Diva Marketing Blog

DECEMBER 25, 2010

It's not all about the brand. From customer interactions to traditional research to digital platforms with funny names like blogs, Twitter, Facebook, Foursquare and Flickr. . The digital relationships that the people (not departments) who are the heart of your brand can set off a chain reaction. Fast forward 64 years.

Social Media 72

Social Media Brands Film Foursquare 72

Sprout Social

MARCH 13, 2017

By showcasing the popularity of your brand, products and services, you can make people more confident that you’re the right choice for them. There’s less outside influence on your decision. Influencer or celebrity endorsements. For local businesses that might mean Yelp, Google and FourSquare.

Conversation 110

Conversation How To Review Influencer 110

Twist Image

MAY 8, 2012

We post tweets on Twitter , we check-in on Foursquare , we publish pictures of our daily lives on Facebook, upload videos to YouTube , and much more. Klout scores are becoming a powerful tool for marketers to both identify and connect with evangelists as a form of influencer marketing. brand evangelist. foursquare.

GPS 97

GPS Klout Foursquare Mobile 97

Saying It Social

APRIL 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How To Leverage Your Social Networking Sites When Visiting Influence Centers & Referral Sources While this post is specific to my friends at Senior Helpers , the underlying principle is applicable for all businesses – so read on!

Social Networking 136

Social Networking Sites How To StumbleUpon 136

Mindjumpers

JULY 23, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « OliveWoo–The First Location-based Date Service Can an Unknown Brand Become Word of Mouth? Platforms such as Foursquare , Facebook , or Twitter could be applied creatively to setup various forms of competitions.

Hotels 196

Hotels Engagement Social Media Web 2.0 196

The Social Media Incubator

MAY 6, 2011

Starting with a seemingly innocent Tweet around 4PM EST and escalating through Sunday night and throughout the rest of the week, every news source on the planet has by now covered the influence that social media has had on this major news story. Have we seen the last of the “Automated Tweet”? Probably not.

Social Media 140

Social Media News Foursquare Small Business 140

Justin Levy

JULY 1, 2010

How consumers digest advertising and make buying decisions has forever been altered by the likes of Facebook, Twitter, Foursquare and LinkedIn. In many cases this is a customer’s first interaction with a brand; consciously or subconsciously. This is the true test of the brands health. Not literally, but figuratively.

Retail 191

Retail Fashion RSS Advertising 191

Webbiquity SMM

JUNE 20, 2011

I’ve always found Foursquare a bit creepy; turns out there’s actually an app named Creepy that aggregates “GPS coordinates for any user (of geolocation services like Foursquare, Twitter and Flickr), pointing out their most frequented hangouts on a map…Essentially, it’s a stalker’s dream app.&#

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Social Media ROI Social Networking Foursquare 205

Diva Marketing Blog

JUNE 20, 2011

I'm really a standard brand - like Campbell's tomato soup or Baker's chocolate. Katharine Hepburn You many not be an actor or a celebrity, however, how your peers, colleagues and employers perceive you is as critical to your career path as the carefully craft "brand" of Kate Hepburn or Lady Gaga. . My greatest strength is common sense.

Social Media 72

Social Media Brands Real Estate Insurance 72

Kikolani

FEBRUARY 25, 2013

Often this means creating a brand image as much as it means promoting the products themselves. If your product or brand does not offer a unique and specific benefit over the alternatives, there is no reason it should be priced the same or higher. Foursquare and Yelp have become widely used to find and review local businesses.

Small Business 167

Small Business SEO Price Mobile 167

Diva Marketing Blog

APRIL 3, 2013

Is it gaining a new audience or repositioning your brand with current customers? Selfless Content - Posts that take the needs of your community into consideration and are aligned with the values of your brand/company. Community Generosity - Identify your peers, influencers and greatest fans. What do you want to achieve?

Social Media 102

Social Media Curation Vimeo Skills 102

Direct Marketing Observations

DECEMBER 14, 2010

Sometimes knowingly, sometimes not, we’re giving up who we are to marketers and brands. or Foursquare ?Are In social networks and social media, every time we join a new shiny network, or register for something online, we give up a little piece of our privacy, like a sculptor chipping away at a piece of marble.

Social Media 166

Social Media Privacy Foursquare Policies 166

Stay N' Alive

APRIL 10, 2011

I don't see them checking into already social places like Foursquare or Facebook Places. I would ask nothing else from any other brand I like. It's simple, " How to Win Friends and Influence People " (also see Guy Kawasaki's " Enchantment "). I wish Google would try this - it's what I ask my clients and those I work with to do.

Google 111

Google Social Graph Facebook API 111

Diva Marketing Blog

DECEMBER 25, 2012

Pull off the pretty red bow and you'll find digital platforms with funny names like blogs, Twitter, Facebook, Foursquare, Google+, LinkedIn and Pinterest. It's a world where to succeed we have to go beyond a one-off sale to opportunities where three entities: company, employee and custome can create the brand experience.

Social Media 91

Social Media Film Foursquare Loyalty 91

Buzzlogix

MAY 15, 2017

Those networks and platforms include LinkedIn, Twitter, Facebook, Google+, Foursquare, and WordPress. You can also see how the public perceives your brand versus the competition. Overall, Klout is a great Twitter tool for measuring influence through engagement. TweetReach. Falcon Social .

Social Media 40

Social Media Tools Klout HootSuite 40

Razor Social

MARCH 30, 2016

Are you monitoring the trends related to conversations about your brand? Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. The sleeping influencer – There may be influencers who are not involved in the conversation but you want them to be!

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Attensity Crimson Hexagon Social Media Sentiment 77

Diva Marketing Blog

DECEMBER 22, 2013

Pull off the pretty red bow and you''ll find social networks with funny names like blogs, Twitter, Facebook, Foursquare, Google+, LinkedIn, Instagram and Pinterest. It''s a world where to succeed we have to go beyond a one-off sale to opportunities where three entities: company, employee and customer create the brand experience together.

Social Media 67

Social Media Airlines Film Foursquare 67

Laurel Papworth

AUGUST 5, 2012

Create a Timeline that is engaging and adds brand value. Pinterest, Facebook, Twitter, Google Plus, Foursquare, 2 hour, 1/2 day and full day classes. Overview of customers and companies on Facebook, plenty of case studies. Learn how to set up your Page correctly first time, including categories and Places. Coupons and Competitions.

Class 75

Class Facebook Course Foursquare 75

Laurel Papworth

JULY 2, 2013

Many organisations are fearful of criticism online: What happens when your Brand receives negative criticism in social media? Pinterest, Facebook, Twitter, Google Plus, Foursquare, 2 hour, 1/2 day and full day classes are available. Laptop hire costs are $50 a day. Lunch and light refreshments are included as part of the course.

Course 102

Course Social Media Press Release Class 102

Saying It Social

JUNE 3, 2010

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Saying It Social

MARCH 22, 2010

So have fun with your social media networking, keep it lighthearted and entertaining, and you will be able to expand your reach and influence. Maintaining integrity online is an important part of building a strong network. And 85 percent believe a company should not only be present, but also interact with its customers via social media.&#

Sites 132

Sites Activities Social Media StumbleUpon 132

Convince & Convert

NOVEMBER 1, 2011

Now your Google+, your Foursquare. There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. Brian: This has been another area of study actually going back to the 90s before there were influence scores. You know what I’m talking about.

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Klout Social Capital Influencer Social Graph 122

Diva Marketing Blog

DECEMBER 25, 2011

It's not all about the brand. From customer interactions to traditional research to digital platforms with funny names like blogs, Twitter, Facebook, Foursquare, Google+, LinkedIn and Flickr. . The digital relationships that the people (not departments) who are the heart of your brand can set off a chain reaction.

Social Media 72

Social Media Film Foursquare Flickr 72

Kikolani

JANUARY 26, 2010

Amongst the topics that came up was some common sense insight into the usage of geo-based social media sites like Britekite and Foursquare. Measuring Social Media Influence. The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. 2010 SEO Trends.

ROI 114

ROI Social Media SEO Tips 114

Jeff Esposito

AUGUST 18, 2010

Written on August 18, 2010 by Espo in Geotargeting As geolocation applications, like foursquare , Gowalla and SCVNGR , continue to gain integration with the general public and retailers, we are going to see a lot of cool things from companies benefiting retailers; however that is still a ways away. link] Social-Media.alltop [.]

Alltop 28

Alltop Foursquare Applications Retail 28

Almost Savvy

MARCH 25, 2010

Brand new laptops, mobile devices, and cameras of every variety. Throw Foursquare and Gowalla check-ins into the picture and the internet is little more than a stream of “I’m here,&# “Cool, now I’m over there,&# “Hey, did you hear that Bill will be there soon? Ready for Yet Another Social Platform?

Hotels 160

Hotels Conference Transportation Eventful 160

Koka Sexton

DECEMBER 20, 2009

Why Brands ABSOLUTELY DO Belong on Twitter From Mashable: Article discussing the benefits and value of brands using Twitter. How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

Why Brands ABSOLUTELY DO Belong on Twitter From Mashable: Article discussing the benefits and value of brands using Twitter. How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging.

List 96

List Social Media Case Study Wiki 96

Koka Sexton

NOVEMBER 14, 2008

I just published on Social Influence Marketing which might make interesting reading too (if I may add myself!)[link] Social Influence Marketing: Strategies & Tactics to Win Customers ¬ Lisa McNeill #273 March 13th, 2008 at 12:32 pm Wow. It certainly gives me a lot to read this weekend. Use get_bookmarks() instead.

List 85

List Social Media StumbleUpon Blogosphere 85

Webbiquity SMM

SEPTEMBER 12, 2011

Influence in social media: how to find the top bloggers by blur Group. This post outlines three key measures of social media influence and three key tools to help identify the most influential bloggers in any specific topic niche. 10 Steps to Finding the Influencers in Your Market by Junta42. ** 5 STARS. Social Media Tools.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

JULY 22, 2010

To improve performance, firms may benefit from looking at the medium through a broader lens, recognizing that expanding their influence by enabling customers to connect with one another may be as effective, if not more so, than interacting with them directly.

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

JULY 28, 2010

I know that there are some foursquare haters out there, but for me its about helping my favorite Chinese place out. I know that there are some foursquare haters out there, but for me its about helping my favorite Chinese place out. Think outside your brand or service; another example is Kodak. Which brands of paint are best?

Social Media 151

Social Media Strategy Consultant B2B 151

SocMed Sean

FEBRUARY 3, 2013

These should align with your overall company or brand marketing and customer service plan. Twitter 27) Twitter is not just about people eating oatmeal and sharing where they checked in on FourSquare. FourSquare 70) Please don’t publish every check-in to Twitter and Facebook. A set of tactics that can be measured.

Social Media 279

Social Media Klout YouTube Foursquare 279

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Social Media Marketing

JANUARY 2, 2010

Brands will also realize that they can't be all things to all people, and will focus on those influencers who are the best fit for them. Note I didn't say "those influencers with the most followers or the highest readership." Related: see Matt Singley's post on Why Foursquare is the next Social Network.

Social Media 167

Social Media Foursquare Trends Badge 167

Convince & Convert

APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Webbiquity SMM

MARCH 26, 2012

.” WPO is about increasing the number of those intersection points and having as many of them as possible within the marketer’s influence, if not actual control. David Erickson reports on recent research showing that “48% (of searchers) are likely to click if a brand shows up multiple times within a set of search results.”

Tips 183

Tips Reputation SEO B2B 183