started to spread like widefire. They added celebrity ambassadors like Ellen DeGeneres and allow folks to connect with their ambassadors. They also used The Office TV show to create a Public Service Announcement (PSA) and got a 60% conversion rate because of that program off of YouTube.

Engagement 100

Engagement Cause marketing Web 2.0 Message Boards 100

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Razor Social

NOVEMBER 29, 0002

Reach and Engagement. How much of your audience are you reaching and how much are engaging with your content? Reach without engagement is still important because a lot of people pay attention to your content but don’t respond to it. For some companies traffic is enough. Are you getting engagement on your questions?

Analytics 89

Analytics Social Media How To Analysis 89

Buzz Marketing for Technology

JUNE 27, 2008

online communities. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 BlackBerry. boris mann. change management. citizen journalism. Clay Shirky. collaboration. Collaborative Technology. collective action. Confluence. conversation. Course Using Wiki. creativity.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Twist Image

APRIL 24, 2012

Believe it or not, there is a laundry list of great, new companies who had very interesting valuations prior to the Instagram acquisition, but now they're looking prettier than ever. The company makes money by charging 2.75% on every credit card transaction. Who will be the next startup to get that kind of deal going?

Startup 99

Startup Wikipedia Foursquare iPhone 99

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Trends Content 167

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This saves time, effort and money in the long run, but it’s a step too many companies skip over. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Buzz Marketing for Technology

JUNE 27, 2008

The office has done this by enlisting the public in its review of progress reports from more than 2,000 companies--an effort to make sure each is complying with established social and environmental guidelines. But most corporate wikis are closed to the public, limiting access to employees inside the company firewall.

Wiki 171

Wiki Software Wikipedia Collaboration 171

Laurel Papworth

JUNE 14, 2011

The main online community Facebook – and other social networks such as Twitter, YouTube, Flickr and Livestreaming – have been appropriated for the Icelandic Government’s communications channels to it’s own people. No long term engagement, or continued input through social media channels. Not much fun.

Gov 2.0 93

Gov 2.0 Crowdsourcing Ustream Facebook 93

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. Apple has no such protocol in place, and at this point, there is no engagement. It can instill faith that your customers have in your company. It can turn a prospective buyer into a customer.

Apple 154

Apple Twitter Forums Policies 154

Social Media Strategery

MARCH 3, 2011

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. note: Neither my company or I have any financial interest in Inigral or the Schools App - I am writing this solely from the perspective of an SMCEDU Advisory Board member].

Education 130

Education Class Groups Groups 130

Writtent Blog

MAY 31, 2013

10 Questions to Ask Before Setting Up a Company YouTube Channel. In order not to damage your company’s image, you need professional actors as well. The idea of crowdsourcing content is rather popular, and Wikipedia is one of the greatest examples but how do we implement it in our own content marketing strategy?

Curation 80

Curation YouTube Products Crowdsourcing 80

Myrland Marketing

SEPTEMBER 17, 2013

If it’s Google+, we have our Circles and Communities that welcome us. We need to create a List of prospects and their companies on Twitter, then talk to them. We need to comment on a blog post, actually engaging in conversation. We need to share blog posts in our communities. MAKE THIS A HABIT.

Social Media 84

Social Media LinkedIn Groups Groups 84

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Consumers are actively looking for and want to engage with most businesses that fall into the following categories. 3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

MAY 12, 2010

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly In general, there are no visible calls to action to engage with social channels and little if any interactive assets. It’s much appreciated.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# In fact, the Roger Smith Hotel did it quite successfully.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Building relationships takes time, energy and effort.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

JANUARY 28, 2010

By engaging the wedding party and having them dance down the aisle spontaneously, people watching the resultant video really felt the momentum. Genuine You don’t always have to engage in expensive video production to promote your wares, nor as the marketer do you have to create the video yourself. They got excited. They laughed.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Proactive Report

DECEMBER 30, 2009

Branded content will become an important part of PR in 2010: Branded content is essentially a fusion of advertising and entertainment, says Wikipedia. Branded content snagged 32% of overall marketing, advertising and communications budgets. The idea is to listen to online conversations and establish what interests your community.

Trends 40

Trends Brands Content Web 2.0 40

Proactive Report

DECEMBER 30, 2009

Branded content will become an important part of PR in 2010: Branded content is essentially a fusion of advertising and entertainment, says Wikipedia. Branded content snagged 32% of overall marketing, advertising and communications budgets. The idea is to listen to online conversations and establish what interests your community.

Trends 40

Trends Brands Content Web 2.0 40

Jeff Esposito

APRIL 17, 2012

It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn. Image: Wikipedia. There’s a lot that LinkedIn can do for individuals or an organization in terms of sharing, highlighting, promoting and engaging. What makes it ‘social?’”.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Buzz Marketing for Technology

OCTOBER 4, 2008

I found myself paying even more attention to the temperature in the room--were people engaging with the presenters, did the presentations seem to resonate, what were their questions? The same tools were used within organizations that achieved an 18% year-over-year improvement in employee engagement. Companies that didnâ??

Project 265

Project Web 2.0 Module Wiki 265

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Social Media Strategery

MAY 1, 2012

All Wikipedia articles and other encyclopedic content must be written from a neutral point of view. It's no wonder Wikipedia has advised against PR pros editing articles directly. That's a big reason why most PR professionals have avoided Wikipedia for so long, fearful of the wrath of the editing community.

Wikipedia 100

Wikipedia Committee Industry Communities 100

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. Answers Yahoo!

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

We have all engaged in debates over the past few years about social media. Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. If so, how? So What Next?

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

AUGUST 18, 2010

My uncle knows a young girl from his community, a recent college graduate, who is looking for a social media job. Unfortunately, there may occasionally be times when one’s significant other has difficulty appreciating his/her partner’s engagement online. When she found out I was his niece, she became ecstatic. Thanks Deb!

Activities 216

Activities Social Media Policies Social Networking 216

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Social media is about building relationships and so many “experts&# are not great communicators. I take it everywhere I go! Answers Yahoo!

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate. Self-employed site owner.

Press Release 129

Press Release How To Radian6 Blogger 129

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

But before I engaged in so many social media spheres, I certainly wasn’t as well-rounded as I was prior to my participation. BTW – I’ve really been interacting with the Digg community more and more. It really is about being a part of the community. I would say that you need to find out what works for you.

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

JUNE 18, 2008

Here’s a feature’s list, broken down by features that each service already contains: Plurk: Karma – an awesome feature that keeps people engaged, and gives users a goal. Be the first to have all of these features , or just take over companies that already have them and make Plutter Kite. So there you go. BRAVO, PLURK!

Microblogging 102

Microblogging API MySpace Yahoo 102

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. Give them a reason to want to communicate.

Facebook 279

Facebook How To Marketing URL 279

Absolute PA

NOVEMBER 26, 2010

provide an avenue to engage with your audience in an authentic way. A blog can be a fantastic marketing tool for the reasons listed above and plays an important part in a company’s brand and image. share insight and become an authority in your industry. present a more personal side to your business.

Newsletter 64

Newsletter Engineering SEO Wikipedia 64