Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand

Mindjumpers

They want to have their hand in where a brand goes, what a flavor is for a brand, what direction it goes, they want to have a say” – according to the Chief Marketing Officer of Frito-Lay North America, Anindita Mukherjee. “Today consumers want to have their voices heard.

Facebook Contest: Doritos Crowdsources Super Bowl Ads

The Realtime Report

Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. The brand asked for entries from Oct.

Facebook Contest: Lay’s Uses Crowdsourcing to Find New Flavor

The Realtime Report

Lay’s is one of the latest brands to experiment with crowdsourcing on social media — by allowing consumers to submit recipes for a new chip, and fans on Facebook to vote for the best new flavor.

5 Ways Crowdsourcing Improves Your Content Marketing

Convince & Convert

Crowdsourcing, when done properly, can play a pivotal role with your content marketing. Below are five ways crowdsourcing is impacting the future of content marketing: Crowdsourcing speeds up the content creation process (and frees you up).

Crowdsource: BP Oil Spill and social media

Laurel Papworth

And there are a lot of innovation crowdsourced communities online. So I got to thinking: what if we crowdsourced a solution? And my second question was… would BP listen to a crowdsourced solution? Crowdsourced innovation social networks.

Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

t about my products, brands and services. and crowdsourcing technology solutions, not just the money that helped. Online Communities revenue social media social networks crowdsource elevation dock how to build community kickstarter

10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation.

Pringles and Star Wars Channel The Force For Fun in Crowdsourced Video Contest

Convince & Convert

In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. The force is strong with this one.

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year. You don’t own your brand: your customers do.

Creating an Immersive Brand Experience at the Red Bull Wake Open

Buzz Marketing for Technology

Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. Related posts: 9 Reasons QR Codes are Bad for Your Brand The tale of the QR code is a sordid story.

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How Creative Commons Helped Spread My Ideas To Millions Of People!

WebInKnow

Viral Marketing Case Studies Crowdsource Newsjacking Brand Journalism Best Practices Master Newsjacking courseI'm a huge fan of Creative Commons , a nonprofit organization that makes it easy for people to both share their original work with the world and build upon the work of others.

Get Happy: Putting Yourself into Your Brand’s Personality

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The birth of Happy B h Wines is a story of heartbreak, a choice to be happy, and a crowdsourced decision. This crowdsourced approach got wine lovers invested in their brand early.

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crowdsourcing- The New Social Media Mantra to Sell Better!

Atom Thought

7 Ways Brands Can Use the Instagram Close Friends List

Later

Here are 7 creative ways that brands can use Instagram’s close friends list: Note: If you’re just getting started with the feature, you should check out our step-by-step guide on how to create a close friends list in Instagram Stories. #1: Have a few brand loyalists of your own?

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Turning Branded Contests Into Branded Content

Twist Image

More brands should be doing more branded contests. Branded contests never made it to primetime before the Social Web because brands could not defer attention from the main reason to be marketing in the first place: getting people to buy their products. Brands can now do many fun things to keep consumers engaged, and they don't have to break the bank to do it. This branded contest has been running for several years and has been a huge success. brand.

Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. It’s an open, transparent and growing community of influencers that brands can tap into.” Tweet.

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General Electric Teams Up With Jimmy Fallon To Launch #SomeoneShouldInvent Campaign

Convince & Convert

Inspired by science, technology and innovation, General Electric has partnered with The Tonight Show with Jimmy Fallon to host a series of Fallonventions segments and launch a new crowdsourced #SomeoneShouldInvent social media campaign.

The Personal vs. Brand Approach To Social Media

Firebelly

The way we approach social media from an individual and brand perspective are two very different things.

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Instagram Stories Chat Sticker: 5 Ways Your Brand Can Use It

Later

It’s a great asset for brands looking to create a stronger connection with their followers, and open up the chance to build real-life communities with your following. . Without pushing a product or service, you’ve created ‘a mini-community’ around this one-off brand event or specific location.

How to build brand loyalty that lasts

Sprout Social

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. What is brand loyalty and why is it important? Find your brand voice and story.

4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Social enterprise platforms provide a platform for crowdsourcing innovation – from responding to queries and surveys, to posting ideas in a group discussion threads. How to use Social Media for Employer Branding and Recruitment.

Consumers Control The Brand (And Other New Media Myths)

Twist Image

Marketers don't control their brand. It's actually a myth to think that consumers now control the brand, simply because those consumers can say (and publish) whatever they want and feel about a brand in the online channels. As someone who spends the majority of my time in the boardrooms of some of the biggest brands in the world, please trust me when I tell you that the marketers are firmly in control of the brand. The brands now control the brand message?

Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

And then there’s Real Time Farms , a a platform designed to help consumers learn where their food comes from, in realtime, which features crowdsourced data about 4,900 farms, 2,600 food artisans and 7, 200 farmers markets, with data from an additional 22,000 farms coming online soon.

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How Social Media is changing brand communication paradigm

Atom Thought

CrowdSourcing- The New Social Media Mantra to Sell Better! I was speaking at the Annual Seminar at International Management Institute (IMI), Qutub Institutional Area, New Delhi.

Using Visual Recognition to Tap into the Consumer Mindset

Buzz Marketing for Technology

Posted in Advertising Applications Content Marketing Crowdsourcing Visual Recognition. Marketers have been trying to capture that magic moment when a potential consumer is actually looking to interact with your brand.

How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

Posted in Crowdsourcing Gaming Innovation. and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. PD: Let’s switch to big brands.

Why Brands are Turning to Spotify as the Next Big Social Platform

Buffer Social

We’ve spent time digging into the rise of Spotify as a social media platform , used by today’s hottest brands. We’d love to tell you how these brands are doing it. What’s useful to see here is that many brands and businesses want to be where their customers are.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. There is no better ‘bang’ for your buck than a well thought out and properly executed crowdsourcing initiative. This is where crowdsourcing comes in. Ljerpi Very informative article on crowdsourcing.

3 Brands Boosting E-commerce Sales with User-Generated Content 

Pixlee

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a purchase based on the word of mouth marketing from their peers. These examples show how three brands boosted e-commerce sales with user-generated content. The brand owes 90% of its revenue to Instagram fans, according to the CEO.

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Six Links Worthy Of Your Attention #341

Twist Image

Proponents call systems where computers put people to work ' crowdsourcing' or ' urking' or 'the wisdom of the crowds'. brand. crowdsource. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Marketing Is Dead

Twist Image

This is what the article says: "Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. Not all brands are social. You're going to get customers super-interested in liking and friending your brand because they spend five bucks a month on a box of cereal? You're going to engage customers and have them crowdsource the next update to your 300-year-old product? brand narrative. branding.

Four Metrics for Measuring Social ROI

Mindjumpers

As Mai described in her last blog post , the tremendous amounts of data can sometimes be overwhelming, causing brands to fail in their attempts to transform it into meaningful business insights. Brand Awareness. It can also open doors for crowdsourcing: the next metric in our list.

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Navigate In Social Media With The Social Marketing Compass [infographic]

Mindjumpers

The Social Marketing Compass points a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online.&#.

Managing Your Time, Attention, and Personas

Bare Feet Studios

In the age of the personal brand, taking the brand out of the personal can be an uncommon occurrence. Crowdsourcing of the Unlimited Kind with Mike McClure. Pardon the Star Wars hijack, however I think we are just beginning to really take advantage of “crowdsourcing.”

Six Links Worthy Of Your Attention #53

Twist Image

"In addition to being a pretty funny video with a lot of truth to it, this is notable as a crowdsourced effort: the creators credit a subreddit with providing most of the lyrics. I wish more retailers and brands would realize this." crowdsource.

10 Things I Thought About in 2016 that Will Still Matter in 2017

Direct Marketing Observations

Trust issues were a common thing on some of my pages when it came to privacy, the customer and brands. Crowdsourcing. Where does social fit in a brands mobile strategy? IoT analytics branding Digital Disruption Digital transformation SEO/SEM social media

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How To Use Facebook For Marketing

Mindjumpers

Depending on what type of business or brand you are, there are several advantages by being present. Use for instance Facebook to crowdsource your next product idea. Drive preference and differentiation – On Facebook, people discover your brand through referrels from their friends.

New LinkedIn Endorsements

Sherrilynne Starkie

Branding you: using social media to find a job. Crowdsourcing time: Why is everyone suddenly “endorsing” me on LinkedIn?

Pinterest Breaks Through to the Top 50 Websites!

The Social Media Incubator

As Personal expression for yourself, or as a way to communicate a companies brand through pictures and images. Crowdsourcing as a shout-out to your fans for their endorsement. Enhance your brand image with lifestyle choices to increase loyalty and build trust.

The Importance of Logos

Social Media Marketing

This is a great example of a way a business is doing crowdsourcing in an intelligent way. Ultimately, a logo speaks volumes ("a picture is worth a thousand words") about a brand, but it's only one factor. news social media brand