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Consumer Insights and Trends for Pharmaceutical Brands in Asia Pacific

Digimind

Similar to other industries, the pharmaceutical and healthcare sector is saturated with consumer insights and trends. In the age of social media, consumers often express their sentiments and concerns online, and openly discuss hotly debated topics at a given time.

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How Pharmaceutical Brands in APAC and the US are Building Their Brand Reputation on Social Media

Digimind

Social media has become the cornerstone of most brand development and customer engagement strategies. This is even more so as consumers become increasingly engaged with brands, from sharing feedback, to seeking customer support.

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Think Twice Before Using Tepezza:Hearing Loss Can Be Permanent

The Realtime Report

The pharmaceutical brand gave the impression that hearing loss in patients was usually reversible and mild. Tepezza infusions were initially considered a niche treatment modality in a rather limited market. Some critics said that the medicine was being marketed aggressively by covering all its potential risks.

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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. In other words, they’re an ideal market for a brand like Tylenol. The result?

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How Brands in the Pharmaceutical Industry Stack Up

Unmetric

Social media has been established as one of the key channels of the modern day marketing mix. In this piece, we specifically look at metrics, content, and campaigns of 15 brands. In this piece, we specifically look at metrics, content, and campaigns of 15 brands. Time Period - Jan 01 - Dec 31, 2016. Social Presence.

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Making A Career Change to Healthcare

The Realtime Report

There’s never been a better time to start a pharmaceutical business. Pharmaceutical distribution is essentially being the middle-man between drug manufacturers and retail. Perhaps you should create a brand and market your medicines using it. Promote Your Brand. Making A Career Change to Healthcare.

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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

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