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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO knows how to keep its strong foothold in the realms of construction toys and public sentiment. How does LEGO measure the success of its social media campaigns?

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2018’s 5 Top PR Campaigns

Meltwater

2018 was a banner year for brands who were able to think outside the box when it came to their PR campaigns.Those that constructed PR campaigns that looked beyond advertising… Read More >>>.

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Advantage+ Audience Best Practices Guide

Jon Loomer

Additionally, you should reconsider campaign construction strategies due to how it works. How It Impacts Campaign Construction Most advertisers miss this, and it’s a behavior I’m determined to help change. Reconsider your tried and true campaign construction strategies when using Advantage+ Audience.

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How to Approach Campaign Construction

Jon Loomer

Here’s how to approach campaign construction in 2024… Things have changed , but people still approach this like it’s 2017. Limit the number of active campaigns. As a rule of thumb, create one campaign for each unique objective that is a priority. Limit the number of ad sets within those campaigns.

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6 Priorities When Picking a Meta Ads Client

Jon Loomer

Before running your first campaign, you and your client should come to an agreement on the overall strategy and their role in it. While their feedback is necessary for background and establishing what is important, you should determine how those goals are achieved — how your campaigns are constructed, targeted, and optimized.

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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Whether it’s due to the streamlining of Meta ad campaigns through the Advantage+ products or the assistance of AI, these rumblings were inevitable. Some companies misjudge the impact of Meta’s streamlining of campaign creation. They constructed super sophisticated strategies for top, middle, and bottom of the funnel.

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6 Targeting Mistakes Advertisers Make

Jon Loomer

They consider it a “true prospecting” campaign and only go after completely new customers. This is seen in the examples above when running manual Sales campaigns using either Advantage+ Audience or the original audience options, as described in the previous section. But Advantage+ Shopping Campaigns go even further.