Laurel Papworth

SEPTEMBER 16, 2010

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. Talk Like A Pirate Day and Online Community.

Communities 103

Communities Facebook Avatar Social Networking 103

Sherrilynne Starkie

NOVEMBER 4, 2012

Michael Geist (Photo credit: Wikipedia). Yesterday, Michael Geis t presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa. Hundreds of Facebook groups started cropping up indicating the issue was finding space in local communities. Related posts: On the eve of Twestival.

Committee 312

Committee Mashup Policies Wikipedia 312

Waxing UnLyrical

AUGUST 26, 2013

Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind. How to Apologize Like a Boss.

Wikipedia 181

Wikipedia Consultant Flickr Compete 181

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

SocMed Sean

MARCH 11, 2012

As the site owner/community manager, I even had someone threaten to come to my house in person so he could discuss the fact that I edited one of his posts for racist comments. 2) Don’t argue just to argue – Community managers can spot them a mile away. Trolls who like to just stir the pot and start arguments.

Creative Commons 279

Creative Commons How To Flickr Forums 279

Twist Image

JUNE 21, 2012

According to Wikipedia , the company has raised more than $230 million dollars for more than 23,000 projects since it got started. The company makes its money by taking a percentage of the funded projects. Kickstarter acts as a catalyst to activate that community of people whom you are already connected to. creativity.

Wikipedia 108

Wikipedia Startup Findability Project 108

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s Related posts brought to you by Yet Another Related Posts Plugin.

B2B 206

B2B Engagement Marketing Sentiment 206

Twist Image

APRIL 24, 2012

Believe it or not, there is a laundry list of great, new companies who had very interesting valuations prior to the Instagram acquisition, but now they're looking prettier than ever. The company makes money by charging 2.75% on every credit card transaction. Who will be the next startup to get that kind of deal going?

Startup 99

Startup Wikipedia Foursquare iPhone 99

Buzz Marketing for Technology

JUNE 27, 2008

online communities. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 BlackBerry. boris mann. change management. citizen journalism. Clay Shirky. collaboration. Collaborative Technology. collective action. Confluence. conversation. Course Using Wiki. creativity.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). But “use” and “success” are two different things.

Vocus 184

Vocus Alltop Message Boards Klout 184

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all. Why social media?

Social Media 172

Social Media Case Study MySpace Yahoo 172

Buzz Marketing for Technology

JUNE 27, 2008

The office has done this by enlisting the public in its review of progress reports from more than 2,000 companies--an effort to make sure each is complying with established social and environmental guidelines. But most corporate wikis are closed to the public, limiting access to employees inside the company firewall.

Wiki 171

Wiki Software Wikipedia Collaboration 171

Laurel Papworth

JULY 12, 2012

As an online community manager I want to be up front and say: we live in a Police State anyway. Maslow’s hierarchy of needs re: communities (online and offline) mean that keeping one’s members safe and secure is priority number 2 (after sustainability of life/identity). And that’s how the community is kept safe.

Social Media 92

Social Media Posterous Facebook Wikipedia 92

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

Even more astonishing, if you combine the amount of time spent on Google, Yahoo, YouTube, Wikipedia, and Amazon, Facebook still comes out on top. Even better, individuals (known as Facebook fans) can “like” or add your company as a “friend”; therefore staying notified of any special deals or messages you send out. Sycapse’s Findings.

Facebook 172

Facebook Study Small Business Nielsen 172

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Trends Content 167

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Webbiquity SMM

NOVEMBER 2, 2010

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. Instead, they want to connect. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Razor Social

NOVEMBER 29, 0002

Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. For some companies traffic is enough. Community Responsiveness. If you’re not responsive to your community they’ll stop interacting so it’s important to measure this.

Analytics 89

Analytics Social Media How To Analysis 89

The Realtime Report

NOVEMBER 29, 2012

The uneasy relationship between Twitter and the third-party developer community has been well documented. How is the company making its case — and what is Twitter’s counter-argument? The PeopleBrowsr case is the first time that a Twitter partner has taken a stand against Twitter. PeopleBrowsr: The Complaint.

Twitter 189

Twitter Data Wikipedia Analytics 189

Laurel Papworth

JUNE 14, 2011

The main online community Facebook – and other social networks such as Twitter, YouTube, Flickr and Livestreaming – have been appropriated for the Icelandic Government’s communications channels to it’s own people. Oddsson was removed on 26 February 2009 ( wikipedia ). Not much fun. Pretty bloody hard.

Gov 2.0 93

Gov 2.0 Crowdsourcing Ustream Facebook 93

Direct Marketing Observations

JANUARY 19, 2010

If you want to purchase an accounting system, customer relationship manager (CRM) or enterprise resource planning (ERP) platform for your company, it’s a pretty established process. But if you are a company who needs external help, how do you weed through this entirely new industry?

RFP 159

RFP RFI Social Media Proposal 159

Myrland Marketing

SEPTEMBER 17, 2013

If it’s Google+, we have our Circles and Communities that welcome us. We need to create a List of prospects and their companies on Twitter, then talk to them. We need to share blog posts in our communities. We need to join Communities in our areas of expertise on Google+. MAKE THIS A HABIT.

Social Media 84

Social Media LinkedIn Groups Groups 84

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. Communities, social news sites, and online sharing can be leveraged to build a site following.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

Apple 154

Apple Twitter Forums Policies 154

Writtent Blog

MAY 31, 2013

10 Questions to Ask Before Setting Up a Company YouTube Channel. In order not to damage your company’s image, you need professional actors as well. The idea of crowdsourcing content is rather popular, and Wikipedia is one of the greatest examples but how do we implement it in our own content marketing strategy?

Curation 80

Curation YouTube Products Crowdsourcing 80

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. Engage in dialogue.

Social Media 272

Social Media Engagement Forums Policies 272

Buzz Marketing for Technology

NOVEMBER 10, 2008

That's when the messaging really started to spread like widefire. They added celebrity ambassadors like Ellen DeGeneres and allow folks to connect with their ambassadors. They also used The Office TV show to create a Public Service Announcement (PSA) and got a 60% conversion rate because of that program off of YouTube.

Engagement 100

Engagement Cause marketing Web 2.0 Message Boards 100

Techipedia: Tamar Weinberg

APRIL 22, 2010

When you search “Tiger Woods” on a traditional search engine, you will get results which include news stories from major media outlets, links to Wikipedia and espn.com, and Tiger’s official site which happens to be TigerWoods.com. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

The Marketing Blog

SEPTEMBER 18, 2008

29 am SMTP Settings in MediaWiki Jump to Comments Image via Wikipedia A Wiki without an email feature is like a ‘car’ without ‘fuel’ For configuring the email functions in MediaWiki you need to ensure that the SMTP settings are right. Home About In the Media Books on my Plate Barcamp Delhi 5: Spreading the Word out !

Web 2.0 104

Web 2.0 Startup Wiki Wikipedia 104

Laurel Papworth

APRIL 13, 2010

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Social media Donations it works for Wikipedia. An ongoing service of account managers advising companies wanting to be Dell or Zappos would also be a nice sideline investment. Customer Pays Twitter .

Twitter 99

Twitter API Badge SMS 99

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. The small community of readers I have built up and learned from would shun me, rightly perhaps. My opinion on this is nuanced. Simple, right?

Class 184

Class Blogger Issues Review 184

Social Media Strategery

MARCH 3, 2011

note: Neither my company or I have any financial interest in Inigral or the Schools App - I am writing this solely from the perspective of an SMCEDU Advisory Board member]. Groups are great for small groups of people to share and communicate. Below is our Q&A. Pages are great for brands to push out information.

Education 130

Education Class Groups Groups 130

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# It is an open community of creative and passionate people.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Building relationships takes time, energy and effort.

Brands 236

Brands Handbook MySpace Construction 236

Buzz Marketing for Technology

JUNE 27, 2008

community is uniquely prepared to solve. Ross Mayfield is the Chairman, President & Co-founder of Socialtext , the first wiki company and leading provider of Enterprise 2.0 But of more interest, the use cases have evolved and practices are enabling new solutions that offer competitive advantage. Dmitri on Twitter Tips the Tuna.

SocialText 100

SocialText Conversation Wiki Folksonomy 100

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Answers Yahoo!

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192