Jon Loomer

DECEMBER 4, 2023

Brand Lift tests are now self-serve… They previously required the help of a rep, but now you can create these tests (along with Conversion Lift Tests) from Experiments. Brand Lift allows you to use surveys to calculate the effect your ads had on brand awareness and recall. Have you heard of this brand?

Brands 148

Brands Survey Campaign Groups 148

Ignite Social Media

OCTOBER 23, 2023

But can brands drive significant website traffic and conversions from the TikTok platform? So, while organic TikTok content can build brand awareness, don’t expect it to be a significant traffic driver. According to Ryan, a key is still focusing on brand awareness and reaching TikTok’s niche communities.

Conversation 110

Conversation Marketing API Analytics 110

Myrland Marketing

MARCH 7, 2024

Recently, during a one-on-one LinkedIn training session with a partner at a law firm, my client asked an interesting and perceptive question: “Is my LinkedIn profile a place where I can be a little more casual and conversational and share things I wouldn’t normally include in my firm bio?” ” My answer was ”Absolutely!”

LinkedIn 78

LinkedIn Conversation Reputation Course 78

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brands 110

Brands How To Sentiment Metrics 110

Ignite Social Media

NOVEMBER 27, 2023

However, not all trends are created equal when it comes to brand marketing. In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics.

Trends 167

Trends Social Media Brands Meme 167

Social Media Strategies Summit

NOVEMBER 30, 2022

In this new reality, brands must humanize and connect with their audiences more meaningfully. Enter brand storytelling. Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. hours on social media. Image source.

Campaign 304

Campaign Brands Influencer Collaboration 304

Social Media Today

MARCH 18, 2020

LinkedIn has launched a new 'Conversation Ads' option, which essentially enables you to add clickable options for your email recipients to choose.

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Conversation LinkedIn Brands 211

Ignite Social Media

MAY 13, 2021

A pixel or tag is a snippet of code placed on a website that allows social platforms to collect event and conversion data via the browser. Today, phasing out third-party cookies will impact a brand’s ability to garner valuable insights, build retargeting audiences, and run conversion-based buying. Platform Integration.

API 155

API Conversation Tips Facebook 155

Social Media Today

JANUARY 9, 2024

The 2024 Paris Olympics will begin in late July.

Conversation 186

Conversation Tips Brands 186

Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. Today we’ll talk more about conversions from organic distribution, the ways you can track it, and how it ultimately impacts our actions as marketers. Organic Posts and Conversions.

Organization 212

Organization Conversation Facebook Metrics 212

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

Conversation 193

Conversation Facebook Report Advertising 193

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

Conversation 90

Conversation Video Tips Embedding 90

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Influencer 103

Influencer Brands Collaboration Authentication 103

Social Media Today

JANUARY 9, 2024

The 2024 Paris Olympics will begin in late July.

Conversation 169

Conversation Tips Brands 169

Social Media Strategies Summit

OCTOBER 13, 2023

The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. 1. That made Twitter’s rebranding a real open goal for marketers.

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Examples Trends Social Media Brands 130

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. But the challenge for brands remains: how can you stand out on a platform that prioritizes content from friends and family? Here are six brands achieving killer results on Facebook in 2023 to inspire you. So Facebook can’t be all bad.

Brands 130

Brands Facebook Influencer Campaign 130

Oktopost

JULY 20, 2023

Threads is designed to be a space for sharing text updates and joining public conversations. But what really sets Threads apart is its tools for enabling positive, productive conversations. This means you can expect a safe, respectful environment for your conversations. Now, here’s the kicker. But that’s not all.

Conversation 91

Conversation B2B Community building Instagram 91

Social Media Strategies Summit

SEPTEMBER 14, 2021

One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Brand Voice Must Evolve with Your Audience. First off, let’s dispel any notions that brand voice is a one-and-done exercise.

Brands 288

Brands Meme Research Social Media 288

Social Media Strategies Summit

MARCH 11, 2021

Unsurprisingly, although it’s still extremely new, brands are already starting to jump on board. 6 Ways Brands Can Start Using Clubhouse. You can’t just join as a brand in the same way you can on Facebook , Twitter, or almost any of the other big social platforms. Brands have already been trialing this approach.

Brands 228

Brands Conference Hosting Conversation 228

Waxing UnLyrical

JUNE 2, 2014

“Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations. Why: Is your brand using multiple social media sites to converse with potential customers?

Conversation 205

Conversation Exercises Small Business Consultant 205

Ignite Social Media

MARCH 4, 2024

And do brands using influencers need to worry? And they increasingly demand more thoughtful consumption from both brands and influencers. Especially as conversations heat up around fashion waste, environmental impacts from overconsumption, and economic inequality. Why the fatigue from followers?

Trends 96

Trends Brands Fashion Influencer 96

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

Conversation 163

Conversation Facebook Report Advertising 163

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. He’s worked with brands like Thomas Sabo and Just Eat.

Influencer 101

Influencer Brands Fashion Review 101

Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Iconic beauty brand Glossier swears by this approach, and it has served them well. What other brands peak their interests? What else is important to them?

Brands 151

Brands Marketing Real Estate Collaboration 151

Social Media Today

DECEMBER 13, 2021

Monitoring key discussions on Twitter, through clever tools and tricks, can help you tap into new opportunities.

Conversation 186

Conversation Twitter Tips Brands 186

Sprout Social

JULY 7, 2021

The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. What started out as a conversation between a six-year-old girl and the family’s Amazon Echo Dot turned into an order for a dollhouse and four pounds of sugar cookies. What is conversational commerce?

Team 141

Team Conversation Social Media Instant Messaging 141

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Ignite Social Media

MARCH 4, 2021

If you’re wondering if your brand should be developing a presence, here’s what you need to know about the network’s functionality as well as possible opportunities and challenges you may face. By default, the audio isn’t recorded, so nothing is left over from a room after the conversation ends.

Brands 180

Brands Hosting Conversation Platform 180

Sprout Social

AUGUST 29, 2023

With exciting new tools like conversational AI, it’s already here, and it’s changing the way we work for the better. At surface level, conversational AI operates through virtual agents that can alleviate customer care team load and streamline the user experience. Table of contents—feel free to skip ahead: What is conversational AI?

Conversation 79

Conversation FAQ Sentiment Banking 79

Oktopost

MARCH 20, 2022

Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. As part of the platform, the new module will provide our customers with best-in-class tools to tap into social conversations that impact their businesses.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 129

Brands ROI UGC Authentication 129

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

Conversation 101

Conversation Strategy Social Media Marketing 101

Ignite Social Media

SEPTEMBER 5, 2023

It was engaging, captured something people were already talking about, and felt like an authentic and natural way for them to jump into the conversation. Authentic UGC Content User-generated content (UGC) can be a great way to add authenticity and dimension to a brand. It was spot-on. We love this recent example from Target.

Social Media 161

Social Media Brands Content UGC 161

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. The reality?

Conversation 137

Conversation Review Marketing How To 137

Direct Marketing Observations

NOVEMBER 15, 2011

Do big brands actually have conversations with the people/customers/prospects that friend, follow and fan them? Before we answer that, let’s talk about the dynamics of what we the consumer “feel” if a brand does talk to us. Do they want to share what the brand says? Leads, conversions and sales right?

Conversation 187

Conversation Brands Banking Compete 187

Pam Hughes

NOVEMBER 1, 2021

Social media has enabled brands to connect with potential customers, but it has also made it more challenging to get noticed. Social media marketing must be conversion-focused for brands to thrive on social media. So how can you improve your conversion rate? You can apply this concept to social media conversion.

Conversation 107

Conversation Social Media Social Media Management Team 107

agora pulse

FEBRUARY 19, 2020

Too many digital brands are targeting “search engines” (organic rankings) and “buzz” (going viral) rather than their actual customers. Finally, both BERT and Google Hummingbird manifested one obvious trend: the move to conversational marketing. So Google’s moves aim at understanding and interpreting these “conversations” are helpful.

Conversation 151

Conversation Marketing Google Analytics 151