Kikolani

JUNE 14, 2013

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 5 Landing Page Lessons from Top PPC Advertisers To Help You Crush the Competition – To get the best results from your PPC campaigns, you need landing pages that can crush the competition. Featured Posts.

Marketing 127

Marketing FeedBlitz RSS SEO 127

Freelance Social Media

JULY 8, 2010

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Marketing Beyond Traditional Means by Justin on July 8, 2010 My post last week talked about Topeka Subways new Foursquare campaign. I sent an email to them inquiring about the new special and their reasoning for choosing this route.

Foursquare 187

Foursquare Marketing RSS WordPress 187

Kikolani

MARCH 22, 2013

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Need to re-launch your job search campaign? Using social media can be very rewarding: it can get you lots of traffic, it’s a great way to build a community of engaged users and it’s a great marketing tool.

Mashup 128

Mashup Resources Klout FeedBlitz 128

Techipedia: Tamar Weinberg

MARCH 27, 2012

A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Does caffeine fuel your business or community?

Social Media 186

Social Media Real Estate Survey Eventful 186

Sprout Social

APRIL 18, 2017

You still need to check in on messages and your community. If you know that you have four Tweets going out daily, then you can spend more time responding to questions and connecting with your community. You’ll worry less on if you posted today on Instagram and spend important time engaging with your community.

Social Media 103

Social Media Brands Startup RSS 103

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. While only 6% of marketing emails are responded to, SMS campaigns have seen as much as 45% response rates. Response : As previously mentioned, SMS campaigns have a very high response rate.

SMS 187

SMS Strategy Marketing Discount 187

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

Akamai Marketing

APRIL 4, 2011

What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What you give your community, otherwise, seriously, why should they care? 640 Million on Facebook. Million users on YouTube.

Lurker 203

Lurker Klout Policies Consultant 203

agora pulse

APRIL 1, 2020

“Above all else, we are a community.” ” Tech Ladies is a HUGE community of more than 50,000 people that features a supportive online community, job board, success stories, and advice for job seekers and job changers. Email campaigns. ” Tech Ladies. Membership is free. Google AdWords.

Social Media 129

Social Media Social Media Management How To Course 129

Freelance Social Media

MAY 26, 2009

Of the 929 survey respondents, nearly three-quarters (74.1%) of non-profits reported having a presence on Facebook, with an average community size of 5,391 members. YouTube (46.5%) and Twitter (43.2%) were cited as alternate social networking tools. Their efforts are for good causes which definitely fit well into the social realm of things.

Social Networking 225

Social Networking Organization Foursquare Survey 225

Convince & Convert

OCTOBER 17, 2011

Conversely, in the social media community, checking-in is a frequent behavior, and legions of blog posts are written about location-based services. What Facebook campaigns are they responding to? I don’t mean read your RSS feed or scour your Twitter stream. Is this disproportionate enthusiasm among the cognoscenti?

Social Media 150

Social Media Foursquare RSS Campaign 150

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

How do you know your campaign is ticking all the right boxes? The following article addresses the best practices for measuring and monitoring your marketing campaign in these three areas, and provides an easy to digest guide to some of the best tools for the job. Broad Social Media Monitoring. Like this post?

Strategy 213

Strategy Klout Marketing Overview 213

Techipedia: Tamar Weinberg

AUGUST 14, 2012

So in summary, the potential benefits of animation in digital marketing include: They can help get across complex (and often uninteresting messages) in a fun, engaging manner, especially when compared to relying solely on text to communicate the same message. They can help create a memorable brand identity. Like this post?

Airlines 210

Airlines Marketing Statistics comScore 210

Justin Levy

JANUARY 20, 2010

If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Well, that is exactly what Coca-Cola has done as part of their “Open Happiness&# global marketing campaign. Actually, some of the most expensive projects are the ones that are ridiculed by the community. High chance of going viral?

Flash Mob 246

Flash Mob RSS Feed Reader Creative Commons 246

Kikolani

DECEMBER 7, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. How to Track Offline Marketing Campaigns with Analytics – Easy ways to track your offline promotions online through Google Analytics and various other strategies. Check Out Google+ Communities.

Mashup 122

Mashup Resources Remix Google Reader 122

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise.

Tools 277

Tools Tips Marketing Social Media 277

Akamai Marketing

MARCH 23, 2011

But understanding how to begin your social media presence is the first phase, building community then analyzing and measure the community and Wikibrands includes those very important topics as well. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142

Review Company Klout Policies 142

ProBlogger

JULY 21, 2011

But then again, I never expected the little website I created to keep friends and family informed about Jerry’s progress to become the largest online community for canine amputees and their people either. And we were doing our best to monetize the site with your typical affiliate programs, text link ads and PPC campaigns.

Sites 42

Sites Communities Forums Handbook 42

Convince & Convert

FEBRUARY 22, 2013

The RSS feed is: [link]. Andy was the engineer behind the world’s most successful Twitter campaign , which was centered around the hashtag #WantAnR8. With a smart team running the campaigns and the trust of the company behind them, they’re able to achieve more than any brand who is micromanaging their social media outlets.

Brands 136

Brands Film Hashtag Campaign 136

Techipedia: Tamar Weinberg

MAY 1, 2012

Next time you do a campaign, also measure the end results and not only the clicks. If your conversion is low, test a campaign where you choose the max bid. You have to go in every day to start and stop your campaign. In most cases, a lower click trough rate with higher conversion is the best option for an advertiser.

Facebook 180

Facebook How To API Advertising 180

Convince & Convert

JULY 5, 2013

The RSS feed is: [link]. From the Monsanto blog to the America’s Farmers campaign, the social media team makes sure to address negativity while also creating positive content surrounding the brand. From Cision , a free online content marketing kit. Listen Now . Find us on iTunes: [link]. Tweetable Moments.

Social Media 141

Social Media Brands How To Case Study 141

Kikolani

JANUARY 19, 2015

As a disclaimer, I am an affiliate for some of the above mentioned tools since I have used them for my own social media marketing campaigns or for clients and therefore highly recommend them. MassPlanner is the only tool that I’ve found thus far that will allow you to schedule updates to Google+ Profiles and Communities.

Publishing 60

Publishing Social Media Tools HootSuite 60

Convince & Convert

JANUARY 24, 2014

The RSS feed is: [link]. The Weight Watchers site features a Community section with message boards for support, etc. Maybe this year we will see Super Bowl ads that are actually part of an integrated marketing campaign with a strong call-to-action. Listen Now. Click the play button to listen here: [link]. Tweetable Moments.

Brands 131

Brands Message Boards Training Exercises 131

Waxing UnLyrical

OCTOBER 24, 2010

Why: if you’re thinking of embarking on a color/cause campaign for your non-profit, this might be helpful as you do your initial research. Why: Joe explains why this campaign supporting the Alzheimer’s Association , though worthy, falls short of his mark. Color psychology and marketing , from precision intermedia.

Cause marketing 198

Cause marketing Postrank Tourism Flickr 198

Laurel Papworth

JANUARY 11, 2015

Create bitmarks & extensions for RSS, Do Share and Recipes for If This Then That. Course Online Communities social media Training campaign Facebook google plus online strategy Twitter workshop' Work around challenges of automating Google Plus. especially for non-Americans, those without an US phone).

Training 40

Training Course Social Media Class 40

Techipedia: Tamar Weinberg

AUGUST 31, 2011

What we noticed however was that fewer than 15% of registered users cared to setup a basic campaign and about 4% returned again after the first registration. Of those that setup their campaign, only 2 people actually emailed us to request pricing and possible upgrade. Mashable provided the best usage patterns over a week 1 period.

Press Release 142

Press Release Patterns Marketing Klout 142

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

This takes a lot of commitment, sheer volume of work and specialization, and many companies now outsource a lot of their online campaigns and PR to external agencies. Consistent branding allows you to achieve this and involves communicating at all times in line with your core brand proposition. Like this post?

Brands 185

Brands Software Guidelines Travel 185

Jason Yormark

AUGUST 30, 2009

I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. You can follow any responses to this entry through the RSS 2.0 Socialnomics will not necessarily teach you how to use tools, convey strategy, or equip you with resources to act on.

Review 209

Review Case Study Postrank Study 209

Techipedia: Tamar Weinberg

MARCH 20, 2012

Before you start paying for clicks, think it out fully and deeply for your business and make sure you can communicate all the pieces to the people running your advertising campaigns. Some advertising campaigns are meant to be flighted. Do you have multiple ways to engage and reengage your customers ? Do you have enough cash ?

Advertising 172

Advertising Questions CPA ROI 172

Kikolani

MAY 11, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 19 Ways to Build Relationships With Blog Comments – Business blogging strategy: use these blog comment tactics to build and cultivate better relationships with your business community. Blogging / Writing.

Mashup 113

Mashup Resources SEO RSS 113

Small Business Mavericks

FEBRUARY 4, 2011

But let’s qualify that: This assumes that you are running these campaigns. If you are not operating a pay-per-click marketing campaign, then that point obviously does not apply to you. If you are not operating a pay-per-click marketing campaign, then that point obviously does not apply to you. About Us What’s a Maverick?

Small Business 115

Small Business Press Release Case Study Adwords 115

Convince & Convert

NOVEMBER 15, 2013

The RSS feed is: [link]. For specific arms of the different types of campaigns, there are corresponding agencies who pick up the slack. TBWACHIATDAY handles the specific vehicle campaigns and consumer-facing social activity. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now.

Loyalty 138

Loyalty Nielsen Social Media Case Study 138

Kikolani

AUGUST 5, 2011

Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. I can’t tell you how lucky I feel having such a great community like the one here! Be sure to catch the weekly roundups by subscribing to Kikolani’s full feed via RSS or email. Scared Kitty.

Mashup 113

Mashup Resources Paper.li RSS 113

Techipedia: Tamar Weinberg

APRIL 24, 2012

Other firms tie a phone number to each keyword within the AdWords campaign. In the same way, a unique phone number can be tied to Microsoft adCenter ads, an email campaign, a specific email blast, a social media landing page, or even a print ad. Like this post?

Adwords 155

Adwords How To Module Aggregator 155

Waxing UnLyrical

NOVEMBER 3, 2010

.&# Olivier is not shy about expressing his point of view either, which often gives rise to posts as thought-provoking as they can be scathing, as when he took McDonald’s to task over their version of the results of a Foursquare campaign. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

Postrank 255

Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

OCTOBER 22, 2010

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplemented™&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&#

Postrank 151

Postrank Campaign Tourism Social Media 151

Sprout Social

DECEMBER 27, 2016

Extra Points: Check in on a marketing campaign. Collaborate with another department for future campaigns. Listen to your community. Review marketing campaign success. Automatically Post from RSS. Our Post via RSS feature is handy if you publish blog posts. Write and/or edit blog posts. Weekly Checklist.

Social Media 78

Social Media How To Hashtag Publishing 78