Trending Sources

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy.

How to Build an Inbound PR Campaign

Spin Sucks

Even if you’ve been working in the PR industry for just a few months, you’ve probably come to the same conclusion. Nailing your buyer persona and the buyer’s journey is the most important piece of your inbound PR campaigns. Not only that, with inbound PR you turn into a media company.

Changes to the Barcelona Principles Hurt the PR Industry

Spin Sucks

During the live session, I asked him why the PR industry has such a hard time measuring its effectiveness. To his point, it IS better than the original definition from 1982, but it still tells no one (including those of us in the industry) what the heck we do. By Gini Dietrich.

How Brands in the Pharmaceutical Industry Stack Up

Unmetric

However, for some industries like Pharma, the number of regulations around publishing content makes maintaining a solid social media presence complex. We’ve tracked the trends in the pharma industry and best practices for social content publishers. Content & Campaigns.

The PR Industry’s Performance-Enhancing Drugs

Spin Sucks

They stated examples where PR professionals create whisper or smear campaigns. A few years ago, I got into a debate with the CEO of one of the large PR firm/ad agency holding companies. It’s to change the perception of our industry.

Four Step Process to Create an Integrated Marketing Campaign

Spin Sucks

I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. It’s impossible to integrate your marketing program without monitoring what is being said about you, your industry, and your competitors online.

3 Ways to Identify Influencers for Your Blogger Outreach Campaign

SocialFish

So, you’re about to kick off a Blogger Outreach campaign. Observation, or ‘social listening’ in this case, is useful for companies or individuals without a ton of resources at their disposal. If you have a blog and you haven’t planned to do blogger outreach – you need to start planning.

How to Design Visuals for Your Social Media Campaign

Simply Measured

As a graphic designer for Simply Measured—really, any tech company—creating customized images to promote and post on social is the bread and butter. Let’s use Simply Measured’s 2016 holiday campaign as an example! If it fits within the campaign strategy, I’ll create a Facebook ad.

How to Create Effective Competitor Campaigns Without Pointing Fingers

Convince & Convert

It was this strategy that led Formstack to create our competitor alternative campaign. We didn’t want to point fingers at our peers in the industry, but we wanted to offer our product as a viable alternative to those seeking a change. Image via BigStockPhoto.com.

Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Before diving into your execution, it’s wise to review your business and marketing goals so that you’re creating your SMS campaign through a lens that takes your current business goals into account. Your SMS mobile campaign will impact many departments of your company.

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5 Holiday Campaign Tips to Keep You Off the Naughty List

Convince & Convert

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions.

Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor

Adam Sherk

This triggered me to change my strategy around traditional PR work and focus on ‘micro-PR’ campaigns. The practice of spending time and money on online, print or broadcast campaigns with big commitments and investments needs to change.

28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)

Buffer Social

Our industry can be creative, groundbreaking and a lot of fun. If you’re in need of a marketing recharge, here are 28 amazing marketing campaigns and experiments—and the amazing people who dreamed them up. It’s easy to get tunnel vision as a marketer.

How to Run a Social Campaign that Doesn't Suck

Pixlee

If a business is willing to take a creative approach to building its image on social media by running successful social media marketing campaigns, it's likely to receive a return on its investment. Current industry and societal trends. campaign on LinkedIn.

How to Humanize a Sketchy Industry

Convince & Convert

I saw a presentation at the MarketingProfs Digital Marketing Forum in Austin a few ago from Eric Granof , CMO of ExpertBail , which seeks to become the country’s first branded network of bail bonds companies. Every company is comprised of great people.

Innovation And Talent In The Marketing Industry

Twist Image

As a service-based industry, moves like this were considered radical because the core revenue of the agency came from the ability to sell each team member as billable time, or to grab a percentage of the revenue generated on the media side of things. There is still not shortage of talent in the Marketing industry and it continues to innovate (sometime through its own doing and in other instances through the success of newly introduced channels and platforms). holding company.

Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Why did you choose these industries?

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Search Engine Optimization Firms Like RankPay Still Hurting SEO Industry

Bill Hartzer

It is the companies like Rankpay (detailed below) that are sending emails like the one below that is truly hurting the search engine optimization industry as a whole. Do you currently have an active SEO campaign. We are a performance based Search Engine Optimization company that.

Can We Talk? Why Your Company’s Social Media Needs to Sound Human

Navolutions

When it comes to your social media strategy, don’t allow your company to behave like a little clique of close friends who go to a party together, only to stand and chat in an impenetrable circle. Next, this coffee company has a lot of Twitter followers, but they don’t seem to be interacting with any of them. The tweet below is one of countless similar ones on the coffee company’s account: The lesson here?

How One Company Is Using Virtual Reality Video For Brand Storytelling

Convince & Convert

With a number of companies testing the immersive storytelling potential of 360-degree videos on Facebook, Liberty Mutual stands out for its unlikely, yet clever use of the medium. So, what can you learn from this campaign? Don’t Let Industry Limit Your Creative Potential.

Ford Launches Fiesta With Young, Social Media-Savvy Influencers

The Realtime Report

Inspired by marketing in the gaming and tech industry, Ford decided to invest in a “pre-launch” for the automaker’s Fiesta model, looking to create buzz and “develop demand before the product even really exists.”

44 Questions to Ask Your Search Engine Optimization Company

Bill Hartzer

In fact, the work I did over a year ago still has my client ranking above the company referred to in the article, and I did it all without buying one single link. Apparently being “penalized in Google&# cost Ryan Abood’s company $4 million.

SEO Agency Launches Google AdWords Campaign Targeting Blueglass

Bill Hartzer

Vizion Interactive , an SEO Agency, has launched a Google AdWords campaign where they are specifically targeting searches for a competitor’s brand name. Update: Vizion Interactive apparently launched this campaign the day after the news about Blueglass broke.

Four Reasons Your Social Media Marketing Campaign Sucks

Dave Fleet

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. While you’ll hear nuances in terminology and small differences in approach, you’ll see thought leaders in our industry take a similar approach.

10 Important Statistics Your Company Needs to Know About Providing Discounts

Convince & Convert

This statistic proves that, regardless of the varying opinions out there, consumers are receptive to email marketing campaigns. Offering used items can work in just about any industry , as long as you’re strategic about your approach. Image via BigStockPhoto.com.

For Companies: 10 Questions to ask yourself before entering social.

Mindjumpers

Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. like all other initiatives that are successful in a company is successful, it’s a team effort.

This Brutally Honest Social Campaign Wants You to ‘Seize the Cray’

Convince & Convert

This campaign was created to promote Organic Valley’s new Organic Balance Protein Shake. The findings cited in the video come from a survey the company issued with SoundView Research in February 2016 among 1,000 American women ages 25 to 54 who work full time.

General Electric Teams Up With Jimmy Fallon To Launch #SomeoneShouldInvent Campaign

Convince & Convert

Inspired by science, technology and innovation, General Electric has partnered with The Tonight Show with Jimmy Fallon to host a series of Fallonventions segments and launch a new crowdsourced #SomeoneShouldInvent social media campaign.

6 Social Tools to Use Immediately After You Hit “Publish”

SocialFish

Share on Facebook, Google Plus and Linkedin making you tagged every person or company you mentioned in the article. Schedule a series of tweets tagging all people and companies you mentioned in the article. Cool Social Tools Featured Implementation Industry Insider

[White Paper] The Peer to Peer Fundraising Technology Landscape

SocialFish

As the Internet and technology have continued to evolve, peer-to-peer fundraising campaigns have become more sophisticated. From the Trenches Industry Insider Useful Databy Mark Becker, Founding Partner, Cathexis Partners. ————-.

Auto Brands Comparison Report

Unmetric

Social media content of the auto industry is perceived to be fueled by vanity shots of vehicles. Here we’ve taken a look at what some of the top brands in the industry do to keep their community engaged and how their efforts compare. Content, Campaigns, and Strategy.

How Marketing Gets Done in a Regulated Industry

Convince & Convert

She has worked in social leadership roles for healthcare in addition to financial services organizations, so she has a lot of experience working with social media within regulated industries.

An Introduction to Peer-to-Peer Fundraising

SocialFish

If you’re a social-media savvy Development Director of a nonprofit, you’re probably posting pictures of volunteers to your organization’s Facebook, announcing new fundraising campaigns, and occasionally sharing a compelling story. Cool Social Tools Implementation Industry Insider

Effective Marketing from Bob the House

Spin Sucks

He interacts with people and companies that can help spread the word about him as an “available house.” He’s taken an industry that often uses billboards and bus signs for marketing and made it the talk of the town! 1) There are no boring industries, only boring tactics.

27 things CRM can do for you

SocialFish

It also helps to improve work productivity, by allowing access to information to various departments across your company. Forecasting is a means through which you can measure your company’s growth and success. Generating and managing new sales leads are important for all companies.

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A Strategic Guide to Social Media for Nonprofits

SocialFish

For example, if engaging your community is a goal, you might measure success by responses to your posts and engagement in social discussions, volume of posts using a specific hashtag and participation in online campaigns driven by social. Reposted from Sprout Social with permission.

5 Clever Goal-Focused Facebook Campaign Ideas

Simply Measured

Here are five goal-focused campaign ideas for Facebook in particular. A company who demonstrated this beautifully was Kleenex. They have been highlighting people in the community, who are performing acts of compassion with their #sharekleenexcare campaign.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Quick and Dirty Competitive Research for Keywords : If you’re looking for keywords to target in your SEO campaign, this guide will tell you what to do with available online tools and websites. Hire a company or check out this guide for how to DIY.

Brand Consistency Engages Employees and Creates Loyalty

Spin Sucks

The truth is that every instance of a company’s communication with external subjects—from clients and employees to partners and investors—should emulate the brand’s primary values. Keep up with the current advertising campaigns and other public events supported by your company.

Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

without owning a car, according to Fast Company. Is this purely a CSR campaign, stemming from the brand’s “commitment to urban mobility as a whole,” and “belief that today’s mobility challenges can only be solved in a collective and interdisciplinary context?”

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