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Welcome to the Participation Age: Is Your Digital Brand Ready?

Pam Moore

We can launch a blog, start a business, embrace video live streaming, get on snapchat, Twitter, Facebook, LinkedIn, Instagram and everything in between and within a short time steal media attention from even some of the biggest, baddest media platforms that have been doing this for decades. Each of us has the opportunity to be the media.

Brands 78
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Top five: New features tools and services from the ‘Big Three’ (plus Pinterest)

Sherrilynne Starkie

I’m bringing back the weekly top five that was such a popular feature on this blog many years ago. This is going to be a popular feature for many (I’m looking at you Donald ), including brands. This cool feature will allow longer form content onto Twitter which make it a more relevant channel for brands. Sherrilynne Starkie.

Features 230
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Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. 2014 is upon us. This will be the year for Google+.

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Top 21 Pongal social media posts

Unmetric

The four-day celebration of Pongal, which marks the beginning of the harvest season in India, is a great opportunity for brands in India to kick off the year with creative social media campaigns. Brands also ran contests, offered discounts, and indulged in promoting their products with a Pongal twist to impress their audience on social media.

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Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters

Idaconcpts

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Without further ado, here are today’s top 6 rules of digital marketing. No more one design for the laptop and another for the phone. Branding needs to be universal.

Marketing 151
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7 Tactics for Promoting Your Brick-And-Mortar Business Online

The Social Media Incubator

Business branding pages – Most social networking sites that allow you to set up a business branding page allow you to brand your business page consistent with your business website. Online marketing Strategic Social Media brick-and-mortar business online marketing plan online marketing strategy promoting online'

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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.

Nielsen 140