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Twitter’s Historic Rebranding: Blue Birdie Steps Aside, Crowdsourced X Takes The Spotlight

Keyhole.co

Did you know that the logo was crowdsourced too? This bold move is part of a broader overhaul that will see all recognizable Twitter branding and bird symbolism removed. Switch from outdated spreadsheets to Keyhole to analyze multiple profiles, brand mentions, campaigns, and influencers instantly. Here’s the story behind it.

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Facebook Contest: Lay’s Uses Crowdsourcing to Find New Flavor

The Realtime Report

Lay’s is one of the latest brands to experiment with crowdsourcing on social media — by allowing consumers to submit recipes for a new chip, and fans on Facebook to vote for the best new flavor.

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How 5 retail brands are stealing the show online

Audiense

Digital innovators are changing the face of marketing for fashion retail brands. Be it using Twitter to tell a story or crowdsourcing content on Instagram, more brands are shifting their focus toward integrated marketing campaigns that allow them to generate buzz around new products and strut their stuff–both offline and online.

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Facebook Contest: Doritos Crowdsources Super Bowl Ads

The Realtime Report

Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. The brand asked for entries from Oct. Two of these five ads will run during the SuperBowl – one chosen by the brand, one chosen by the public. 8th through Nov.

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Pringles and Star Wars Channel The Force For Fun in Crowdsourced Video Contest

Convince & Convert

In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. The contest is hosted on Tongal , a platform that facilitates creative and video content for brands through crowdsourcing. Sound involved?

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Creating an Immersive Brand Experience at the Red Bull Wake Open

Buzz Marketing for Technology

Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. Related posts: 9 Reasons QR Codes are Bad for Your Brand The tale of the QR code is a sordid story. Using Hashtags as Strategic Objects Hashtags have been around for a while. At first it.

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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation. Crowdsourcing is an useful model because it can be used by any group for any reason.