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Gamification: Why Play?

Mindjumpers

The post contained an infographic that predicted the most popular online activity and trend of the future to be location-based services such as Foursquare and Facebook Places. Typically gamification applies to non-game applications and processes, in order to encourage people to adopt them, or to influence how they are used.

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Social Media Predictions for 2010

Social Media Marketing

Brands will also realize that they can't be all things to all people, and will focus on those influencers who are the best fit for them. Note I didn't say "those influencers with the most followers or the highest readership." Related: see Matt Singley's post on Why Foursquare is the next Social Network.

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What You Can Learn About Social Media Marketing from TLC

Techipedia: Tamar Weinberg

Around that time, though, I noticed that TLC was promoting Foursquare as Facebook within their TV programs. On multiple occasions, I noticed an overlay during their episodes that encouraged users to follow them on Foursquare with a link to a Facebook.com address. I posted to Flickr and tried my best to bring it to their attention.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Personal) Branding. Building a Brand/Brand Evangelism. Growing Your Business: 5 Tips from the Founder of Foursquare (Mashable): Dennis Crowley knows his stuff, and he’s given some good and creative tips to build visibility to his business. Hey, Foursquare was pretty small once! SEO: Strategy. Link Building.

Marketing 279
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How to Use Social Proof to Boost Conversions

Sprout Social

By showcasing the popularity of your brand, products and services, you can make people more confident that you’re the right choice for them. There’s less outside influence on your decision. Influencer or celebrity endorsements. For local businesses that might mean Yelp, Google and FourSquare.

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16 Tools Every Social Media Manager Should Use

Visually SM

Hootsuite takes it a step further and allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, Google+, Foursquare and many more networks. For example, Sprout gives you calculated engagement and influence scores, and if you’re using social media for customer support, it also measures your response time.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Like last year, if your article is highlighted in this comprehensive post, there’s a badge for you to proudly celebrate this achievement on your site. How Big Brands Can Start Testing Social Media (Conversation Agent): It’s really not that hard to get into social media marketing. It’s definitely a worthwhile read.

Marketing 265