Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Bill Hartzer

DECEMBER 3, 2010

PeopleBrowsr , the Social Search engine and analytics company, has launched ReSearch.ly , a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. Share this on Technorati. This blog post has recently been updated. Subscribe to the comments for this post?

Platform 104

Platform Sentiment Press Release Technorati 104

Idaconcpts

MARCH 5, 2011

This major algorithm change has, of course, generated great interest and some controversy in the search engine optimization (SEO) community, although the change was widely anticipated by most analysts. “No Share this on Technorati. According to Google, its algorithm tweak “noticeably” impacted 11.8% Share this on LinkedIn.

Google 146

Google Content Technorati SEO 146

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog.

Social Media 100

Social Media Digg Brands Marketing 100

Bill Hartzer

JANUARY 28, 2010

MashedIn provides a key value to companies and business professionals. The foremost solution released by the company in early 2009 was a reputation management toolkit for small businesses called StepRep. Share this on Technorati. Share this on del.icio.us. Post this on Diigo. Post on Google Buzz. Add this to Mister Wong.

Applications 116

Applications Social Media Widget Technorati 116

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all. Why social media?

Social Media 172

Social Media Case Study MySpace Yahoo 172

Webbiquity SMM

NOVEMBER 2, 2010

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. Instead, they want to connect. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Idaconcpts

JULY 20, 2010

Despite stepping up their marketing efforts, investment companies claim that they cannot get the attention of Gen Y. More importantly: Despite their comfort with the Web and online banking, Gen Y is most likely to get advice about financial products from friends and family or a significant other than from an online community.

Banking 153

Banking How To Marketing SMS 153

Webbiquity SMM

DECEMBER 21, 2010

Smart companies are providing social media support options and actively monitoring social media networks for brand and product name mentions. Using social media channels for customer support can both improve a company’s image—by demonstrating, publicly, responsiveness to customer issues—and reduce customer support costs.

Social Media 191

Social Media Research ROI Technorati 191

Idaconcpts

FEBRUARY 24, 2011

LinkedIn can be an extremely powerful job hunting tool, as you can use the site to develop connections with people in your choice of company or industry. These niche sites provide you with the ability to make a name for yourself amongst the community, which may lead to unsolicited job offers. Share this on Technorati.

Skills 148

Skills MySpace Technorati Social Networking 148

Buzz Marketing for Technology

JULY 2, 2008

Company Profile. Communities of practice. And if you are interested in how to use mystery story format to write scientific papers (or any persuasive communication) then check out this post. View the Technorati Link Cosmos for this entry. • Digg this. --> --> Trackback Pings. Consulting Services. Whitepapers.

Technorati 100

Technorati URL Digg Collaboration 100

Bill Hartzer

FEBRUARY 9, 2010

The company’s turnkey payment platform gives consumers the opportunity to earn virtual currency for free by taking part in targeted advertising offers, shopping at big-brand retailers, completing online surveys, watching videos or otherwise engaging with brands. The company is headquartered in Fremont, California. Shaw Ventures.

Virtual World 104

Virtual World Survey Retail Technorati 104

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. Communities, social news sites, and online sharing can be leveraged to build a site following.

Social Media 164

Social Media Yahoo Discount Training 164

Bill Hartzer

AUGUST 24, 2010

For little companies, social media’s ever-emerging presence is really a dramatic game-changer that can have a large impact on their bottom line. Meyerson shows company owners these ideas for maximizing their social media achievement: 1. Chris Brogan: Building Communities. Share this on Technorati. — Bit.ly

Social Media 128

Social Media Social Bookmarking Construction Technorati 128

Techipedia: Tamar Weinberg

MAY 28, 2010

Blogging helps you build community (especially via comments), establish thought leadership, bring links to your website (both internally, perhaps to products or to other articles on your blog, and externally, when people like what you say and opt to link to you), and get you some nice traffic. Give to your community. Customer Service.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

Apple 154

Apple Twitter Forums Policies 154

Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Utilizing the truCast product, companies can listen in on what is being said about their brand online.

Cymfony 152

Cymfony Social Media Tools SM2 152

Buzz Marketing for Technology

JULY 2, 2008

Company Profile. Communities of practice. Managing staff, conducting performance reviews, facilitating sales meetings, leading teams, co-ordinating communities of practice, and Im sure you can think of a heap of others, are practical skills you need to learn which you just cant read from a book. Consulting Services. Whitepapers.

URL 100

URL Technorati Digg Skills 100

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Building relationships takes time, energy and effort.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. They are cheerleaders on the sidelines and they’re rooting for your team.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Bill Hartzer

APRIL 27, 2010

There are many psychological reasons customers brand themselves with tattoos of the companies they love: 1. Brand tattoos send a message that they belong to a unique, personally meaningful community. BJ Bueno is founder of The Cult Branding Company, a consumer research firm devoted to building brand models for successful businesses.

Brands 157

Brands Loyalty Badge Apple 157

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Here’s a screenshot of a story that became popular with a whopping 235 Diggs. It was taken the night of January 28, 2008 (approximately 11PM EST): While Digg typically allowed stories to hit the front page within 80-120 votes (the latter being more rare than normal), it’s now requiring almost double the number.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. Engage in dialogue.

Social Media 272

Social Media Engagement Forums Policies 272

Webbiquity SMM

JANUARY 12, 2011

Optimize company news for SEO benefit? So, if you’re stumped for an opening line the next time you’re drafting a press release, try something like “XYZ Company, the leading innovator of unique, customer-centric solutions, today announced an outside the box product which supports peak performance.&# Share this on Mixx.

Press Release 194

Press Release Tools Tips Vocus 194

Buzz Marketing for Technology

JUNE 27, 2008

Company Profile. Communities of practice. View the Technorati Link Cosmos for this entry. • Digg this. --> --> Trackback Pings. Consulting Services. Keynote Speaking. Workshops & Seminars. Whitepapers. Anecdote Associates. Contact us. Categories. Change management. Collaboration. Complexity. Expertise location.

URL 177

URL Technorati Groups Groups 177

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. Instead of emailing a blogger to include your company’s service in a specific blog post that has already been in the public arena for three years, comment on the post.

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Webbiquity SMM

FEBRUARY 28, 2011

. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

List 155

List Twitter Brands Microsoft 155

Bill Hartzer

SEPTEMBER 3, 2010

Founded in 1996, we have over 280 company owned locations across the country. We are actively engaged in a high-volume, rapid retail rollout of new locations to significantly increase the footprint of our company throughout the United States in both existing and new markets. KEY COMPANY FACTS. Share this on Technorati.

Engineering 113

Engineering SEO Retail Banking 113

Bill Hartzer

FEBRUARY 26, 2010

In addition, the Community Oversight Committee has elected several new board members including Steve Burge, Javier Gomez, Marko Milenovic, Jacques Rentzke, Robert Deutz and Akarawuth Tamrareang. In 2010 we look forward to helping the community tackle some major agenda items, such as a new release of Joomla! Share this on Technorati.

Joomla 90

Joomla comScore Open Source Content management systems 90

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Answers Yahoo!

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales). Answers Yahoo!

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. In reality, you can learn a lot about promoting your company’s products and services on the web by “doing what the bloggers do.&#. Embrace Online Networking.

Press Release 112

Press Release RSS Blogger Airlines 112

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. Reaching out to bloggers and online communities, it hit both the NY Times and Wall Street Journal in the first week of publication.

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

OCTOBER 19, 2009

He is extremely devoted to empowering individuals and companies about marketing, networking, reciprocity, and social media. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

MySpace 153

MySpace Consultant Yahoo StumbleUpon 153

Buzz Marketing for Technology

JUNE 27, 2008

community is uniquely prepared to solve. Ross Mayfield is the Chairman, President & Co-founder of Socialtext , the first wiki company and leading provider of Enterprise 2.0 technorati. Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), Save to del.icio.us. flick r.com. Lijit Search.

SocialText 100

SocialText Conversation Wiki Folksonomy 100

Bill Hartzer

DECEMBER 4, 2009

A plethora of companies will be on hand to demonstrate the latest in search engine marketing tech, and grandly display highly guarded secrets to dominating your niche with SEM. Share this on Technorati. Carpe Diem! Subscribe to the comments for this post? Share this on del.icio.us. Post this on Diigo. Post on Google Buzz. Tweet This!

Engineering 114

Engineering Hotels Skills Technorati 114