SocMed Sean

JANUARY 8, 2012

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. So why the big shift?

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. So TikTok is still a comparatively under-utilized resource.

Education 162

Education Examples Content Nielsen 162

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Simply basing marketing on demographics alone is simplistic and patronizing. Tweet this.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Convince & Convert

SEPTEMBER 2, 2015

Influencer marketing—who hasn’t heard of it? More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Here are a few of the most common mistakes brands are making when it comes to influencer marketing.

Influencer 60

Influencer Brands Marketing Authentication 60

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. Brands will spend differently depending on their unique goals. Let’s dive in. Social media management costs overall. First, we need to be clear. Ad campaigns.

Social Media Management 124

Social Media Management Cost Social Media Price 124

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. Please Support Our Sponsors. Listen Now. million viewers.

Brands 127

Brands Sports How To MySpace 127

Pam Moore

MAY 9, 2017

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. The truth is traditional marketing and media are not working like they use to. Influencer Marketing in a Nutshell (episode 96).

Nielsen 165

Nielsen How To Influencer Overview 165

Rebekah Radice

APRIL 30, 2018

Did you know that 92% of people trust recommendations from individuals over brands? And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? Subscribe to Brand Authority Podcast in iTunes. It makes sense if you think about it. Source: Hubspot.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Audiense

JULY 7, 2017

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. It is clear that the ‘pink market’ spends a huge amount of money which brands are definitely benefiting from! Global Activists for the LGTBI community. Global Gen Z. “In

Nielsen 112

Nielsen Overview Sports Influencer 112

Sprout Social

DECEMBER 29, 2022

You built your brand into one that consumers love and trust. Now you have to maintain the momentum and manage your brand reputation. Building and maintaining your brand in a crowded market is no easy feat. According to Nielsen Media, as of 2022 there are over half a million brands globally. You did it.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Convince & Convert

FEBRUARY 17, 2016

70% of companies will create more content this year (according to Content Marketing Institute). Consumers trust recommendations from real people overwhelmingly more than they trust advertising from companies (according to Nielsen, and others). Influence Marketing is the Wild West, if all the cowboys had big social media followings.

Influencer 60

Influencer Marketing Nielsen Case Study 60

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Similarly, Nielsen ratings seem to be outdated.

Authentication 137

Authentication Nielsen How To Case Study 137

Webbiquity SMM

FEBRUARY 28, 2011

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Nystrom – Digital Marketing Manager – Social Media, Red Bull. • Debbie Weinstein – Senior Director, Global Media, Unilever.

List 155

List Twitter Brands Microsoft 155

Rebekah Radice

APRIL 30, 2018

Did you know that 92% of people trust recommendations from individuals over brands? And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? Subscribe to Brand Authority Podcast in iTunes. It makes sense if you think about it. Source: Hubspot.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Bill Hartzer

MAY 26, 2010

Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

Cymfony 152

Cymfony Social Media Tools SM2 152

Rebekah Radice

AUGUST 10, 2015

Brand Your Business. If you want to create a memorable brand on Facebook, you must clearly articulate who you are, what you do and how you help your fans and customers. Not only that, you must keep your branding consistent. Better branding equals heightened awareness and that translates into better engagement.

Engagement 131

Engagement Tips Facebook Nielsen 131

Buffer Social

MAY 8, 2019

So, how has Ugly grown from a startup idea to challenging billion dollar brands? Build a unique brand. Ugly’s founders, Hugh Thomas and Joe Benn, are no strangers to the drinks industry after working together at Vita Coco, and over the years, the pair had grown tired the way many soft drinks were marketed.

Industry 74

Industry Meme Survey Authentication 74

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Creating Brand Advocacy. Listen Now. via MediaPost.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Mindjumpers

JUNE 26, 2010

World Without Torture World Without Torture is a global proactive community, a movement of people who share a dream and fight for a World Without Torture. It was launched on Facebook in May 26, 2010 and got more than 2000 supporters from 40 different countries in the first two weeks.

NGO 262

NGO Nielsen Tumblr Disqus 262

Mindjumpers

AUGUST 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « How To Align Social Media With Marketing Activities Is Social Media Just A Buzzword? Anders holds a BA in Marketing & Management Communication from the Aarhus School of Business where he is currently doing his MA in Corporate Communication.

Nielsen 258

Nielsen Project Badge Disqus 258

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Mindjumpers

AUGUST 5, 2010

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. This is understandable.

CSR 249

CSR Meeting Social Media Energy 249

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Convince & Convert

MARCH 10, 2013

An exclusive partnership with Nielsen , buttressed by its recent acquisition of social TV data firm BlueFin means Twitter itself will provide data that analyzes tweets and provides ratings for the social impact of television shows. Here are four things Twitter is – or will become. Twitter as a Ratings Service.

Twitter 167

Twitter Nielsen Forums Digg 167

Pixlee

DECEMBER 18, 2018

With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters. Follower count sometimes helps to give a brand or influencer legitimacy, but recently, it’s done the exact opposite. Instagram is on pace for another record year of growth in 2019. Instagram is unique. Drill Down.

Instagram 44

Instagram UGC Authentication Influencer 44

Pixlee

FEBRUARY 1, 2019

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. It also has to suit your brand messaging and intended audience. You can offer cash rewards for advocates who promote your brand to their peers. Identifying brand advocates.

Discount 41

Discount UGC How To Apparel 41

Pixlee

NOVEMBER 15, 2016

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. Why should your brand utilize user generated content marketing ?

Content 41

Content UGC Loyalty Nielsen 41

Waxing UnLyrical

DECEMBER 14, 2016

Compare the impact of something newsy/exciting said once (through your official brand accounts or a news agency) and something said a 100 or 1000 times (through your employees accounts). Source: Nielsen Global Trust in Advertising Survey. One of the biggest selling points of digital/social marketing is that it can be measured.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Yep, let's get the bigger picture people!

Brands 143

Brands Content Social Media Consultant 143

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. The most respected number that researchers have come up with comes from the social media marketing platform company Vitrue. million in equivalent media per year. Like this post?

Facebook 172

Facebook Study Small Business Nielsen 172

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. Diva Marketing : Let’s talk blogs! Stay consistent.

Travel 75

Travel Hosting Social Media Influencer 75

Diva Marketing Blog

OCTOBER 5, 2011

Not only in marketing communications but in customer service or even with nonprofit programs. Her focus is to manage social media for one of the non profit's community education programs. Sidebar: In another lifetime I was marketing director for a nonprofit. High Nielsen ratings were the gold ring.

Nielsen 69

Nielsen Metrics Analytics LinkedIn 69

Sprout Social

MARCH 13, 2017

As you can imagine, social proof can be a very powerful tool for marketers when used correctly. By showcasing the popularity of your brand, products and services, you can make people more confident that you’re the right choice for them. Why Social Proof is Important for Digital Marketing. Number of users or customers.

Conversation 111

Conversation How To Review Influencer 111

Laurel Papworth

JANUARY 14, 2010

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Next time I will book direct with the hotel and check FIRST that what they advertise “free internet&# doesn’t come with such ridiculous marketing spin. HotelsMag Top 2010 Marketing Resolutions. Aaah Holidays.

Hotels 85

Hotels Tourism Travel Social Media 85

Diva Marketing Blog

MAY 19, 2009

Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 1-topic about social media marketing. Today's Diva Marketing Talks with Susan Getgood , Roadmaps (blog) and Getgood Strategic Marketing and Liz Gumbinner , Cool Mom Picks and Moms 101 about how to build successful and respectful blogger relationships programs.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. Diva Marketing : Let’s talk blogs! Stay consistent.

Travel 40

Travel Hosting Social Media Influencer 40