Why Brands Need a Conversational Marketing Plan

Social Media Today

As brands increasingly turn to messaging platforms to engage with current and potential customers, it’s important to have a solid conversational marketing plan in place to achieve the best results

Three Must-Haves for a Successful Conversion Campaign

Ignite Social Media

Everyone understands the intrinsic value of social media, yet marketers haven’t been able to find the secret sauce for driving conversions via social media. Driving Conversions via Social Media. Let’s Start A Conversation!

Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI

Pam Moore

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. Conversion rate definition.

Monday Roundup: Conversations

Waxing UnLyrical

Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally.

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game.

What You Need to Know About Conversion Lift Studies

Ignite Social Media

Facebook conversion lift studies now make it easier than ever. We’ve outlined a few of the basics so you can get started with their self-serve conversion lift studies, awareness lift, and more! Conversion Lift). Which campaign causes the lowest cost conversions to occur? Cost per conversion lift). How much impact are all my Facebook ads having on brand perception? Brand lift). How much impact is my campaign having on a brand perception?

Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

If you can’t hold a conversation, don’t understand context and are taking yourself too seriously-this might not be for you. By the way, that’s the description of an actual person on Twitter that brands and sells themselves as an influencer.

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Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

One of the most intriguing developments in app development is in the area of chatbots that not only can send communications to customers but also respond “intelligently” to conversations. Creating conversations, not messaging. “We

How to Track Conversions from Social Media

Oktopost

What makes social media tracking so difficult is the fact that brand awareness is such a large benefit of the medium. Unfortunately, this brand awareness is usually difficult to track.

What Should Be The Outcome of Brand Conversations in Social?

Direct Marketing Observations

Do big brands actually have conversations with the people/customers/prospects that friend, follow and fan them? Before we answer that, let’s talk about the dynamics of what we the consumer “feel” if a brand does talk to us. Do they want to share what the brand says? Do consumers really want the following conversations? Tom: “Maybe I should buy Famous shoe brand x shoes and walk to work, it would be quicker!”

Are Hashtags Still Worth It? (Or Did the Russians Ruin It for Brand Conversations?)

Meltwater

As with so many social media campaigns today, brand communication all starts with a hashtag.Social media has long been celebrated for its power to organize ideas and inspire action.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. However, brand loyalty online can be much more fleeting than it is offline. Here are three secrets to help brands have a two-way conversation with their customers online.

How to Turn Video Content into Conversions

Convince & Convert

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Let’s talk about how you can turn your branded videos into a cornerstone of your entire promotional strategy.

How to Track Mobile App Conversions

Convince & Convert

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. Define Conversions.

What You Need To Know About Facebook Offline Conversions

Ignite Social Media

For years, brands have been looking to tie social media marketing efforts to physical, in-store traffic. In this post, we’re going to give you the down & dirty on what you need to start measuring offline conversions, as well as a few cautionary tales.

Story And Conversation: Pin It To Build A Brand

Firebelly

This week at work, I was explaining Pinterest to some of my coworkers, and one of them posed a question that I had yet to ask myself — What brands are using Pinterest? How Brands Are Involved. Pinterest is a natural fit for brands.

4 Ways to Optimize your Website to Drive Pinterest Conversions

Social Media Today

Pinterest is a conversion machine. Here are a few ways businesses can optimize their websites to promote shares on Pinterest and expose their brand to Pinterest's massive audience of buyers

5 Simple Tweaks to Optimize Your Form Conversion

Convince & Convert

When it comes to form conversions, small changes can make a big difference. To help kick off your own Project Conversion, here are the top five form areas to optimize today. Conversion Buttons Your form button is the final touch point between your user and form submission.

How to Turn Video Content into Conversions

Convince & Convert

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Let’s talk about how you can turn your branded videos into a cornerstone of your entire promotional strategy.

5 Reasons Why Conversations Matter to Your Brand

Firebelly

One of the most interesting points, and one that I agree with completely, is that brands (and Altimeter’s research was based on some really big, sophisticated brands) are not good with being “social&#. You can accomplish a lot with conversation.

The Best Way to Write About Your Brand to Boost Conversions

Convince & Convert

However, to substantially boost conversions, content developers must understand the benefits of what they are selling in a very detailed way—in fact, talking about benefits vaguely, or in a way that doesn’t connect with the audience, could be worse than not talking about benefits at all.

Ready, Set, Activate Your Digital Audience to Fall in LOVE with your Brand

Pam Moore

They invest in social media platforms but don’t do much more than slap some fancy marketing branding lipstick on a Facebook business page, LinkedIn profile or Instagram account. Why you must plan your conversion funnel, hope is not a strategy.

8 Simple Tweaks to Boost Website Conversions

Convince & Convert

Honestly, most people find our tools via Google, so the conversion rates are particularly high since they are in an “active” searching state rather than a “passive” blog reading mode. Conversion rate. Of these contest entrants, one-third, or 377 people, were brand new subscribers.

Brands Can Have Real Conversations

Twist Image

Are there any real conversations happening out there? I used to think that the true power of social media was the ability for brands to have real interactions between real human beings. Now, it''s 2014, and if you look at some of the research and data, what we''re finding is that brands (and consumers) aren''t having that much conversation online. It''s hard to have a conversation if the main goal is to get people to buy from you. I blame the brands.

Facebook Ad Conversion Attribution: What You Need to Know

Jon Loomer

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? Click Conversions: 1-day: 91.

Brands Tapping Into Election Season: The Big Debate

Ignite Social Media

As election day draws nearer, naturally we can’t help but to think about how brands may incorporate election-themed content into their mix as a way to find relevancy, or engage in conversations related to it. How should brand tap into election conversation?

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Importance of Brand Voice in Online Conversations & Communities

Firebelly

When it comes to brands leading and participating in conversations in social spaces, a clearly defined voice can be an important differentiator. People have expectations of your brand’s voice. Each of these areas can be defined and reflected in the brand’s voice.

Social media for start-ups: Connect, converse and grow!

Mindjumpers

There is a brand karma associated with social media, when it comes to start-ups who grow to become smart-ups. They want to converse, collaborate, engage and finally shape the idea. It comes out as “brand recall” and the perception of your brand to your target market.

3 More ROIs in Social Media – Conversations Leads and Advocates

Buzz Marketing for Technology

Leads – Listening for mentions of your brand or product or even competitors brands is a great way to find leads – evidence I have when listening for the competitors of Avaya – if I hear someone say “replace Cisco” – don’t you think that’s a conversation Avaya should be engaged in?

Brand Humanization: Transparency vs Authenticity

Pam Moore

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? The biggest mistake people make when it comes to building their social brand is blurring these two words.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head.

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Content & Conversations: The MBJ Rule

Firebelly

It’s even easier to take part in conversations – comment, like, RT, MT, and share. This applies to both brands and individuals. Wait – it applies to the individuals behind the brands as well. It’s easy to make content (for 2-5% of most audiences).

Content Versus Conversation

Direct Marketing Observations

Does content drive conversation? Does good content drive good conversation? Tom pissed off a bunch or people when he said that social media isn’t all about conversation and you know what? Conversations are a derivative of social media. Chicken and the egg?

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

A brand’s customers represent some of their best resources, yet most brands leave them on the bench. Next time you’re working on your social media content calendar, start thinking about some of the conversations your customers want to have -.

4 Social Media Trends that are Irrelevant for Your Brand

Ignite Social Media

Today, it’s tough for brand social media managers to keep track of where and how they should be engaging customers on social media. Unless the hashtag is uniquely related to your brand (think #NationalCheeseburgerDay for McDonald’s) you can just skip this approach altogether.

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7 Email Marketing Conversion Mistakes to Avoid

Razor Social

If you’ve built a well thought-out process but your conversion rates could be better, maybe there is something you’re not seeing, some part of the process that could be improved, or a common mistake that you could eliminate. Not knowing your email conversion rates.

Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23

Pam Moore

The topic of conversation is “The future of brand experience.” Your brand is not defined by your brand guidelines, fancy corporate marketing speak, your website, or even your content marketing strategy and calendar. The future of marketing is brand experience.

How to Set Your Instagram Ads for Better Website Conversion

agora pulse

With more than a million advertisers currently competing for users’ attention on Instagram, it’s no surprise that some businesses are struggling to get Instagram Ads conversions. If you want more Instagram ad conversions, this is absolute best tip that I can give you.

Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. BlogPulse Conversation Tracker.

How Conversational Commerce will Affect your Business

Razor Social

Have you noticed that some brands are increasingly looking at how they engage in conversations with their audience? The conversation economy is encouraging conversations with your audience for better business results. So join the conversation!

Email Marketing Basics: How Brands Can Boost Conversions from Email in 2019

Pixlee

Prepare for 2019 by reviewing the best practices every brand marketer swears by. Use UGC to Boost Conversions. Brands that use user-generated content (UGC) see at least two times higher conversion rates as opposed to traditional model or stock photos. When people see content from their peers that they can relate to, they’re more likely to trust the brand and convert. Brand Marketing

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Facebook Private Messaging for Brands

Mindjumpers

What does it mean for brands? I believe that brands can expect to receive a lot of feedback, especially where customers need assistance on a regular basis. It can also entail longer time and more resources by brands on Facebook.

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Experimental Branding with the New Spotify

Mindjumpers

The increased focus on apps opens up for a number of branding possibilities. Experimental branding on Spotify. As Henriette blogged , music is a conversational touch point that most consumers can relate to and have passionate opinions about.

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