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Paying Homage to the Social Technographics Ladder

Ignite Social Media

As I understand it, the trio at Forrester built the Social Technographics framework for their excellent book, Groundswell , and it was a helpful way for those of us in the space to explain how people were engaging with sites like Friendster, MySpace, Blogger and Facebook. Social Technographics Today .

Survey 148
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Why Blogging is Still Not Dying

Ari Herzog

With a sensational headline undoubtedly intended to bait web visitors to click and read about the wane of blogs , NYT reporter Vernon Kopytoff cites a 12-month-old survey and concludes that social networking is to blame for the end of blogs. Mitch Joel , among other bloggers , disagrees.

Survey 137
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Google Analytics Unveils a Set of Social Reports

Mindjumpers

Social Sources Report: Another addition is the social sources report that shows engagement and conversion statistics for each social network. Currently this is limited to Google+ and those signed up to the company’s Social Data Hub such as Disqus, Blogger, Digg, Reddit and TypePad.

Analytics 239
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Fetching Friday – 21 Marketing Links

Kikolani

Please take a moment to fill out this survey. How to Pitch Journalists: Pro Tips from a BuzzFeed Contributor – Advice for blogger outreach specialists, like myself, whose goal is to get the content they’re promoting covered by major media outlets. Social Media / Social Networking. Your Opinions Wanted.

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Users dissatisfied with social networks – are you surprised?

The Way of the Web

Web Strategy Wikinomics Rankings ← Social networks don’t make students dumb Summer iPadwatch → Users dissatisfied with social networks – are you surprised? The question is whether anyone is surprised: a) That social networks can lead to dissatisfaction?

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Create a Customer Experience Strategy [FREE TEMPLATE]

Hootsuite

Never fear – your friendly neighborhood business blogger is here! Use Hootsuite Streams to track them across every social network. Social media customer service is extremely important. Send out surveys. Send out surveys to crowdsource sentiment on your brand, your customer experience, and products or services.

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PEJ Study Shows Print Still Primary Source of Original News Reporting

Adam Sherk

Bill Hunt wrote about this a while back in looking at the use of tech press releases by bloggers. So companies can increase the likelihood of their press releases being used by bloggers and local news sources by giving them a more news-like tone and dialing down the marketing hype. What Horrible Things Did Time Magazine Do in 1964?

Study 147