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10 Best in Class Brands on LinkedIn

Social Media Strategies Summit

As a result, the audience of LinkedIn is different than any other social media site: 50% of LinkedIn users have a college degree, 45% earn at least $75K per year, and 33% of millionaires are on the platform. To help you get the creative juices flowing, we’ve developed a list of best in class examples from 10 enterprise brands. #1

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Buffer vs. Tailwind: A Comprehensive Comparison for Social Media Marketers

Buffer Social

When it comes to social media management tools, choosing the right one for your accounts can be a challenge. To kick off, here are seven key differences between the two products that all potential users should be aware of 👇 Seven key differences 1. At Buffer, we’ve been in the social media game for a while.

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15 most engaging Back-to-School social media posts

Unmetric

We looked at the back-to-school social media trends over the years using, Unmetric Discover , the world’s largest branded content catalog, to see what brands have done in the past for their back-to-school social media campaigns. Struggling to come up with back-to-school ideas on social media? Tag 3 BFFs!

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5 goals you can accomplish with social media video marketing

Sprout Social

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. billion by 2021.

Video 133
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The Basics of A/B Testing on Social Media

Likeable

Today we’re going to break it down at the most fundamental level, explore what it means for social media, and talk about how your brand can use it to improve performance. . A/B testing, also known as split testing, is much like the experiments we did in science class—except here, we’re testing the effectiveness of marketing materials.

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Social Media Security Tips and Tools to Mitigate Risks

Hootsuite

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?) , you need to protect yourself against common social media security threats.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. B2B product marketing budgets are expected to increase on average 3.1%

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