5 Great Hashtag Campaigns From The Hospitality Industry
JULY 28, 2016
Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3 LifeWellTravelled: Cathay Pacific sets the travel tone.
How to Build an Inbound PR Campaign
NOVEMBER 30, 2015
Even if you’ve been working in the PR industry for just a few months, you’ve probably come to the same conclusion. Nailing your buyer persona and the buyer’s journey is the most important piece of your inbound PR campaigns. With your content, you position yourself as a knowledgeable expert in your industry. Your inbound PR campaigns are up and running.
Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). What is their profile like and how will their personality promote your campaign? Let’s face it.
5 Reasons Why Nonprofit Crowdfunding Campaigns Fail
MAY 12, 2014
——— The majority of all crowdfunding campaigns fail to reach their monetary goals. Crowdfunding campaigns that hit their goals start with a comprehensive plan. What are the most common reasons for why a campaign is unable to meet its goal? With any fundraising campaign, a proper amount of time needs to be allocated prior to launch for planning.
Capital Campaign Marketing Strategies for the Tech-Savvy
MARCH 8, 2017
If you’re starting a capital campaign, then you know how much work and effort goes into planning a fundraiser of this magnitude. For that to happen, you need to have the right capital campaign marketing plan in place, which should include strategies to attract tech-savvy donors as well as traditional supporters. Here’s is what we’ll cover: Build a capital campaign website.
How Brands in the Pharmaceutical Industry Stack Up
MARCH 2, 2017
However, for some industries like Pharma, the number of regulations around publishing content makes maintaining a solid social media presence complex. We’ve tracked the trends in the pharma industry and best practices for social content publishers. In this piece, we specifically look at metrics, content, and campaigns of 15 brands. Content & Campaigns. Fan Base.
The PR Industry’s Performance-Enhancing Drugs
MAY 23, 2011
They stated examples where PR professionals create whisper or smear campaigns. It’s to change the perception of our industry. I realize we’re small and we’re fighting the global conglomerates who believe in whisper or smear campaigns, just like the athletes who do drugs. So what are we going to do about the performance-enhancing “drugs in our industry?
The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
MARCH 7, 2017
Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Ad monitoring tools, meanwhile, help you keep tabs on where and how your competitors are running online campaigns.
Eleven Reasons Domino’s Turnaround Campaign Worked
JUNE 6, 2011
The past decade has seen some great public relations campaigns, particularly in the for-profit realm. To me, however, the Domino’s turnaround is the most brilliant PR campaign in recent memory. And it did so through an innovative marketing campaign that seamlessly integrated traditional advertising, social media, and public relations. Strategic planning. Period.”
5 Tools for Successful Digital Marketing Campaigns
DECEMBER 20, 2016
If you want to have a successful digital marketing campaign, use these 5 online marketing tools to improve your overall business and sales growth. This is the ultimate SEO tool to help your digital marketing campaign. Social media is one of the key aspects of a successful digital marketing campaign. Hootsuite is an excellent tool for managing social media campaigns.
The Ethics of Whisper Campaigns
MAY 16, 2011
The global PR firm was hired to create a “whisper campaign about Social Circle , the optional feature of Google search that uses publicly available information from social networks to personalize search results. For an industry that already has a black eye. The Ethics of Whisper Campaigns originally appeared on Spin Sucks on May 16, 2011. Enter Burson Marsteller.
Will Lack of Creativity Be the Demise of the PR Industry?
OCTOBER 22, 2012
As quickly as the Pizza Hut campaign began, it ended. Have you seen that Visa commercial where the little girl asks Ray Lewis questions during a press conference, such as, “Hashbrowns or home fries” and “Do you like my dress?”? ”? Admittedly probably not the best place for a branded question, but a pizza every week for 30 years? ” But I digress.
How You Can Use Promotional Products to Boost Your Social Media Campaign
JUNE 29, 2015
It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. However, one thing that many marketers don’t realize is that there is another component of their promotional campaign that can be combined with social media in order to redouble those efforts, as well as the results they render. That component is promotional products.
The Marketing Industry
SEPTEMBER 15, 2011
It's a fun business (meaning: the work is important, but if we all screw up the next ad campaign, nobody dies - thankfully), but it's not an easy business. How involved are you in your industry and the associations that serve it? They join their industry association, pay their dues, sit back and wonder what value the association will bring to them? The results have always been the same: the more I volunteered and worked to help the industry to advance, the better the results were. industry association. marketing industry. Tags: ad campaign.
5 Ways Hybrid Marketing Agencies Will Transform the Industry
DECEMBER 19, 2011
Let’s look at five ways hybrid agencies disrupt the industry: They drive change of outdated pricing models. They build campaigns that consistently produce measurable outcomes , including inbound links, website traffic, leads, and sales. Today’s guest post is written by Paul Roetzer. . Hybrid agencies will come to rule the marketing services world. A Disruptive Force.
3 Hidden Resources for Your #GivingTuesday Campaign
NOVEMBER 12, 2014
A 24-hour giving campaign may seem like a lot of extra work on top of what you’re already doing for holiday or seasonal fundraising, especially when you’re working with a small budget and small staff. That being said, you may still be wondering where to get the extra help you need to pull together a successful #GivingTuesday fundraising campaign, with only a few weeks to go.
Four Step Process to Create an Integrated Marketing Campaign
JUNE 13, 2012
I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. It’s impossible to integrate your marketing program without monitoring what is being said about you, your industry, and your competitors online. It used to be all we had to worry about was advertising, public relations, and direct marketing. Crawl.
Viral Campaigns: Do’s & Dont’s
JUNE 14, 2011
While going through some viral campaigns I realized that all good viral marketing campaigns had a few things in common. A good viral campaign is usually made of following elements: Unexpected theme: The element of surprise in campaigns increases the curiosity of the audience and makes them wonder ‘what next?’ Chrysler’s Imported From Detroit campaign.
Libya’s Media and Marketing Industries Inching Forward
FEBRUARY 28, 2013
The Tripoli trade fair grounds are hosting an event practically every week, offering businesses from telecoms to fashion, and garden furniture to construction, the opportunity to show off their wares to industry and consumers alike. If one day soon, I am actually working on a real PR campaign in Libya then that will surely be a sign that progress continues and is real.
3 Ways to Identify Influencers for Your Blogger Outreach Campaign
JULY 17, 2013
So, you’re about to kick off a Blogger Outreach campaign. This resource can be a one-off piece of content like some sort of authoritative ‘Best bloggers in X industry’ type of starting point. If you have a blog and you haven’t planned to do blogger outreach – you need to start planning. The point of this post isn’t to sell you on the idea of blogger outreach.
Luxury Auto Brand Aston Martin Uses Social Media Campaign to Double Site Traffic
The Realtime Report
JULY 6, 2012
Aston Martin, the luxury British automotive brand, saw visits rise over 100% on its website as a result of a social media campaign in Germany, the US and the UK. The campaign began on June 20th, featuring a digital car configurator, images and a video, as reported by Luxury Daily. Daily visitors doubled in the first seven days of the campaign.
4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report
JUNE 2, 2016
Social Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. Make sure these marketers are already enacting campaigns you admire, and are in your industry, for highest relevancy. You should really download the whole thing for maximum value (it’s free!), The Takeaway: YOU ARE NOT ALONE.
Why “The PR Industry is Dead to Me” is Overreaching
SEPTEMBER 23, 2015
We had a bit of a debate about it because it’s true you can’t be a thought leader without actually doing the thinking, but at the same time, most executives should not spend their time producing content, even if they have a unique position on something in the industry. The PR Industry is Dead to Me. By Gini Dietrich. During our more than hour long conversation (!!!)
How to Create Effective Competitor Campaigns Without Pointing Fingers
Convince & Convert
JANUARY 6, 2015
It was this strategy that led Formstack to create our competitor alternative campaign. We didn’t want to point fingers at our peers in the industry, but we wanted to offer our product as a viable alternative to those seeking a change. Here are a few things we learned about effective competitor campaigns that won’t endanger your reputation. Image via BigStockPhoto.com.
Everything You Need to Know to Run a Successful SMS Marketing Campaign
Convince & Convert
JUNE 25, 2014
Before diving into your execution, it’s wise to review your business and marketing goals so that you’re creating your SMS campaign through a lens that takes your current business goals into account. goals (Specific, Measurable, Achievable, Relevant, and Time Specific) will assure your SMS campaign is executed in a way that meets your objectives. Yes, that immediate. Having S.M.A.R.T
Top 11 Influencer-Recommended Books in Facebook’s #ReadToLead Campaign (Infographic)
DECEMBER 22, 2016
Facebook’s #ReadToLead campaign may be able to help. Strategic partner managers Craig Mullaney and Erin Murray Manning said in a Facebook Media blog post that the social network’s #ReadToLead campaign was aimed at connecting influencers with readers, including the 230 million Facebook users who are connected to at least one author’s page. The Industries of the Future, by Alec Ross.
What Marketers Need to Learn from the Entertainment Industry
Convince & Convert
MARCH 26, 2015
Whatever business you think you are in, you are now in the entertainment industry—and most marketers are ill-prepared. In recent times, the request we’ve heard the most is, “We’d like to do a campaign… but we want it to go viral.” Welcome to the entertainment industry, folks! Image via BigStockPhoto.com. It used to be so easy. What’s in It for Them?
5 Holiday Campaign Tips to Keep You Off the Naughty List
Convince & Convert
DECEMBER 11, 2015
Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Image via BigStockPhoto.com. These days, however, tidings of joy are often an afterthought.
How to Develop a Successful Digital Coupon Campaign
Convince & Convert
JUNE 24, 2014
Coupon campaigns have been used by brands since the launch of the first ever paper coupon by Coca Cola in 1887. Consumer Response to Coupon Campaigns Of all coupons searched for, grocery coupons are the most popular , accounting for over 50% of coupon searches. Creating a Successful Coupon Campaign So just how does a brand create a successful coupon campaign?
5 Branded Content Campaigns You Need to Know
Convince & Convert
APRIL 18, 2016
In January, I wrote about “ The 7 Worst Ad Campaigns of 2015 ” and received great feedback from the community. Plus, if branded content (usually great advertisements that don’t blatantly promote their products) adds to the publication’s credibility and entertainment value, there’s not much reason for users to continue raising their pitchforks against the advertising industry.
Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor
NOVEMBER 1, 2012
This triggered me to change my strategy around traditional PR work and focus on ‘micro-PR’ campaigns. The practice of spending time and money on online, print or broadcast campaigns with big commitments and investments needs to change. This type of mini-campaign allows a more fluid level of resource commitment than a larger, more traditional PR campaign may require.
How to Know You’re Getting the Best CPC for Your Facebook Campaign
AUGUST 19, 2016
One of the primary challenges content marketers face is making sure that they’re getting the best cost per click that they can for their Facebook campaigns. You wouldn’t want to spend your entire campaign budget at a CPC of $0.50 From there, you can use the insight garnered from sampling to inform how to move forward with your campaign. We all want more for less. Test yourself.
KLM Lets You Book Flights Via Facebook and Twitter
The Realtime Report
FEBRUARY 13, 2014
Related Stories How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide KLM Now Displays Social Media Customer Service Response Time Virgin America Launches First In-Flight Social Network With #PlanePitch Twitter Contest. Social Media Campaigns airline industry airlines Facebook KLM Twitter KLM receives a message to say that payment has been received.
9 Things to Note Before Launching a Facebook Coupon Offers Campaign
NOVEMBER 4, 2016
Facebook Offers campaigns are a great way of promoting your products and/or services. It has been proven that social media campaigns are 60 percent more effective than traditional advertising campaigns. One of the best ways of running promotions on social media is the use of coupon campaigns on the largest social media site, Facebook. Running coupon campaigns on Facebook can be very effective for most industries and has proven to yield results. Below is a quick list of some possible coupon campaigns: Customer loyalty. Exclusive social fans.
Three awesome social media campaigns by CVBs and hotels
FEBRUARY 12, 2014
CVBs provide information for visitors about the accommodations, attractions, restaurants, nightlife, and cultural events in their cities, and they also mobilize marketing campaigns and operate visitor centers in central downtown locations. Takeaway Tip: Campaigns that target local residents and nostalgic previous visitors are a great way to recruit enthusiastic support on social sites.
Average Email Campaign Stats of MailChimp Customers by Industry
APRIL 28, 2010
28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)
JULY 11, 2016
Our industry can be creative, groundbreaking and a lot of fun. If you’re in need of a marketing recharge, here are 28 amazing marketing campaigns and experiments—and the amazing people who dreamed them up. The newsletter has nearly 200,000 subscribers and has “taken the tech industry by storm.” It’s easy to get tunnel vision as a marketer.
Bring Clarity to Your Marketing with the Campaign ID
OCTOBER 1, 2012
It turns out to be fairly true due to the fact that many people don’t or don’t know how to set up their campaigns efficiently. This is especially true for complex industries where a product is sold through multiple third parties or for long purchase cycles with many prospect touch points. One idea is leveraging the power of the Campaign ID. By Campaign ID, I’m talking about the “Lead Source” or where the customer, account, or prospect came from. ” When you get the answer, be consistent and add your Campaign ID to that customer.
9 Essential Social Media Manager Skills and Qualities Found in Industry Leaders – Bonus Episode [SSM026]
JANUARY 25, 2017
We are excited to share our fifth, very special bonus podcast episode with you on the 9 essential social media manager skills and qualities found in top industry leaders. Whether you’re looking to build an all-star social media team , get into the industry, or simply brush up on your skills, this episode is perfect for you! Campaigns pulled from the show! Google Play.
How to Humanize a Sketchy Industry
Convince & Convert
FEBRUARY 24, 2011
Like video stores before Blockbuster, and ice cream parlors before Dairy Queen, Expert Bail wants to add consistency and efficiency to an industry besot by Mom & Pop players that often run the gamut from unprofessional to downright unsavory. Social media is about people, not logos. The bar coasters are an especially nice touch. Talk about location-based marketing! Nice job ExpertBail.