5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy.

Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media

The Realtime Report

Why create a campaign focused on the theme of romance? With “The Spark” microsite as the campaign base, the brand also created a Facebook application – “Countdown to Romance” – that allows users to book vacations directly through the tab.

Trending Sources

5 Reasons Why Nonprofit Crowdfunding Campaigns Fail

SocialFish

——— The majority of all crowdfunding campaigns fail to reach their monetary goals. Crowdfunding campaigns that hit their goals start with a comprehensive plan. What are the most common reasons for why a campaign is unable to meet its goal?

Capital Campaign Marketing Strategies for the Tech-Savvy

SocialFish

If you’re starting a capital campaign, then you know how much work and effort goes into planning a fundraiser of this magnitude. Here’s is what we’ll cover: Build a capital campaign website. Create a peer-to-peer campaign. Promote your campaign on social media.

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%).

5 Tools for Successful Digital Marketing Campaigns

Kikolani

If you want to have a successful digital marketing campaign, use these 5 online marketing tools to improve your overall business and sales growth. This is the ultimate SEO tool to help your digital marketing campaign. Hootsuite is an excellent tool for managing social media campaigns.

5 Steps to More Creative and Effective Social Media Campaigns

Convince & Convert

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process.

Libya’s Media and Marketing Industries Inching Forward

Waxing UnLyrical

The Tripoli trade fair grounds are hosting an event practically every week, offering businesses from telecoms to fashion, and garden furniture to construction, the opportunity to show off their wares to industry and consumers alike.

How You Can Use Promotional Products to Boost Your Social Media Campaign

SocialFish

It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. Here are some ways promotional products can enhance your social media campaign. Are you ready to get started with your new and improved social media campaign?

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers.

3 Hidden Resources for Your #GivingTuesday Campaign

SocialFish

A 24-hour giving campaign may seem like a lot of extra work on top of what you’re already doing for holiday or seasonal fundraising, especially when you’re working with a small budget and small staff. Call for submissions of personal stories relevant to your #GivingTuesday campaign.

Luxury Auto Brand Aston Martin Uses Social Media Campaign to Double Site Traffic

The Realtime Report

Aston Martin, the luxury British automotive brand, saw visits rise over 100% on its website as a result of a social media campaign in Germany, the US and the UK. The campaign began on June 20th, featuring a digital car configurator, images and a video, as reported by Luxury Daily.

3 Ways to Identify Influencers for Your Blogger Outreach Campaign

SocialFish

So, you’re about to kick off a Blogger Outreach campaign. This resource can be a one-off piece of content like some sort of authoritative ‘Best bloggers in X industry’ type of starting point.

4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report

Simply Measured

Social Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. Make sure these marketers are already enacting campaigns you admire, and are in your industry, for highest relevancy.

What Marketers Need to Learn from the Entertainment Industry

Convince & Convert

Whatever business you think you are in, you are now in the entertainment industry—and most marketers are ill-prepared. In recent times, the request we’ve heard the most is, “We’d like to do a campaign… but we want it to go viral.” Welcome to the entertainment industry, folks!

How to Create Effective Competitor Campaigns Without Pointing Fingers

Convince & Convert

It was this strategy that led Formstack to create our competitor alternative campaign. We didn’t want to point fingers at our peers in the industry, but we wanted to offer our product as a viable alternative to those seeking a change. Image via BigStockPhoto.com.

Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Before diving into your execution, it’s wise to review your business and marketing goals so that you’re creating your SMS campaign through a lens that takes your current business goals into account. Your SMS mobile campaign will impact many departments of your company.

SMS 57

5 Clever Goal-Focused Facebook Campaign Ideas

Simply Measured

Here are five goal-focused campaign ideas for Facebook in particular. They have been highlighting people in the community, who are performing acts of compassion with their #sharekleenexcare campaign. Kleenex has been doing this campaign for years and it works.

Viral Campaigns: Do’s & Dont’s

Mindjumpers

While going through some viral campaigns I realized that all good viral marketing campaigns had a few things in common. The novelty makes the viral marketing campaign interesting, differentiates it from the competitors’ and makes people come for more.

How to Develop a Successful Digital Coupon Campaign

Convince & Convert

Coupon campaigns have been used by brands since the launch of the first ever paper coupon by Coca Cola in 1887. Consumer Response to Coupon Campaigns Of all coupons searched for, grocery coupons are the most popular , accounting for over 50% of coupon searches.

5 Holiday Campaign Tips to Keep You Off the Naughty List

Convince & Convert

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions.

Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor

Adam Sherk

This triggered me to change my strategy around traditional PR work and focus on ‘micro-PR’ campaigns. The practice of spending time and money on online, print or broadcast campaigns with big commitments and investments needs to change.

KLM Lets You Book Flights Via Facebook and Twitter

The Realtime Report

Related Stories How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide KLM Now Displays Social Media Customer Service Response Time Virgin America Launches First In-Flight Social Network With #PlanePitch Twitter Contest.

How to Design Visuals for Your Social Media Campaign

Simply Measured

Let’s use Simply Measured’s 2016 holiday campaign as an example! For this campaign, the main message was centered around “family,” and bringing all of us working in the digital marketing space together. If it fits within the campaign strategy, I’ll create a Facebook ad.

Top 11 Influencer-Recommended Books in Facebook’s #ReadToLead Campaign (Infographic)

SocialTimes Facebook

Facebook’s #ReadToLead campaign may be able to help. The Industries of the Future, by Alec Ross. Looking to buy someone a book for the holidays?

Average Email Campaign Stats of MailChimp Customers by Industry

Idaconcpts

5 Branded Content Campaigns You Need to Know

Convince & Convert

In January, I wrote about “ The 7 Worst Ad Campaigns of 2015 ” and received great feedback from the community. The Lego Movie is perhaps the best example of branded content I can think of—and as leader in the advertising industry, I’ve seen my fair share.

Three awesome social media campaigns by CVBs and hotels

SocialFish

CVBs provide information for visitors about the accommodations, attractions, restaurants, nightlife, and cultural events in their cities, and they also mobilize marketing campaigns and operate visitor centers in central downtown locations. Guest post for the SocialFish by Hannah Connor.

How to Know You’re Getting the Best CPC for Your Facebook Campaign

SocialTimes Facebook

One of the primary challenges content marketers face is making sure that they’re getting the best cost per click that they can for their Facebook campaigns. You wouldn’t want to spend your entire campaign budget at a CPC of $0.50 We all want more for less.

CPC 43

9 Things to Note Before Launching a Facebook Coupon Offers Campaign

SocialTimes Facebook

Facebook Offers campaigns are a great way of promoting your products and/or services. It has been proven that social media campaigns are 60 percent more effective than traditional advertising campaigns. One of the best ways of running promotions on social media is the use of coupon campaigns on the largest social media site, Facebook. Running coupon campaigns on Facebook can be very effective for most industries and has proven to yield results.

How to Run a Social Campaign that Doesn't Suck

Pixlee

If a business is willing to take a creative approach to building its image on social media by running successful social media marketing campaigns, it's likely to receive a return on its investment. Current industry and societal trends. campaign on LinkedIn.

How to Humanize a Sketchy Industry

Convince & Convert

Like video stores before Blockbuster, and ice cream parlors before Dairy Queen, Expert Bail wants to add consistency and efficiency to an industry besot by Mom & Pop players that often run the gamut from unprofessional to downright unsavory. Social media is about people, not logos.

Study 25

Bring Clarity to Your Marketing with the Campaign ID

Puzzle Marketer

It turns out to be fairly true due to the fact that many people don’t or don’t know how to set up their campaigns efficiently. This is especially true for complex industries where a product is sold through multiple third parties or for long purchase cycles with many prospect touch points. One idea is leveraging the power of the Campaign ID. By Campaign ID, I’m talking about the “Lead Source” or where the customer, account, or prospect came from.

Innovation And Talent In The Marketing Industry

Twist Image

As a service-based industry, moves like this were considered radical because the core revenue of the agency came from the ability to sell each team member as billable time, or to grab a percentage of the revenue generated on the media side of things. There is still not shortage of talent in the Marketing industry and it continues to innovate (sometime through its own doing and in other instances through the success of newly introduced channels and platforms). marketing industry.

28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)

Buffer Social

Our industry can be creative, groundbreaking and a lot of fun. If you’re in need of a marketing recharge, here are 28 amazing marketing campaigns and experiments—and the amazing people who dreamed them up. It’s easy to get tunnel vision as a marketer.

9 Essential Social Media Manager Skills and Qualities Found in Industry Leaders – Bonus Episode [SSM026]

Buffer Social

We are excited to share our fifth, very special bonus podcast episode with you on the 9 essential social media manager skills and qualities found in top industry leaders. Top 9 Social Media Manager Skills and Qualities Found in Some of the Industry’s Best Marketers.

How to Choose Which Online Tools to Use for Your Marketing Campaign

Simply Measured

There are literally hundreds, if not thousands, of online marketing tools available to help you plan, manage, execute, and measure the effectiveness of your digital marketing campaign. First up is the assessment phase, where you’ll determine your current marketing needs: What types of campaigns are you currently running? Different campaigns have different needs. Other types of campaigns, like SEO, may vary in their demands based on your team’s expertise.

PR and Inbound Marketing: 5 Ways to Integrate PR with Your Inbound Marketing Campaigns

Meltwater

Public relations and inbound marketing are two hot keywords in the marketing industry. But what… Read More.

Search Engine Optimization Firms Like RankPay Still Hurting SEO Industry

Bill Hartzer

It is the companies like Rankpay (detailed below) that are sending emails like the one below that is truly hurting the search engine optimization industry as a whole. Do you currently have an active SEO campaign.

What PR Pros Can Learn From Social Good Campaigns

Waxing UnLyrical

Social good continues to evolve as a layer of our industry and advance the potential of charitable causes around the globe. What social good campaigns have stuck out to you or would you add to this graphic? Harrison is also the founder of the global social good campaign, Tweet Drive.