Social Media Marketing

JANUARY 2, 2010

Brands will also realize that they can't be all things to all people, and will focus on those influencers who are the best fit for them. Note I didn't say "those influencers with the most followers or the highest readership." Related: see Matt Singley's post on Why Foursquare is the next Social Network.

Social Media 167

Social Media Foursquare Trends Badge 167

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

The three hostages are fortunately safe, and business resumed as usual for Discovery Communications staffers. Around that time, though, I noticed that TLC was promoting Foursquare as Facebook within their TV programs. I posted to Flickr and tried my best to bring it to their attention. I’m not saying you should never automate.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Justin Levy

JULY 1, 2010

How consumers digest advertising and make buying decisions has forever been altered by the likes of Facebook, Twitter, Foursquare and LinkedIn. In many cases this is a customer’s first interaction with a brand; consciously or subconsciously. This is the true test of the brands health. Not literally, but figuratively.

Retail 191

Retail Fashion RSS Advertising 191

Diva Marketing Blog

APRIL 3, 2013

Is it gaining a new audience or repositioning your brand with current customers? Selfless Content - Posts that take the needs of your community into consideration and are aligned with the values of your brand/company. Community Generosity - Identify your peers, influencers and greatest fans. What is success to you?

Social Media 102

Social Media Curation Vimeo Skills 102

Kikolani

FEBRUARY 25, 2013

Often this means creating a brand image as much as it means promoting the products themselves. If your product or brand does not offer a unique and specific benefit over the alternatives, there is no reason it should be priced the same or higher. Foursquare and Yelp have become widely used to find and review local businesses.

Small Business 167

Small Business SEO Price Mobile 167

Sprout Social

MARCH 13, 2017

By showcasing the popularity of your brand, products and services, you can make people more confident that you’re the right choice for them. There’s less outside influence on your decision. Influencer or celebrity endorsements. For local businesses that might mean Yelp, Google and FourSquare.

Conversation 109

Conversation How To Review Influencer 109

Laurel Papworth

AUGUST 5, 2012

Create a Timeline that is engaging and adds brand value. All your questions will be answered as your facilitator has been managing Facebook Pages with 1 million plus fans for several years and growing online communities in general for 20 years. Overview of customers and companies on Facebook, plenty of case studies. Please pass on!

Class 75

Class Facebook Course Foursquare 75

Laurel Papworth

JULY 2, 2013

Laurel manages massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989. Laptop hire costs are $50 a day.

Course 102

Course Social Media Press Release Class 102

ProBlogger

JULY 22, 2014

s content about your brand, especially a link, they are sending a social signal and the more social signals means you have better chances to rank high on search engine result pages. You should increase +1s to your brand/your authorship profile. The king of social networking sites, Facebook has an active community of over 900 million.

Engineering 55

Engineering Social Media Foursquare StumbleUpon 55

Techipedia: Tamar Weinberg

MAY 28, 2010

Blogging helps you build community (especially via comments), establish thought leadership, bring links to your website (both internally, perhaps to products or to other articles on your blog, and externally, when people like what you say and opt to link to you), and get you some nice traffic. Give to your community. Customer Service.

Social Media 278

Social Media Strategy Yahoo Communities 278

Visually SM

OCTOBER 20, 2014

Hootsuite takes it a step further and allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, Google+, Foursquare and many more networks. For example, Sprout gives you calculated engagement and influence scores, and if you’re using social media for customer support, it also measures your response time.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s really not that hard!

Marketing 265

Marketing SEO Journal Engineering 265

Diva Marketing Blog

JUNE 20, 2011

I'm really a standard brand - like Campbell's tomato soup or Baker's chocolate. Katharine Hepburn You many not be an actor or a celebrity, however, how your peers, colleagues and employers perceive you is as critical to your career path as the carefully craft "brand" of Kate Hepburn or Lady Gaga. . My greatest strength is common sense.

Social Media 72

Social Media Brands Real Estate Insurance 72

Saying It Social

JUNE 3, 2010

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Waxing UnLyrical

APRIL 2, 2016

Brands know that these channels need to be a part of our communication spectrum. So if the company can create brand experiences for customers and merchants that speak to how unique and valuable its card membership is , it’s more than halfway there. And that was just the first step in the process! ” Etc.

Strategy 100

Strategy Case Study Collaboration Communities 100

Buzzlogix

MAY 15, 2017

Those networks and platforms include LinkedIn, Twitter, Facebook, Google+, Foursquare, and WordPress. You can also see how the public perceives your brand versus the competition. Overall, Klout is a great Twitter tool for measuring influence through engagement. TweetReach. You can get started by signing up for the free version.

Social Media 40

Social Media Tools Klout HootSuite 40

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Part 2 hasn’t been posted as of the compilation of this report, but you should know that SEO is about a strong brand, that you must perform research, real value produces great results, and you must understand where to circulate the message to get the best results. To get good links, you don’t have to build brand new content.

Marketing 264

Marketing SEO Case Study Small Business 264

Kikolani

OCTOBER 22, 2010

3 reasons to dig deeper in social listening – uncover content ideas, locate communities, and identify advocates. Why brands cannot ignore social media mavens – almost an infographic like post on the profile of social media mavens and why they are so influential. So you think you want to hire a social media manager ?

Mashup 139

Mashup Resources Picasa SEO 139

Kikolani

SEPTEMBER 10, 2010

60 proven ways to increase your online marketing influence – great advice to strengthen your reputation. A look at the brand domination and importance of good online reputation and social media. How to piss off an online community – examples from the latest changes to Digg, Facebook, Sphinn, and Twitter. Influencers.

Mashup 116

Mashup Resources WordPress Press Release 116

Koka Sexton

DECEMBER 20, 2009

Why Brands ABSOLUTELY DO Belong on Twitter From Mashable: Article discussing the benefits and value of brands using Twitter. How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging. Here’s the Top 10 reasons why.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

Why Brands ABSOLUTELY DO Belong on Twitter From Mashable: Article discussing the benefits and value of brands using Twitter. How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging. Here’s the Top 10 reasons why.

List 96

List Social Media Case Study Wiki 96

Convince & Convert

NOVEMBER 1, 2011

Now your Google+, your Foursquare. That fosters community. There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. Brian: This has been another area of study actually going back to the 90s before there were influence scores.

Klout 122

Klout Social Capital Influencer Social Graph 122

Kikolani

JANUARY 26, 2010

Amongst the topics that came up was some common sense insight into the usage of geo-based social media sites like Britekite and Foursquare. Measuring Social Media Influence. The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. 2010 SEO Trends.

ROI 114

ROI Social Media SEO Tips 114

Almost Savvy

MARCH 25, 2010

Brand new laptops, mobile devices, and cameras of every variety. Throw Foursquare and Gowalla check-ins into the picture and the internet is little more than a stream of “I’m here,&# “Cool, now I’m over there,&# “Hey, did you hear that Bill will be there soon? Ready for Yet Another Social Platform?

Hotels 160

Hotels Conference Transportation Eventful 160

Kikolani

NOVEMBER 29, 2010

I have included many well known female influences as well as some that are just starting out but have a very promising future in the blogging world that I have come across online, found in other lists, connected with in forums like the Third Tribe and the BlogcastFM Green Room , or met at events such as Blog World Expo and Social Media AZ.

Blogger 168

Blogger SEO Consultant WordPress 168

Koka Sexton

NOVEMBER 14, 2008

Using MyBlogLog To Expand Your Community Quality vs. Quantity in Social Networking Why I Twitter (And Why You Should Too) The 4 Elements of Getting Videos to go Viral Using Social Media to Meet People How to Run a Successful Competition on Your Blog Defenition of Viral Marketing and Success Stories. Use get_bookmarks() instead.

List 85

List Social Media StumbleUpon Blogosphere 85

Webbiquity SMM

SEPTEMBER 12, 2011

Influence in social media: how to find the top bloggers by blur Group. This post outlines three key measures of social media influence and three key tools to help identify the most influential bloggers in any specific topic niche. 10 Steps to Finding the Influencers in Your Market by Junta42. ** 5 STARS. Social Media Tools.

Social Media 261

Social Media Trendrr SM2 Alterian 261

Convince & Convert

JULY 22, 2010

To improve performance, firms may benefit from looking at the medium through a broader lens, recognizing that expanding their influence by enabling customers to connect with one another may be as effective, if not more so, than interacting with them directly.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

JULY 28, 2010

I know that there are some foursquare haters out there, but for me its about helping my favorite Chinese place out. I know that there are some foursquare haters out there, but for me its about helping my favorite Chinese place out. Think outside your brand or service; another example is Kodak. Which brands of paint are best?

Social Media 150

Social Media Strategy Consultant B2B 150

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. Do consumers actually listen to brands? Do brands actually listen to consumers? Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. Business 2 Community ). VentureBeat ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Webbiquity SMM

AUGUST 28, 2012

Five Types of Social Media Influencers by Intelegia. Raymond Morin presents both Klout’s 12-type matrix of social influencer types as well as Lisa Barone’s simpler model of five types, including the networker (“one who has the biggest contact list and found on all platforms. Quantify the biggest brand topics.

Social Media 208

Social Media Tips Tumblr Wikipedia 208

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. In other cases, they are the new influencers, bloggers and taste-makers. Couponing on Facebook, “make us a haiku and win&# contests, and most branded iPhone apps fall into this category.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

AUGUST 4, 2010

Do you know why you don’t get angry when customers call customer service and say all kinds of crazy, depressing stuff about your brand? But at least those customers care enough about the category and brands within it to state their preference. Because you’re not on the other end of the phone.

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

SEPTEMBER 21, 2010

Find a tweet your competitor sent, and see how many times it was retweeted, by whom, which among them are influencers, etc. My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people. I’ve tried Foursquare , too.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

AUGUST 5, 2013

While 86% of marketing professionals have “liked” at least one brand on Facebook, just 58% of consumers have done so. And the gap is even more dramatic on Twitter, where 61% of marketers but just 12% of consumers follow at least one brand. (A pause here while you absorb the shock of that statement). Thought Reach ).

Statistics 217

Statistics Social Media B2B SEO 217

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 148

Social Media Strategy Energy Consultant 148