Industry certification a must for social media career success

Sherrilynne Starkie

Industry programs fit the bill, too. As a recruiter, I look for certifications from those technology companies that drive the internet (think Google, Facebook, Twitter, LinkedIn, and Hootsuite). Social Media Training industry certification training

[infographic] Industrialized vs Humanized Companies

Convince & Convert

These “Best Practices” were developed as we industrialized America and overlaid the same assembly line thinking to how we treat employees, customers and the community. “Life finds a way.”

Four Easy Ways To Improve Your LinkedIn Company Page

Webbiquity SMM

Not only can building a presence on the platform help to boost brand awareness, but it allows you to provide users with quality content, which in turn enhances your status as a trusted, go-to source in your industry. Avoid writing a 2,000 word essay about the history of your company.

Best Linkedin Company Pages

SocialFish

Lots of good tips here for amping up your company page. Best LinkedIn Company Pages 2013 from LinkedIn. From the Trenches Industry Insider ————– ( photo credit ).

How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

That’s why I strongly recommend starting your visual branding journey with some in-depth industry research. Look at other companies in your field that you aspire to rival, and think carefully about how they describe themselves, then relate that to the imagery they use.

Become an Advocate (Not Just a Leader) in Your Industry

SocialFish

To keep up with your ever-changing industry, you have to move beyond the traditional “business leader” position and adopt the role of “industry advocate.”. You’ll earn the respect and appreciation of others in your industry. What Is an Industry Advocate?

[infographic] Industrialized vs Humanized Companies

Convince & Convert

“Life finds a way.” ” Jeff Goldblum’s character in Jurassic Park leveled this caution to the scientists resurrecting the dinosaurs about their inability to control organic evolution. That line struck me as I read Humanize: How People-Centric Organizations Succeed in a Social World by Jamie Notter and Maddie Grant. Their book explores how corporations and large organizations are trapped in antiquated management practices that are more than 100 years old.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. ” Just because your industry is boring and unsexy, it doesn't mean you also have to be boring! . Marketers working in any regulated industry.

When Service Design Meets the Connected Company

SocialFish

You know how I love anything by Dave Gray , author of the Connected Company. When service design meets the connected company from Dave Gray. Leap: Dave Gray Wants to Help You Connect with His New Book, The Connected Company. MUST WATCH] The Connected Company.

Is Your Event’s Success Tied to Your Industry’s Performance?

SocialFish

———— If you run a trade association event or series of events, there’s a good chance that a portion of your event success is dependent on the success of your industry. Markets churn and new companies come and go on a seemingly daily basis.

[Industry News] Avectra acquired by Abila (aka Sage)

SocialFish

Abila’s acquisition of Avectra supports this vision, and the combined company’s strengths will expedite the delivery of innovative software and services. Over time, the Avectra company logo and any references to Avectra as a company will be replaced by “Abila” and the Abila logo.

The Most Engaging Industries on Facebook and What to Learn from Them

Mindjumpers

Tweet As consumers in social media, we rarely go look for information on company websites. Rather, we go to a brand’s Facebook page, since it’s much easier for us to communicate with companies where we are already spending so much of our time online.

How Netflix’s social media strategy dominates the online streaming industry

Unmetric

The online streaming company has changed the way we watch movies and television shows and caused some big-name casualties along the way. The post How Netflix’s social media strategy dominates the online streaming industry appeared first on Unmetric Social Media Analytics Blog.

How to Track Social Media ROI for the Financial Industry

agora pulse

For an insurance company for example, this can mean how many users are visiting the company website and engaging with its content, which ones are signing up and eventually how many contact an agent or purchase a product or service. First, figure out what your company’s goals are.

2012 Social Media Marketing Industry Report

Mindjumpers

The respondents were evenly distributed between B2B (51%) and B2c (49%) to know the opinion of people from both the industries. In addition, it also highlights how B2B companies differ from B2Ccompanies and whether the size of a business has any bearing on results.

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6 Tips for Building a Successful LinkedIn Company Page

Oktopost

LinkedIn company pages are now used to define and drive branding. With all that in mind, it is imperative that companies understand and invest in building, polishing, and utilizing a successful LinkedIn company page. The Future of LinkedIn Company Pages.

Selecting an SEO Company in 2019

The Realtime Report

Selecting an SEO Company in 2019. How to select a company for SEO services. There are five essential factors to consider when choosing an SEO company to work with in 2019. There are three important reports that a high-end SEO company should offer.

Is Your Event’s Success Tied to Your Industry’s Performance?

SocialFish

If you run a trade association event or series of events, there’s a good chance that a portion of your event success is dependent on the success of your industry. Markets churn and new companies come and go on a seemingly daily basis. Can early-stage companies find value at my event?

Command Attention by Telling Your Company’s Story

Waxing UnLyrical

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Every company, every organization, every person, needs to do a better job telling their story. and make the company itself the character. The company itself?

Is the Financial Services Industry Poised for Market Disruption?

SocialFish

If the financial services industry is to keep up, it needs to: embrace and acquiesce to the new customer mindset. Technology is enabling a greater awareness of how companies are servicing customer demands. Digital is Turning the Industry on its Head.

How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. ” Just because your industry is boring and unsexy, it doesn't mean you also have to be boring! . Marketers working in any regulated industry.

What “Industry Presence” is — and Why It Matters to Online Visibility

Webbiquity SMM

The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. being active in trade or industry organizations and associations.

How to track social media ROI for the financial industry

agora pulse

For an insurance company for example, this can mean how many users are visiting the company website and engaging with its content, which ones are signing up and eventually how many contact an agent or purchase a product/service. Figure out what your company’s goals are.

5 Industries to Research for New Investment Opportunities

The Realtime Report

5 Industries to Research for New Investment Opportunities. Finding new investment opportunities for your portfolio means having your ear to the ground on new industries that are up and coming. Consider companies like ZIXI, GLUU, and PLUS as new players in the industry.

How to Create a LinkedIn Company Page Step by Step

agora pulse

If you are wondering how to create a LinkedIn Company Page, this step-by-step guide will help you get set up and ready to go so you can start building your company presence. You will need access to company assets, such as a logo and other graphics. Step 4: Describe Your Company.

Top Rated Energy-Saving Companies In U.S

Idaconcpts

Many energy-saving companies have been working hard to develop energy-saving solutions for households to reduce utility bills in the long run. Here’s a short list of top rated energy saving companies. The company is the division of Chevron Corporation. million with the company.

Energy 138

Ugly Drinks’ Four Secrets to Disrupting a $392 Billion Industry

Buffer Social

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. Telling ‘every truth’ means that Ugly has to take a stand on topics outside of the drinks industry too.

Importance of Social Media Training in Healthcare Industry

Social Media Marketing

It is also a vital communication tool in various industries including healthcare. Both individuals and businesses in healthcare industry use social media to stay connected, communicate and sometimes market their products and services.

Industry Buzz: 4 reasons why rasa.io is the up and coming community platform

SocialFish

As the newest in the Aptify family of companies, rasa.io is a startup SaaS company headquartered in New Orleans. was designed by a company that has seen hundreds of associations through their digital growing pains over the last decade.

The Conscious Company Global Leaders Forum

Janet Fouts

I spent a few days last week at the new 1440 Multiversity , attending the Conscious Company Global Leaders Forum. Created by Conscious Company Media , the event showcased a variety of businesses, including organizations like; Oxfam , Combat Flip Flops , L.A

Forums 141

How Brands in the Pharmaceutical Industry Stack Up

Unmetric

However, for some industries like Pharma, the number of regulations around publishing content makes maintaining a solid social media presence complex. We’ve tracked the trends in the pharma industry and best practices for social content publishers.

How T-Mobile Changed The Wireless Industry For The Better

The Realtime Report

How T-Mobile Changed The Wireless Industry For The Better By Jessica Oaks. For one, it introduced the entire “uncarrier” phenomenon – the same phenomenon that other companies have tried to emulate in a way to win back customers who have jumped ship.

Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. This also shows off your culture which helps with recruiting talent in the industry.

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How Fintech Companies Succeed at Twitter

Meltwater

The financial technology industry (fintech) is one of the most innovative and revolutionary business spaces. In the past few years, a small group of small startups have disrupted the massive,… Read More >>>. Social Media

Stay Informed, Stay Healthy: Here’s 7 Changes in Healthcare That Everyone in the Industry Should Know About

The Realtime Report

Stay Informed, Stay Healthy: Here’s 7 Changes in Healthcare That Everyone in the Industry Should Know About. The healthcare industry is one of the biggest employers in the United States. Do you work in the healthcare industry right now? Rise of For-Profit Companies.

Are industry vendors deserting ASAE’s annual meeting?

SocialFish

Does that seem like a lot less industry people (non-association execs) to you this year? Anecdotally, I know of a whole bunch of companies who are leaving the association market altogether.)

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. ” Just because your industry is boring and unsexy, it doesn't mean you also have to be boring! . Marketers working in any regulated industry.

Companies Embrace Social Media

Mindjumpers

According to the people behind the Bees Awards, the general trends to be observed among the entries is the fact that brands and companies are embracing the use of social media in their marketing approach.

How Gen Z is Changing Companies’ Marketing Plans

Meltwater

It seems like every day I read another article about how Millennials are killing another industry. But Millennials are in their late 20’s and early 30’s, and they are no… Read More >>>.

3 Innovative Ways Healthcare B2B Companies Use Twitter in 2018

Meltwater

The B2B healthcare industry is going through a transformation in the way healthcare providers, insurers, and life science companies carry on their online communications.