yMarketingMatters

OCTOBER 4, 2013

Foursquare. Major updates have breathed new life into this social media channel, but there is still a debate whether Foursquare has a future or no t, which makes it a tricky platform to invest in. People use Foursquare to check into locations they’ve visited by using the app on their mobile phones.

Social Media 275

Social Media Foursquare Social Bookmarking LinkedIn 275

Freelance Social Media

JULY 8, 2010

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Marketing Beyond Traditional Means by Justin on July 8, 2010 My post last week talked about Topeka Subways new Foursquare campaign. However we were introduced to foursquare last month and it seemed very new and exciting. Thanks again.

Foursquare 187

Foursquare Marketing RSS WordPress 187

Jason Yormark

SEPTEMBER 7, 2010

I’ve been wanting to write more about these services, but not until I was able to really give them a good try and for the past few weeks, I’ve immersed myself into really 3 choices, Facebook Places , Foursquare and Whrrl. Checking in to similar types of establishments earns you points towards those societies making you more of an influencer.

Foursquare 240

Foursquare Technorati StumbleUpon Digg 240

Jeff Esposito

AUGUST 14, 2011

If you want to get a reaction from a public relations or social media pro, ask them about influence. Some will say influence is misconstrued as “ popular. Others believe that follower numbers measure influence. But is influence really measurable? influencers (full disclosure, I received an invite and accepted).

Influencer 48

Influencer Klout Foursquare Analysis 48

Waxing UnLyrical

NOVEMBER 21, 2011

Instead, this tweet made me reflect on what could have become of the business I co-founded, Traackr (an influencer discovery platform). The choice of words (“measuring online influence’” and metaphors (“social credit score’” inaccurately leads people to think that one’s score is a measure of one’s online worth.

Klout 207

Klout CPI Foursquare Influencer 207

Jason Yormark

SEPTEMBER 7, 2010

I’ve been wanting to write more about these services, but not until I was able to really give them a good try and for the past few weeks, I’ve immersed myself into really 3 choices, Facebook Places , Foursquare and Whrrl. Checking in to similar types of establishments earns you points towards those societies making you more of an influencer.

Foursquare 245

Foursquare iPhone RSS Social Networking 245

Small Business Mavericks

SEPTEMBER 5, 2012

Klout bills itself as a social media influence metric, but until now it was largely limited in how it measured influence. Recently – like, within the last month – they’ve expanded how to measure influence to include Wikipedia entries, LinkedIn titles, and +K. I wish Moments would go back further than 90 days.

Klout 101

Klout Wikipedia Tumblr Foursquare 101

Idaconcpts

JULY 10, 2012

So, given the growing importance of social media, it makes sense that companies are now measuring the relative importance, or influence, of the people using the networks. Klout and PeerIndex, the two major players in measuring social influence, have only been around for a few years but have already made a mark on digital engagement.

Klout 154

Klout Engagement Hotels Foursquare 154

Adam Cohen

JUNE 8, 2010

The technologies that are available influence traditional marketing tactics already. Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ). In some cases, they magnify each other.

Social Media 236

Social Media Paid Search comScore Posterous 236

Laurel Papworth

JUNE 16, 2010

Foursquare becomes Social Work and all the better for it. Daniel proposed that we set up Foursquare style badges to encourage staff to contribute and use the internet. Taking Badges Further: I use incentives to reward influencers in my online communities in three ways: Points for repetitive, ongoing and countable activity.

Badge 108

Badge Sharepoint Social Media Foursquare 108

Dave Fleet

MARCH 17, 2011

Decide on the topics you want to learn more about (for me: location-based marketing, influencer identification and marketing in streams – three key trends this year) and focus on them, both in the sessions and outside. Foursquare arguably did so a couple of years later. Don’t feel that you always have to be in sessions.

Content 323

Content Conference Flipboard Meeting 323

Waxing UnLyrical

JULY 15, 2011

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. but I had trouble with connectivity.

Vocus 198

Vocus Foursquare Campaign Influencer 198

Saying It Social

APRIL 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How To Leverage Your Social Networking Sites When Visiting Influence Centers & Referral Sources While this post is specific to my friends at Senior Helpers , the underlying principle is applicable for all businesses – so read on!

Social Networking 136

Social Networking Sites How To StumbleUpon 136

SocialFish

OCTOBER 1, 2010

All I know about online influence… (Mack Collier). What McDonald’s got wrong about Foursquare, Social Media strategy, measurement, and ethical reporting. The Learning Evangelist - new association blog by Kathi Edwards. Association Chat – new blog for #assnchat. The Art of Social. You have 160 characters. Make them count.

Analysis 165

Analysis Social CRM Construction Foursquare 165

Twist Image

MAY 8, 2012

We post tweets on Twitter , we check-in on Foursquare , we publish pictures of our daily lives on Facebook, upload videos to YouTube , and much more. Klout scores are becoming a powerful tool for marketers to both identify and connect with evangelists as a form of influencer marketing. foursquare. influencer marketing.

GPS 97

GPS Klout Foursquare Mobile 97

Social Media Marketing

APRIL 26, 2013

what is more, since it''s harder to tip the scales or influence the search engines during this manner, search engines square measure golf shot additional stock into social search. thanks to customized search results, location-based social media presences on websites like Yelp, Google Places, Foursquare, and Yahoo!

SEO 60

SEO Foursquare Yahoo Engineering 60

Social Media Marketing

APRIL 22, 2011

How to "win" at Empire Avenue According to the team at Empire Avenue, there are two ways to win: by being an Investor or by being an Influencer: While the world may be defined in these two separate buckets - creators and consumers - for most of us in the social space, it's not an either/or proposition; we're most likely creating and consuming.

Social Media 167

Social Media Klout Flickr Radian6 167

Sprout Social

MARCH 13, 2017

There’s less outside influence on your decision. Influencer or celebrity endorsements. For local businesses that might mean Yelp, Google and FourSquare. Endorsements from Celebrities & Influencers. Influencer marketing was huge in 2016 and is expected to continue on that same path in the future.

Conversation 111

Conversation How To Review Influencer 111

Webbiquity SMM

JUNE 20, 2011

I’ve always found Foursquare a bit creepy; turns out there’s actually an app named Creepy that aggregates “GPS coordinates for any user (of geolocation services like Foursquare, Twitter and Flickr), pointing out their most frequented hangouts on a map…Essentially, it’s a stalker’s dream app.&#

Social Media 205

Social Media ROI Social Networking Foursquare 205

Sprout Social

OCTOBER 29, 2020

That means you should focus on collecting reviews for Facebook, Yelp, Thumbtack, Foursquare, Angie’s List, etc. According to Moz, link signals such as linking domain authority and quantity are among the top factors that influence your ranking in local searches and snack pack results. Focus on local link building.

SEO 111

SEO Directory How To Review 111

The Social Media Incubator

MAY 6, 2011

Starting with a seemingly innocent Tweet around 4PM EST and escalating through Sunday night and throughout the rest of the week, every news source on the planet has by now covered the influence that social media has had on this major news story.

Social Media 140

Social Media News Foursquare Small Business 140

Mindjumpers

JULY 23, 2010

Platforms such as Foursquare , Facebook , or Twitter could be applied creatively to setup various forms of competitions. This is likely to affect how often your hotel provides updated online content, hence it affects how many potential guests you can influence with appealing offers and other marketing messages.

Hotels 196

Hotels Engagement Social Media Web 2.0 196

SocialFish

DECEMBER 3, 2010

The Problem with Influence (Danny Brown). KLM surprises travelers to see ‘how happiness spreads’ (About Foursquare). Unless you love this stuff like I do, in which case go for it… The Art of Social. Why We Still Need Real Social Media Strategists (Very Official Blog). How Not to Use Youtube (Occam’s Razr).

Postrank 168

Postrank Curation Foursquare Case Study 168

Stay N' Alive

APRIL 10, 2011

I don't see them checking into already social places like Foursquare or Facebook Places. It's simple, " How to Win Friends and Influence People " (also see Guy Kawasaki's " Enchantment "). Yet, despite the new management structure and bonus incentives, I don't see Larry and Sergey using Facebook more or Twitter more.

Google 111

Google Social Graph Facebook API 111

Convince & Convert

JUNE 20, 2011

Check out their Foursquare activities to see if you frequent the same places. Are they connected to marketing or industry influencers? If you so, reach out to them to get their perspective on the company. Assess their Twitter stream with any eye towards what kind of information they share, on both a professional and personal level.

Vimeo 154

Vimeo Klout Insurance Foursquare 154

Jeff Esposito

OCTOBER 19, 2012

The Amway Effect on Social Media Influencers – ahh a nice refreshing look at online influencers. The Future Of Location-Based Marketing Isn’t Foursquare – Location Based Marketing is going to be big one day, just not in the place you would think.

Foursquare 42

Foursquare Marketing Exercises Influencer 42

Direct Marketing Observations

DECEMBER 14, 2010

or Foursquare ?Are So let me ask you something. As we head into 2011, are you cool with giving up snippets of your personal data for the sake of playing Farmville? Or being part of Groupon ? Are you comfortable with that? Are you truly prepared for radical transparency? I’m not sure I am just yet.

Social Media 166

Social Media Privacy Foursquare Policies 166

Kikolani

FEBRUARY 25, 2013

Making yourself known online requires building relationships with influencers as well as keeping consumers engaged with online conversations and community building. Foursquare and Yelp have become widely used to find and review local businesses. This hasn’t been true for quite some time.

Small Business 167

Small Business SEO Price Mobile 167

Laurel Papworth

JULY 2, 2013

Pinterest, Facebook, Twitter, Google Plus, Foursquare, 2 hour, 1/2 day and full day classes are available. Laptop hire costs are $50 a day. Lunch and light refreshments are included as part of the course. Please contact my assistant, on pa@laurelpapworth.com for direct debit information, testimonials or other queries.

Course 102

Course Social Media Press Release Class 102

Razor Social

MARCH 30, 2016

Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. Your monitoring tool should help track a variety of things in this area: The partner influencer – You may actively work with influencers to promote your campaigns on a paid/unpaid capacity.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Buzzlogix

MAY 15, 2017

Those networks and platforms include LinkedIn, Twitter, Facebook, Google+, Foursquare, and WordPress. Overall, Klout is a great Twitter tool for measuring influence through engagement. It gives you information on how people feel about your brand and what influences them.

Social Media 40

Social Media Tools Klout HootSuite 40

Diva Marketing Blog

APRIL 3, 2013

Community Generosity - Identify your peers, influencers and greatest fans. Keep in mind that you do not and never will "own" any social network e.g., Facebook, Twitter, Pinterest, LinkedIn, FourSquare, g+, etc. If you're focused on innovation or a start-up it might mean you become active on the latest shiny toy.

Social Media 102

Social Media Curation Vimeo Skills 102

Laurel Papworth

AUGUST 5, 2012

Pinterest, Facebook, Twitter, Google Plus, Foursquare, 2 hour, 1/2 day and full day classes. Dates: Monday August 29th. Know a friend who might like the course? Please pass on! Please contact Cheryll at pa@laurelpapworth.com for direct debit information, or testimonials, more information etc. Other Training?

Class 75

Class Facebook Course Foursquare 75

Justin Levy

JULY 1, 2010

How consumers digest advertising and make buying decisions has forever been altered by the likes of Facebook, Twitter, Foursquare and LinkedIn. They will influence the buying decision more than any form of traditional media. Marketing has changed dramatically since the adoption of social media. Let’s use the iPod as an example.

Retail 191

Retail Fashion RSS Advertising 191

Laurel Papworth

NOVEMBER 3, 2014

Pinterest, Facebook, Twitter, Google Plus, Foursquare, 2 hour, 1/2 day and full day classes are available. Laptop hire costs are $50 a day. Lunch and light refreshments are included as part of the course. Please contact my assistant, on pa@laurelpapworth.com for direct debit information, testimonials or other queries.

Social Media 69

Social Media Press Release Class Course 69

Diva Marketing Blog

DECEMBER 25, 2012

Pull off the pretty red bow and you'll find digital platforms with funny names like blogs, Twitter, Facebook, Foursquare, Google+, LinkedIn and Pinterest. Imagine a digital destination where you can include your review of the product, service or customer care that influences your or your friends' buying decisions.

Social Media 91

Social Media Film Foursquare Loyalty 91

Kikolani

APRIL 16, 2010

How Foursquare drives business. Popularity vs. influence in social media. Start an online business to expand during hard times. 10 steps to turn your passion into business. Blogging for small business – what should we write about? Are you retaining customers ? Design / Inspiration. The gradual dissapearance of flash websites.

Mashup 107

Mashup Resources WordPress Affiliate marketing 107