Proactive Report

MAY 24, 2012

In the last post 10 Tips to Increase Earned Media the first tip was to find and partner with brand ambassadors. What exactly is a brand ambassador? You need to find people or groups who already love and support your brand and would be delighted to forward your message. Do they really love your brand?

Brands 101

Brands Klout StumbleUpon Digg 101

SocMed Sean

APRIL 1, 2012

Believe it or not, online social networking didn’t start with Facebook, Twitter and YouTube. IMHO, they should be able to give you insight on the way your competitors are using the major social networks like Facebook, Twitter, LinkedIn and YouTube. Every social network is not right for every industry.

Questions 280

Questions Social Media Pharmaceuticals Social Networking 280

Harp Interactive

SEPTEMBER 13, 2010

When you search-optimize and add relevant social media platforms like YouTube, Facebook, Twitter and LinkedIn (etc) to your media mix the result is far greater than if you had used them as un-optimized channels, independently at different times! If you have an established brand then the brand name should be in the URL .

SEO 313

SEO Social Media URL Engineering 313

Saying It Social

APRIL 6, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers&# to your Facebook Page, via text message! Have a local radio spot? Have a local radio spot?

SMS 192

SMS Facebook URL StumbleUpon 192

Saying It Social

JULY 30, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Subscribe to Facebook Business/Fan Page Posts in Your Favorite Feed Reader Hint: You can also use these tactics to get the RSS Feed URL of your page if you wish to import your Facebook Page’s feed on your blog or other sites!

Feed Reader 128

Feed Reader scribd How To Facebook 128

Bill Hartzer

OCTOBER 12, 2009

MH Group Communications and Forum Strategies & Communications have released a new study called “Luxury Auto Brands and their Presence in Social Media&# that is a comprehensive analysis of luxury auto brands and their presence within social networks.

Social Media 103

Social Media Brands Digg Forums 103

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!

Social Media 227

Social Media Microblogging StumbleUpon Digg 227

Buzz Marketing for Technology

JANUARY 7, 2010

This gave birth to a whole industry centered on optimizing search results for a given term. Personal branding expert Dan Schawbel suggests that your profiles should be rich in keywords that anyone would be searching for. For a good example check out these searches for the terms Facebook Marketing and Social Media. Tweet This!

B2B 277

B2B LinkedIn Marketing StumbleUpon 277

Saying It Social

JUNE 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Custom URL for Your Facebook Business/Fan Page I often get the question, “AK, I thought I created a username/custom URL for my business page but when I type in the address it takes me to my personal profile… what happened?&#

URL 182

URL Facebook How To StumbleUpon 182

Webbiquity SMM

DECEMBER 6, 2010

Both are primarily focused on brand awareness, credibility building and image enhancement. Both require relationships with influential people in one’s industry to be effective. Share this on Facebook. Social media and PR would seem to be natural allies. Both are critical tools for dealing with bad news or crisis situations.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Saying It Social

JUNE 3, 2010

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Mindjumpers

JULY 15, 2010

Simple but effective use of social media The first Old Spice videos provoked a lot of comments on various social sites like Facebook, Twitter, Reddit and so on. Of course the Old Spice guy also has a Twitter profile and Facebook Page. It’s a simple idea, but is creating a lot of buzz and PR.

Campaign 206

Campaign Social Media Reddit Disqus 206

Buzz Marketing for Technology

MAY 4, 2010

What’s really interesting about this is idea is – could it save the Page Advertising business and Magazine industry which has been in a long steady decline? Share this on Facebook. Related posts: Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Answer – Yes I think it could!

iPad 174

iPad Advertising StumbleUpon Digg 174

Webbiquity SMM

MAY 24, 2010

On the consumer side, the largest cohort of Facebook’s user base is the 35-54 age group, and the fastest growing is the 55+ cohort. On the producer side, the most important attributes are interpersonal skills and industry knowledge. This fear is most common in the medical, financial services, and other regulated industries.

Social Media 220

Social Media Marketing Cost Guidelines 220

Saying It Social

JULY 13, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How To Promote You Facebook Page URL on Your Personal Profile Facebook doesn’t make this easy. Now, Facebook says, “No more profile boxes for you!&# Come on Facebook make up your mind already! Now you are set.

URL 120

URL Badge Facebook How To 120

Webbiquity SMM

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit. Share this on Facebook.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Saying It Social

FEBRUARY 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Are You Seeing ALL of Your Facebook Friends’, Groups’ and Pages’ Statuses on Your Updated Facebook Home Page? Are You Seeing ALL of Your Facebook Friends', Groups' and Pages … [.] Are You Sure?

Groups 128

Groups Groups Facebook StumbleUpon 128

Saying It Social

MAY 7, 2010

Saying It Social said: The Guide to Getting Started Using Facebook for Business is here! Comment by akstout18 | May 14, 2010 | Reply The link to my business page [link] does not for the people who have not logged in the facebook. Stout and AK Stout, Saying It Social. link] Part 2 with advanced tips is a work in progress… [.]

scribd 144

scribd Facebook Widget StumbleUpon 144

Webbiquity SMM

SEPTEMBER 21, 2010

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. The site also makes it easy to promote your newspaper through Twitter and Facebook. Share this on Facebook. “Traditional&# media is struggling. is free but doesn’t offer any filtering options for results.

Aggregator 187

Aggregator Paper.li B2B Content 187

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Idaconcpts

JANUARY 12, 2011

Within the auto industry, there are three leaders who have made a mark for themselves amongst social media experts, both for viral ingenuity and panache. From fantastic to frank, funny to phantasmagoric, it seems that auto industry experts know what their fans like to see: muscle, speed, and testosterone-infused brand fighting.

Examples 132

Examples Video Technorati StumbleUpon 132

Saying It Social

JUNE 3, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Set Your Facebook Privacy Settings If You Don’t Want Your Personal Profile Searchable Why would you want to do this? How to Set Your Facebook Privacy Settings If You Don’t Want Your Personal Profile Searchable &… [.]

Privacy 121

Privacy Facebook How To StumbleUpon 121

Webbiquity SMM

FEBRUARY 28, 2011

Share this on Facebook. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

List 155

List Twitter Brands Microsoft 155

Saying It Social

FEBRUARY 4, 2010

link] FriendFeed [link] LinkedIn [link] MySpace [link] Twitter [link] Digg [link] Seesmic [link] Stumbleupon [link] Ning – Create Your Own Social Network [link] Squidoo [link] Social Tools & Apps Hootsuite – Our Fav!! Buzz Index – Today?s link] Hootsuite [link] Twitterfall – a way of viewing the latest ?tweets?

List 149

List Social Media Tips TweetBeep 149

Techipedia: Tamar Weinberg

MAY 18, 2010

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Social media gives businesses on small budgets the ability to find out what people are saying about them (and others) in their industry, without paying large sums on market research.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Webbiquity SMM

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Influence: a.k.a.

SM2 187

SM2 Alterian Vocus Social Media 187

Saying It Social

APRIL 23, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Why Social Media Marketing For Small Business Is Important “Social Media Marketing” – this is a HUGE buzzword in our industry right now. Please connect with me on Facebook & Twitter as well! link] & http:/twitter.com/sayingitsocial.

Small Business 119

Small Business Social Media StumbleUpon Digg 119

Saying It Social

MARCH 16, 2010

Before you re-post or share an article, especially one that talks about YOUR business’ industry, do yourself and your business a favor and please READ THE ENTIRE ARTICLE before you post. Here’s why you must. A short, to the point, post today, folks. A WORD OF CAUTION! I'm guessing for most of you the answer is both.

StumbleUpon 100

StumbleUpon Digg Reddit Loyalty 100

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc.,

SM2 202

SM2 Vocus Alterian Radian6 202

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Because of the nature of the marketing tool, each industry differs to the point that people just aren’t sure. Every industry can benefit from social media. To determine returns, we’re forced to think in industries. High Return Industries These industries tend to see high returns in social media marketing, quickly.

Social Media 164

Social Media Yahoo Discount Training 164

Firebelly

JULY 1, 2010

.   This hasn’t gone unnoticed by thestruggling television industry. Almost every TV show now has a Facebook fan page builtaround it. Over the past several years, almost every major TV networkhas developed an online presence. Many of them offer streaming videos and oftenfull-length episodes on their websites.

MySpace 140

MySpace Paid Search SMS Syndication 140

Saying It Social

APRIL 8, 2010

When someone becomes a fan or a follower of your business on these sites, they are volunteering to have Senior Helpers constantly give them updates and relevant industry information. One of the biggest benefits to a strong social media presence is its relationship building abilities. I'm guessing for most of you the answer is both.

Social Networking 136

Social Networking Sites How To StumbleUpon 136

Twist Image

JANUARY 8, 2011

Answers can be voted up and down (ala Digg ) and you have the ability to follow the individuals and topics that are of interest to you. I still get the old, "Twitter just sounds stupid to me," or "why would anybody want to post all of their personal information on Facebook ?" It's called Quora. albert sheu.

Questions 111

Questions Foursquare Digg Journal 111

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Create video emails? twebevent.

Tools 206

Tools Social Media Lithium Sysomos 206

Firebelly

FEBRUARY 24, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Facebook Stories From This Week You Need To Read | Main | Firebelly Work: J.C. The insurance industry has the most Twitter accounts (13). The insurance industry has the most Twitter accounts (13). This represents a six percent increase over the 2008 study.

Social Media 165

Social Media Twitter Paid Search Study 165

Saying It Social

MARCH 18, 2010

Share this: StumbleUpon Digg Reddit Possibly related posts: (automatically generated) When I click an Icon on my desktop I always want to open a window. Make sure you measure how many friends/fans/followers/subscribers, etc. Happy networking! How do … Q/A Friday: How do I customize my email signature? .&# if yes, please explain.

Social Networking 186

Social Networking How To StumbleUpon Digg 186

Firebelly

FEBRUARY 10, 2010

Attendees will gain first-hand experience using new media tools and social media applications, tools, and services from some if the top experts in the industry. The Social Media Optimization Summits are different than many other conferences in the fact that they are "hands on." Video URL: [link] ] This is sure to be a valuable experience.

Social Media 100

Social Media Paid Search SMS Syndication 100