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Influencer marketing trends across industries

Sprout Social

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

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Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

During the inspiring days in Austin, I also had the chance to meet the co-founder and CEO of Gushcloud, Vincent Ha, for a chat about their new social media marketing platform. Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks.

Mobile 259
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Paying Homage to the Social Technographics Ladder

Ignite Social Media

If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. . Social Technographics Today . It was the right tool at the right time.

Survey 148
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What Marketers Need to Know About TikTok

Ignite Social Media

billion app installations and over 500 million monthly users, placing it ahead of other social networks such as Twitter, Snapchat, and Pinterest. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. We recently hosted a webinar on TikTok.

Marketing 217
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Survey: Twitter Less than 1% of Traffic to Newspapers and.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% by Adam Sherk on March 2, 2010 For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites.

Survey 193
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Top Five: Snapchat finally gets into sharing

Sherrilynne Starkie

It also makes it easier for bloggers and news websites to incorporate Snap-based content in their reporting. New Survey: The State of Video Marketing in 2018. How is it changing marketing and media? Must-know algorithm rules and best practices on the big social networks. Jan 24, 2018. Jan 24, 2018.

Survey 161
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Why Your CEO Should Be Active On Social Media [Study]

Mindjumpers

The study reveals that consumers and employees regard company leaders who engage on social media positively. . Survey Results: The majority of survey respondents, 78%, said CEO participation in social media leads to better communication, while 71% said it leads to improved brand image and 64% said it provides more transparency.

Study 272