Twist Image

FEBRUARY 21, 2012

Marketers don't control their brand. If "markets are conversations," as The Cluetrain Manifesto says, then we can't be so presumptuous as to assume that the marketers can both control or lead the conversation, can we? The brands now control the brand message? The brands control the brand. Not exactly.

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Crowdsourcing Brands Publishing Mobile 100

Pixlee

FEBRUARY 4, 2018

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a purchase based on the word of mouth marketing from their peers. Goorin Bros. Goorin Bros. Goorin Bros.

UGC 65

UGC Brands Content Crowdsourcing 65

Mindjumpers

JUNE 5, 2012

Today, we see an increasing number of brands jumping on board to create visual engagement with their fans by showcasing their products, services and events through mobile photo sharing on Instagram. The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Sprout Social

JULY 21, 2022

For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. By creating informative and engaging content, brands can cultivate relationships with customers and followers that lead to conversions. Directly connect with others.

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Types Social Media Microblogging Overview 145

Sprout Social

NOVEMBER 27, 2023

Having hosted over 30 exclusive events, featuring keynote speakers from leading brands and numerous peer discussions, the community provides tangible value to members across 69 countries. Read on to learn how members have found value in the platform and lessons we’ve learned so far for building a successful brand community.

Communities 84

Communities Community building Industry Crowdsourcing 84

Mindjumpers

AUGUST 3, 2012

Social enterprise platforms move conversations from someone’s inbox to the public, so management has continuous insight into the team’s progress. Social enterprise platforms use shortcuts that make relevant conversations easier to find (using the #keyword, for example). Join the conversation with a comment here.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Convince & Convert

NOVEMBER 6, 2014

In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. Marketers always talk about building passionate communities and brand advocates. Anytime you crowdsource content or stories from fans, clearly disclose how the submissions will be used. Disclose How Tweets Will Be Used.

Crowdsourcing 153

Crowdsourcing Twitter Case Study Activities 153

Buzz Marketing for Technology

OCTOBER 5, 2013

Posted in Crowdsourcing Gaming Innovation. and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. The following is a transcript of our conversation. PD: Let’s switch to big brands. PD: Talk a little bit about what is a “serious” game.

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Crowdsourcing Collaboration ROI Meeting 219

Rebekah Radice

JUNE 8, 2017

Higher brand awareness. Product development crowdsourcing. And that means major exposure for your brand. This is fantastic for brand involvement and sense of community. These contests are great for generating engagement, good marketing, and crowdsourcing information. Crowdsource Contest. Immediate sales.

Crowdsourcing 138

Crowdsourcing Facebook How To iPad 138

Hootsuite

AUGUST 2, 2022

If you’re not an entirely new business, then your brand has already made an impression on your customers. You’ll want to answer where your brand and your competitors stand in the marketplace. By understanding the customer experience landscape, you can make sure that your brand is differentiated in a way that matters to customers.

Template 77

Template Templates Strategy HootSuite 77

Hootsuite

JULY 6, 2022

77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. A direct line to your consumers allows you to turn followers into brand advocates. And to crowdsource sentiment on your brand. People feel much more connected to a brand that actively engages their community.

Instagram 117

Instagram HootSuite UGC Influencer 117

Rebekah Radice

JULY 5, 2018

And that’s what I talk about in episode 20 of the Brand Authority Podcast. Subscribe to Brand Authority Podcast in iTunes. Pairing social media with email marketing is a way to move people off social channels and into a more personalized conversation. Subscribe to the Brand Authority Podcast. Want to learn more?

Products 120

Products Social Media Affiliate marketing How To 120

Sprout Social

NOVEMBER 13, 2019

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. Let’s take a closer look at how you can use crowdsourcing for your business. What is crowdsourcing? First of all, what is crowdsourcing really?

Crowdsourcing 95

Crowdsourcing Social Media How To Team 95

Rebekah Radice

JUNE 8, 2017

Higher brand awareness. Product development crowdsourcing. And that means major exposure for your brand. This is fantastic for brand involvement and sense of community. These contests are great for generating engagement, good marketing, and crowdsourcing information. Crowdsource Contest. Immediate sales.

Crowdsourcing 60

Crowdsourcing Facebook How To iPad 60

Later

NOVEMBER 6, 2018

Whether you’re asking for opinions or simply want to entertain your followers, we’re sharing 6 creative ways to use Instagram Stories polls in your next story: #1: Use Instagram Stories Polls to Crowdsource Ideas and Gather Feedback. 4: Use Instagram Stories Polls to Educate Your Audience on Your Brand. Take Fan Club Clothing example.

Instagram 61

Instagram Crowdsourcing Questions Examples 61

Convince & Convert

JANUARY 9, 2012

Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can. Did the agency use a crowdsourced idea to devise the talking bag concept? The description notes that it was created for the Doritos Crash the Super Bowl crowdsourced video contest in 2010. Twitter is a living focus group.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Net-Savvy Executive

MAY 7, 2012

Common words as brand names pose a similar challenge (I always like the examples of Apple and Orange, because it's the one time you really can compare them). Deception in crowdsourced data Another conversation went into the potential poisoning of the crowdsourcing well, in this case one of the crowdmapping efforts in a political conflict.

Social Media 83

Social Media Crowdsourcing Analysis Embedding 83

Atom Thought

JULY 6, 2010

Well, you saw someone wearing a nice converse shoe, and you end up asking him -where did he get one from. And if you want branded and latest stuff where would you go? The Story and Strategy of Money Portals in India CrowdSourcing- The New Social Media Mantra to Sell Better! So how do you buy your t-shirts, or shoes?

Buy 203

Buy Groups Groups Crowdsourcing 203

Convince & Convert

JANUARY 9, 2012

Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can. Did the agency use a crowdsourced idea to devise the talking bag concept? The description notes that it was created for the Doritos Crash the Super Bowl crowdsourced video contest in 2010. Twitter is a living focus group.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Rebekah Radice

JULY 5, 2018

And that’s what I talk about in episode 20 of the Brand Authority Podcast. Subscribe to Brand Authority Podcast in iTunes. Pairing social media with email marketing is a way to move people off social channels and into a more personalized conversation. Subscribe to the Brand Authority Podcast. Want to learn more?

Products 60

Products Social Media Affiliate marketing How To 60

Bare Feet Studios

OCTOBER 4, 2011

This post title was crafted for me inadvertently by Mike McClure, in a tweet he posted with information about a conversation I will be leading this Thursday in Detroit. In the age of the personal brand, taking the brand out of the personal can be an uncommon occurrence. Crowdsourcing of the Unlimited Kind with Mike McClure.

Crowdsourcing 77

Crowdsourcing Energy Case Study Eventful 77

Atom Thought

MARCH 16, 2009

Another important aspect of the small start stems from my belief that Social Media Marketing starts with ‘listening’ to your target audience and ‘tracking’ your brand perception. Related Posts: CrowdSourcing- The New Social Media Mantra to Sell Better! References: [link]. World's 1st NRI Video Talent Hunt!

Social Media 113

Social Media Crowdsourcing Marketing Survey 113

Writtent Blog

JUNE 25, 2013

Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. As Marketer Kendra Mack points out, it’s a particularly powerful tool if you’re looking to start creating branded memes. Quora is 2013’s answer to the crowdsourced question-and-answer forum.

Tools 91

Tools Content Blogger Curation 91

Sprout Social

SEPTEMBER 1, 2022

From responding to questions and comments to crowdsourcing content ideas, the benefits of an active channel can’t be overstated. Viewers will use your comments section as a forum for asking customer service questions and providing feedback about your brand. For example, brands can publish updates, announcements and polls to the tab.

YouTube 116

YouTube Brands Communities Video 116

Stay N' Alive

MAY 3, 2011

Focus on true conversions. Crowdsourced Sales using Pincushion. Using pincushion as a community just for your employees you can encourage all your employees, or just your sales people to focus on conversions, and reward them for their success based on factors your brand has set.

Apple 92

Apple Crowdsourcing Social Networking Microsoft 92

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It’s a social sharing platform that allows you to either find great content, share it and measure your ability to drive clicks and traffic … or measure the social sharing and links to leave to lead folks back to your own content, even tying that traffic to conversions and sales. Pretty nifty. Chaim Haas.

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

JUNE 29, 2010

Harnessing the power of the collective (crowdsourcing for social change) is a thread woven throughout Cognitive Surplus , and its viability requires two of Shirky’s assertions to be accurate. Convene, converse and collaborate. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Bravo, Clay.

RSS 118

RSS Collaboration Social CRM Consultant 118

Buzz Marketing for Technology

JULY 7, 2008

To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). 8) “Participating in the conversation&# is hollow advice for a large corporation: Too many give the advice of “join the conversation&# without enough guidance behind the surface.

Communities 117

Communities Groups Groups Social Media 117

The Way of the Web

JUNE 22, 2010

June 22nd, 2010 · View Comments Social networks, blogs and online identities have given rise to a lot of discussion and concerns on the best way to manage how you’re seen by other people (I’m trying to avoid using the words ‘personal brand’). But is this carrying over to the offline world?

Crowdsourcing 29

Crowdsourcing Blogroll Disqus Journal 29

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. Says Lisa Beatty, “We want to bring women into the conversation, but also into the solution. With JaneNation, St.

Social Media 125

Social Media Case Study Strategy Study 125

Mindjumpers

JANUARY 25, 2013

As Mai described in her last blog post , the tremendous amounts of data can sometimes be overwhelming, causing brands to fail in their attempts to transform it into meaningful business insights. brands should focus more on qualitative metrics which are open to adjustments and improvements over time. Brand Awareness.

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Sprout Social

DECEMBER 6, 2021

Building relationships with viewers while maintaining your brand voice. Given how glued to YouTube the average viewer is, nurturing your brand community should be a top priority for long-term viewership and loyalty. ” Engaging in conversations with your community is key to creating a sense of relatability.

Communities 132

Communities YouTube Engagement How To 132

Convince & Convert

FEBRUARY 5, 2010

link] Social Email Guy By the way: nice crowdsourcing / co-creation / collaboration Chris Rogers I initially like #3 best, however, not a big fan of the screened back logo – i.e. if #3 was a bit less busy, it would be my favorite. Your photo was bigger and I am all for brand equity. Thanks for your help! 2 many words I guess?

Disqus 109

Disqus Social CRM Patterns Consultant 109

Later

JULY 4, 2019

The Instagram Stories Chat Sticker is your golden ticket to building an engaged community on Instagram, starting real conversations, and gaining more followers! . You can cherry-pick who joins your chat, and lead the conversation on a topic that matters to you, and your business goals. with your followers. . Here’s how to do it: .

Instagram 78

Instagram Brands Hosting Groups 78

Convince & Convert

MARCH 10, 2010

So many of his points fit neatly into sound bites, that it seemed a natural – and relevant – forum for a conversation. I crowdsourced the design using Crowd Spring, and selected Tzeyee and her design over dozens of other contenders. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 116

Social Media eBook Strategy Social CRM 116

Convince & Convert

JULY 6, 2010

Seek to Engage As the adage goes, “there’s power in numbers” and social media provides companies – who actively engage – with an influential, built-in network of passionate consumers that become followers of a brand when interested in what it’s doing. Most organizations aren't embracing and are missing wonderful insights.

CSR 137

CSR Social Media Strategy Consultant 137

Hootsuite

MARCH 30, 2020

Providers, agencies, and brands need to create engaging social content. It tracks public health threats through data points including crowdsourcing. The crowdsourced videos got people talking and helped to create a powerful Instagram post released on World AIDS Day. Listen for relevant conversations. Get the template now!

Social Media 145

Social Media How To Exercises Guidelines 145