Socialized

OCTOBER 1, 2009

What is a brand, and, as caretaker of your company’s brand, how does social media affect you? 2 : one having a well-known and usually highly regarded or marketable name. 2 : one having a well-known and usually highly regarded or marketable name. These definitions were fairly accurate until quite recently.

Social Media 145

Social Media Brands Radian6 Banking 145

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams.

Brands 236

Brands Handbook MySpace Construction 236

Mindjumpers

JANUARY 17, 2011

For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. What’s special about Monki is that they don’t do any traditional marketing – at all.

Fashion 265

Fashion Industry Social Media Vimeo 265

Bill Hartzer

JULY 15, 2010

As part of that, we are embracing brands that uphold these new ideals, brands that provide quality and value in their services and products, but are also environmentally friendly and socially responsible.&#. While the financial market collapsed, Orman’s stock rose as she convinced people what NOT to buy during the economic recession.

Buy 113

Buy Influencer Web 2.0 Survey 113

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

DECEMBER 6, 2010

Both are primarily focused on brand awareness, credibility building and image enhancement. Social media and PR can both be used to influence journalists and other influencers online. Share this on Technorati. Social media and PR would seem to be natural allies. And both rely on the ability to tell an interesting story.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

FEBRUARY 28, 2011

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Nystrom – Digital Marketing Manager – Social Media, Red Bull. • Debbie Weinstein – Senior Director, Global Media, Unilever. List of Corporate Social Strategists for 2011.

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

JUNE 15, 2010

At its core, social media marketing is still marketing: it requires a strategy, planning, objectives, measurement, and utilization of key messages. It’s a component (an increasingly essential one) of an overall marketing and PR plan. Mass (as in “mass marketing&# or “mass messaging&# ).

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

OCTOBER 13, 2010

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. It provides capabilities for capturing customer insights, response, brand management and social media outreach tracking. Social Mention. Nielsen BuzzMetrics.

SM2 202

SM2 Vocus Alterian Radian6 202

Techipedia: Tamar Weinberg

AUGUST 17, 2011

While many people seemed outraged at the changes (judging by comments left of the Netflix Facebook page), the Technorati article mentioned that no one actually showed up at Netflix headquarters to protest the change. To finish up, I’ll quote from a recent interview I gave where I expressed my opinion about influence. Like this post?

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Bill Hartzer

MAY 26, 2010

Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

Cymfony 152

Cymfony Social Media Tools SM2 152

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Webbiquity SMM

SEPTEMBER 21, 2010

These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. Bloggers and content marketers want traffic. Share this on Mixx.

Aggregator 187

Aggregator Paper.li B2B Content 187

Bill Hartzer

DECEMBER 3, 2010

PeopleBrowsr , the Social Search engine and analytics company, has launched ReSearch.ly , a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. This information is critical for brands who rely on the trust of their network when making connections.

Platform 104

Platform Sentiment Press Release Technorati 104

Techipedia: Tamar Weinberg

AUGUST 25, 2010

That’s why this is more of a message for large and not necessarily small brands. This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website. Do study your influencers Want to reach out to influencers ? Yeah, most of us do.

Social Media 272

Social Media Engagement Forums Policies 272

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? A free tool for finding the relative influence of any Twitter user. Create video emails? JustUnfollow. DialogFeed. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Mindjumpers

DECEMBER 3, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. Similar Posts: Five Digital Channels For Word of Mouth Marketing. Why do people share content?

Content 213

Content Social Bookmarking Press Release Research 213

The Marketing Blog

SEPTEMBER 28, 2009

You should definitely follow these guys, not because some of them qualify as so-called thought leaders, but since they’re early-starters , they might have a degree of influence on your mind with their observations. technorati , back-links etc.) and the Indians in Social Media are still very less.

Social Media 131

Social Media Web 2.0 Alltop Wiki 131

Techipedia: Tamar Weinberg

APRIL 20, 2010

People who use social media correctly tend to exhibit some of the more overt characteristics of people chemically influenced (and those who use social media badly exhibit either characteristics of teetotalers or people over-chemically influenced). Be genuine. I have much to accomplish and certainly wouldn’t want to be stoned. ;P

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Love, friendship, camaraderie, influence, credibility, trust, authenticity all add up to relationships. If we choose them well, our network of influencers expands our knowledge and our reach exponentially further and deeper simultaneously. Learn to explain your expertise easily to people who have influence. When Fewer Is More.

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Chris Bennett lays out the list of metrics he uses to analyze, track and “prove ROI’ from social media marketing.

ROI 193

ROI Social Media Vocus Metrics 193

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Now that the stay-at-home-moms (and dads) are finding their way to a five-figure Twitter follow count, they’re offering all types of services and branding themselves as all-round experts. Influencers accept that they have a position to hold and won’t abuse it for a quick buck.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

JULY 21, 2009

link] People are talking about your business, service or brand. Social media customer service is a form of marketing…marketing the company as a friendly, customer-obsessed organization. Reply Rocket Rachel September 21, 2009 at 11:39 am Social media marketing really provides your company with a face.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Because of the nature of the marketing tool, each industry differs to the point that people just aren’t sure. Is Social Media Worth it for You? They’re being disingenuous.

Social Media 164

Social Media Yahoo Discount Training 164

Social Media Network Marketing

JUNE 13, 2010

We understand that there's a high degree of correlation between good customer / stakeholder experiences and their willingness to associate with the same organization, brand, product and service. The various points of influence are: • Traditional/mainstream websites. Professional networks like LinkedIn. Microblogs e.g. .

Reputation 50

Reputation Xanga Microblogging Technorati 50

Diva Marketing Blog

MAY 19, 2009

Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 1-topic about social media marketing. Today's Diva Marketing Talks with Susan Getgood , Roadmaps (blog) and Getgood Strategic Marketing and Liz Gumbinner , Cool Mom Picks and Moms 101 about how to build successful and respectful blogger relationships programs.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Techipedia: Tamar Weinberg

MAY 12, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Why You Should Fix Your House Before Inviting People Over Why You Should Fix Your House Before Inviting People Over by Tamar Weinberg on May 12, 2010 Share This is a guest post by Hugo Guzman.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I spent a long time in a very large brand.

Communities 117

Communities Groups Groups Social Media 117

Myrland Marketing

OCTOBER 6, 2010

The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web. A digital analyst, sociologist, and futurist, Brian has influenced the effects of emerging media on the convergence of marketing, communications and publishing. 22) “The 5th P of the Marketing Mix should be PEOPLE!&#

Facebook 88

Facebook Social Media WordPress Syndication 88

Social Media Network Marketing

AUGUST 19, 2010

We need to understand that theres a high degree of correlation between good customer / stakeholder experiences and their willingness to associate with the same organization, brand, product and service. The various points of influence are: Traditional/mainstream websites. Unported License. Unported License. Blogs created and managed.

Reputation 87

Reputation Social Media Xanga Microblogging 87

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Laurel Papworth

NOVEMBER 7, 2009

Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign&#. To put in context Toyota Yaris $15,000 budgets to come up with a social media campaign, Peter Webster National Marketing Manager for Toyota in Australia in April 2009 had $80-85 spending power.

Campaign 92

Campaign Social Media Film Communities 92

Laurel Papworth

SEPTEMBER 16, 2010

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. . - Social Marketing vs Traditional Marketing Mix (17).

Communities 103

Communities Facebook Avatar Social Networking 103

Kikolani

NOVEMBER 7, 2011

Next, I went to my first session – the Technorati State of the Blogosphere keynote. If you are trying to get brand advertising/sponsors, remember that brands like people with influence on multiple platforms. Sure it was good data, but I could have read it on my own. Tidbits from Finding a Better Fit.

Hotels 153

Hotels iPad eBook Screencast 153

Techipedia: Tamar Weinberg

MARCH 4, 2010

Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. Roger Smith has really penetrated a heavily saturated market, and they’ve done so with grace. Pam says “I think their efforts are fantastically smart from a business perspective. izmantot soci?los

Hotels 245

Hotels Social Media Communities Discount 245

Buzz Marketing for Technology

JUNE 27, 2008

In fact, poorly designed elearning was an art form years before the first rapid elearning course came to market. The Branding Issue. A big issue with the presentation template is that they’re branded with logos or company brand elements. The logos and brand elements take up valuable screen real estate.

Template 280

Template Templates Course Real Estate 280