Industry certification a must for social media career success

Sherrilynne Starkie

Industry programs fit the bill, too. As a recruiter, I look for certifications from those technology companies that drive the internet (think Google, Facebook, Twitter, LinkedIn, and Hootsuite). Social Media Training industry certification training

Best Linkedin Company Pages

SocialFish

Lots of good tips here for amping up your company page. Best LinkedIn Company Pages 2013 from LinkedIn. From the Trenches Industry Insider ————– ( photo credit ).

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Four Easy Ways To Improve Your LinkedIn Company Page

Webbiquity SMM

Not only can building a presence on the platform help to boost brand awareness, but it allows you to provide users with quality content, which in turn enhances your status as a trusted, go-to source in your industry. Avoid writing a 2,000 word essay about the history of your company.

Become an Advocate (Not Just a Leader) in Your Industry

SocialFish

To keep up with your ever-changing industry, you have to move beyond the traditional “business leader” position and adopt the role of “industry advocate.”. You’ll earn the respect and appreciation of others in your industry. What Is an Industry Advocate?

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. ” Just because your industry is boring and unsexy, it doesn't mean you also have to be boring! . Marketers working in any regulated industry.

How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

That’s why I strongly recommend starting your visual branding journey with some in-depth industry research. Look at other companies in your field that you aspire to rival, and think carefully about how they describe themselves, then relate that to the imagery they use.

When Service Design Meets the Connected Company

SocialFish

You know how I love anything by Dave Gray , author of the Connected Company. When service design meets the connected company from Dave Gray. Leap: Dave Gray Wants to Help You Connect with His New Book, The Connected Company. MUST WATCH] The Connected Company.

How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. ” Just because your industry is boring and unsexy, it doesn't mean you also have to be boring! . Marketers working in any regulated industry.

[Industry News] Avectra acquired by Abila (aka Sage)

SocialFish

Abila’s acquisition of Avectra supports this vision, and the combined company’s strengths will expedite the delivery of innovative software and services. Over time, the Avectra company logo and any references to Avectra as a company will be replaced by “Abila” and the Abila logo.

Incorporating Modern Competitive Intelligence Tactics for Pharmaceutical Companies

Digimind

The global pharmaceutical industry in itself is highly competitive, driven by a constant need to innovate and discover new drugs. Healthcare Competitive Intelligence social media intelligence Pharmacovigilance Pharmaceutical Industry PV Industry Report CI Health United States HealthTech

Careers in Insurance: A Guide to Working in The Industry

The Realtime Report

Careers in Insurance: A Guide to Working in The Industry. When you’re starting out, you should look for entry-level positions that will help you work toward your goals in the industry. Some companies do require that you have your license in order before they hire you.

How To Tell If An Industry Is Ready For Disruption

Socialmedia.biz

Industry Disruption is when a smaller company, with less market share and resources, is able to make a successful challenge against a larger, more established, company is a particular market or niche. Another major reason is consumers begin to lack trust in the leading company.

2012 Social Media Marketing Industry Report

Mindjumpers

The respondents were evenly distributed between B2B (51%) and B2c (49%) to know the opinion of people from both the industries. In addition, it also highlights how B2B companies differ from B2Ccompanies and whether the size of a business has any bearing on results.

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Positive Signs the M&E Industry Can Handle + Deliver Equality

The Realtime Report

Positive Signs the M&E Industry Can Handle + Deliver Equality. Have you ever wondered how the M&E industry, a business that had such a basic premise (entertain folks, give them a few minutes/hours of escape) has evolved into the point guard for change around the world?

Who sets the beat in the electronic music industry?

Audiense

The music industry generates an increasingly fruitful business, partly thanks to technology.

4 Reasons to Use Chatbots in the Pharmaceutical and Healthcare Industry

Digimind

With advancements in technology and the rise of artificial intelligence and conversational interfaces, consumers across industries are increasingly more likely to interact with a bot than ever before. The use of chatbots can fill this void and benefit the company and its customers.

How to Track Social Media ROI for the Financial Industry

agora pulse

For an insurance company for example, this can mean how many users are visiting the company website and engaging with its content, which ones are signing up and eventually how many contact an agent or purchase a product or service. First, figure out what your company’s goals are.

Command Attention by Telling Your Company’s Story

Waxing UnLyrical

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Every company, every organization, every person, needs to do a better job telling their story. and make the company itself the character. The company itself?

Is the Financial Services Industry Poised for Market Disruption?

SocialFish

If the financial services industry is to keep up, it needs to: embrace and acquiesce to the new customer mindset. Technology is enabling a greater awareness of how companies are servicing customer demands. Digital is Turning the Industry on its Head.

What “Industry Presence” is — and Why It Matters to Online Visibility

Webbiquity SMM

The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. being active in trade or industry organizations and associations.

Industry benchmarks to inform your social media presence

Sprout Social

You may have reports set up to measure your own key metrics, but in the course of trying to prove the value of social to your larger organization, you’ve likely run into questions about how you stack up to competitors or how your social presence “should” be going compared to your industry.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. ” Just because your industry is boring and unsexy, it doesn't mean you also have to be boring! . Marketers working in any regulated industry.

Selecting an SEO Company in 2019

The Realtime Report

Selecting an SEO Company in 2019. How to select a company for SEO services. There are five essential factors to consider when choosing an SEO company to work with in 2019. There are three important reports that a high-end SEO company should offer.

Performant Recovery Company Review – Should you Fear Them?

SocialFish

Debt recovery is the process of pursuing payments of debts that are owed by individuals to either health insurance companies, banks, credit card companies, or any other creditor. Performant Recovery is one of these companies. Is Performant Recovery a legit company?

5 stats for social media marketers in the software industry

Sprout Social

For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . What aspect of social results in the highest ROI for your company?

Is Your Event’s Success Tied to Your Industry’s Performance?

SocialFish

If you run a trade association event or series of events, there’s a good chance that a portion of your event success is dependent on the success of your industry. Markets churn and new companies come and go on a seemingly daily basis. Can early-stage companies find value at my event?

The Conscious Company Global Leaders Forum

Janet Fouts

I spent a few days last week at the new 1440 Multiversity , attending the Conscious Company Global Leaders Forum. Created by Conscious Company Media , the event showcased a variety of businesses, including organizations like; Oxfam , Combat Flip Flops , L.A

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5 Industries to Research for New Investment Opportunities

The Realtime Report

5 Industries to Research for New Investment Opportunities. Finding new investment opportunities for your portfolio means having your ear to the ground on new industries that are up and coming. Consider companies like ZIXI, GLUU, and PLUS as new players in the industry.

Industry Buzz: 4 reasons why rasa.io is the up and coming community platform

SocialFish

As the newest in the Aptify family of companies, rasa.io is a startup SaaS company headquartered in New Orleans. was designed by a company that has seen hundreds of associations through their digital growing pains over the last decade.

How to track social media ROI for the financial industry

agora pulse

For an insurance company for example, this can mean how many users are visiting the company website and engaging with its content, which ones are signing up and eventually how many contact an agent or purchase a product/service. Figure out what your company’s goals are.

How to Create a LinkedIn Company Page Step by Step

agora pulse

If you are wondering how to create a LinkedIn Company Page, this step-by-step guide will help you get set up and ready to go so you can start building your company presence. You will need access to company assets, such as a logo and other graphics. Step 4: Describe Your Company.

How T-Mobile Changed The Wireless Industry For The Better

The Realtime Report

How T-Mobile Changed The Wireless Industry For The Better By Jessica Oaks. For one, it introduced the entire “uncarrier” phenomenon – the same phenomenon that other companies have tried to emulate in a way to win back customers who have jumped ship.

How Fintech Companies Succeed at Twitter

Meltwater

The financial technology industry (fintech) is one of the most innovative and revolutionary business spaces. In the past few years, a small group of small startups have disrupted the massive,… Read More >>>. Social Media

Companies Embrace Social Media

Mindjumpers

According to the people behind the Bees Awards, the general trends to be observed among the entries is the fact that brands and companies are embracing the use of social media in their marketing approach.

Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. This also shows off your culture which helps with recruiting talent in the industry.

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How Gen Z is Changing Companies’ Marketing Plans

Meltwater

It seems like every day I read another article about how Millennials are killing another industry. But Millennials are in their late 20’s and early 30’s, and they are no… Read More >>>.

Benefits of Hiring a Game Development Company in India

Social Media Marketing

With a rich history and culture, you often hear about India’s prospering music and TV industry. However, another sector that’s thriving in the domestic market, but doesn’t seem to get as much recognition is the gaming industry of India. It estimated that in 2018, the mobile application industry in India generated revenue of $5.7bn. If you have specific ideas that need professional guidance and execution, then hiring a game development company in India would be your best bet.

The Most Engaging Industries on Facebook and What to Learn from Them

Mindjumpers

Tweet As consumers in social media, we rarely go look for information on company websites. Rather, we go to a brand’s Facebook page, since it’s much easier for us to communicate with companies where we are already spending so much of our time online.

3 Innovative Ways Healthcare B2B Companies Use Twitter in 2018

Meltwater

The B2B healthcare industry is going through a transformation in the way healthcare providers, insurers, and life science companies carry on their online communications.

Competitive Benchmarking Tactics for the Pharmaceutical Industry in the Age of Social Media? | Q&A with Yann Guilain, Digimind

Digimind

Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources.

Ugly Drinks’ Four Secrets to Disrupting a $392 Billion Industry

Buffer Social

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. Telling ‘every truth’ means that Ugly has to take a stand on topics outside of the drinks industry too.

[infographic] Industrialized vs Humanized Companies

Convince & Convert

These “Best Practices” were developed as we industrialized America and overlaid the same assembly line thinking to how we treat employees, customers and the community. “Life finds a way.”

What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

Even Twitter employees themselves took a muted tone when discussing the move; Sachin Agarwal, product manager for DMs, was paraphrased as saying the company’s private messaging “functioned best as a kind of backchannel for Twitter: a place to take discussion of tweets, or the people tweeting them, to a private place.”. Some analysts believe private messaging could soon overtake social in worldwide adoption, and major social media companies are taking this threat seriously.