Oktopost

AUGUST 24, 2023

X, formerly known as Twitter, recently released its new brand toolkit , solidifying their rebrand led by new owner, Elon Musk, and ensuring their 540 million users know how to use their visual assets. With this change, their iconic bird logo as well as their blue and white brand colors are now history. Building a brand is no easy feat.

Brands 62

Brands Twitter Reddit Platform 62

Oktopost

AUGUST 24, 2023

X, formerly known as Twitter, recently released its new brand toolkit , solidifying their rebrand led by new owner, Elon Musk, and ensuring their 540 million users know how to use their visual assets. With this change, their iconic bird logo as well as their blue and white brand colors are now history. Building a brand is no easy feat.

Brands 62

Brands Twitter Reddit Platform 62

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%). Check out River Island , for example.

Engagement 136

Engagement Brands Review Influencer 136

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Is there an opportunity for you to do something different with your brand voice or style? It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Definitely.

Questions 104

Questions Banking Insurance HootSuite 104

Buzz Marketing for Technology

DECEMBER 21, 2012

Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon and eBay , and/or standalone ecommerce sites. So how can mobile consumer data improve sales and marketing efforts? 1. Using data for real-time content targeting.

Mobile 225

Mobile Marketing Exercises Applications 225

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Let’s explore what customer journey mapping is and how it helps your brand. When someone asks for product recommendations, people might mention your brand.

Examples 104

Examples Template Templates How To 104

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 121

Patterns Sentiment Analysis Proposal 121

Hootsuite

SEPTEMBER 30, 2022

What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 They’re making it easier for customers to order from their favorite brands. This further boosts sales and brand engagement. And, this is available for many brands, countries, departments, and sales channels. billion by 2025 ?

FAQ 120

FAQ Retail Overview Loyalty 120

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. What is Customer Engagement?

Engagement 90

Engagement How To Metrics Loyalty 90

Sprout Social

MAY 11, 2021

It’s often the repeated micro-interactions that create a foundation for long-term trust and loyalty. Adding an internal review step to your social media approval process can serve as a safeguard that prevents costly mistakes or off-brand messaging from reaching your client, let alone their social media profiles.

Collaboration 130

Collaboration Review Process Banking 130

Buzz Marketing for Technology

DECEMBER 19, 2012

This failure to integrate customer relationship management (CRM) activities with online visitor behavior is wasting a significant opportunity to transform CRM into Customer Relationship Marketing. The Web is now such a powerful, commanding route to market that in some pre-Internet sectors, more than 90% of business is now done online.

Insurance 206

Insurance Banking Airlines Loyalty 206

Buffer Social

SEPTEMBER 13, 2023

If you create short-form videos on other platforms like TikTok or Instagram Reels, you already have a bank of content for your YouTube Shorts. Embracing this strategy maximizes your content's potential and ensures a consistent and cohesive brand presence across the digital landscape.

YouTube 94

YouTube Video UGC Authentication 94

Pixlee

DECEMBER 31, 2018

Odds are you’ve heard of every company on the list, but take time out of the conference to meet with these amazing brands! Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. Newell Brands. Levi, Strauss & Co.

Brands 40

Brands Retail Apparel Fashion 40

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? While creating a LinkedIn page might seem to be a cakewalk, most brands tend to get stuck while optimizing it. We suggest creating a content bank with all your ideas to ensure that you never run out of ideas. How do you ensure that?

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? While creating a LinkedIn page might seem to be a cakewalk, most brands tend to get stuck while optimizing it. We suggest creating a content bank with all your ideas to ensure that you never run out of ideas. How do you ensure that?

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Hootsuite

APRIL 6, 2023

As a marketer working in financial services, you know that navigating bank social media accounts can be tricky. Balancing compliance regulations with creative ideas for effective content marketing is no small feat. Why social media is different for banks and credit unions Banking is a heavily regulated industry.

Banking 105

Banking Social Media Tips HootSuite 105

agora pulse

MAY 16, 2016

It all depends on your company’s marketing strategy. However, if you’re leading the team, it’s important to understand this marketing puzzle. Marketing pros are always striving to build bigger and better brands. Avoid earning followers for brand vanity purposes. Different goals require different tactics.

UGC 110

UGC Social Media Content Hashtag 110

agora pulse

JANUARY 8, 2019

Financial institutions have recently stepped into the social media game more dynamically, realizing they can reach more customers and generate leads through social media marketing. For instance, let’s assume the marketing department in a financial firm has 4 employees. Are you aiming at raising brand awareness and building trust?

ROI 87

ROI Social Media Industry Insurance 87

Hootsuite

JUNE 19, 2023

A bank social media policy is essential for any financial institution to protect against legal and reputational risks. Inappropriate employee, customer, or vendor posts can severely damage a bank’s reputation and result in regulatory fees – as can financial misinformation, poor customer service responses, and violations of customer privacy.

Banking 95

Banking Policies Template Templates 95

agora pulse

SEPTEMBER 21, 2019

Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive successes. In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. But there have also been failures.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive successes. In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. But there have also been failures.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

DECEMBER 15, 2018

Financial institutions have recently stepped into the game more dynamically, realizing how they can reach more customers and generate leads through social media marketing. The biggest problem remains: estimating the return that comes from social media can leave even the most competent marketers scratching their heads.

ROI 75

ROI Social Media Industry Insurance 75

Pixlee

DECEMBER 15, 2017

We wanted to present the top 10 must-attend Digital Marketing conferences of 2018, but there are simply too many to list. Digital Marketing Innovation Summit. Focusing your Brand Communication to Improve your Consumer Reach & Return” is the theme of the 2018 Digital Marketing Innovation Summit. DigiMarketing.

Conference 40

Conference Marketing Case Study Banking 40

Twist Image

MAY 9, 2012

One of the largest gatherings of professional marketers is about to take place. The Canadian Marketing Association 's 2012 CMA Summit is happening next week (May 16th - 17th, 2012 at the Westin Harbour Castle Hotel in Toronto, Ontario). your brand or agency still struggling to catch up? canadian marketing association.

Engagement 93

Engagement Banking Loyalty Hotels 93

Sprout Social

AUGUST 22, 2023

Within the marketing space, I’ve seen executives prioritize CMO candidates with performance marketing backgrounds over more traditional brand marketing. Today’s consumers are savvier than ever—they can tell when brands only see them as dollar signs and aren’t afraid to switch up who they shop with.

Brands 84

Brands Loyalty Airlines Marketing 84

Pixlee

MAY 11, 2021

A high bounce rate, or the percentage of site visitors who leave after seeing just one page, is a real headache for many marketers and ecommerce leaders alike. Reviews provide important, authentic feedback that fosters customer loyalty and shopper trust. Run a Social Media Contest and share the resulting UGC on your brand’s website.

UGC 52

UGC Content Metrics Apparel 52

Dave Fleet

FEBRUARY 16, 2016

The difference with this new wave of innovation is two-fold: Social media is no longer a niche phenomenon – it is actively building and shaping brands. Social media is quickly pushing brands in the “media” direction and away from “social” – the thing that attracted many people to want to connect with companies in the first place.

Mobile 105

Mobile Trends Compete Loyalty 105

Twist Image

JULY 11, 2014

I was active on the Internet, and I was involved in the very early days of banner advertising and search engine marketing (long before Google even existed). It was still nascent and web analytics looked nothing like they do today, but it was the promise of it all that was so inspiring to a marketing nerd like me.

Advertising 91

Advertising Sentiment Engineering Data 91

Oktopost

APRIL 4, 2023

Social selling is one of those key deciding factors in the competition between brands. Most of us can remember a time before – and, for that matter, how it used to look before businesses and individuals started to catch onto its potential for marketing. A whopping 71% will advocate for the brands they trust.

Social Media 118

Social Media Marketing B2B Banking 118

Sprout Social

MAY 20, 2021

Engagement can be measured through quantitative data (think: productivity) and/or quantitative factors such as emotions, loyalty and satisfaction. Brand values and culture matter. Not all employee engagement strategies have to break the bank. Why employee engagement matters so much. And keep in mind that culture is, well, free.

Engagement 131

Engagement Survey How To Collaboration 131

ProBlogger

AUGUST 12, 2014

Every year, tech companies continue to roll out dazzling new smartphones and tablets into the market. Depending on personal preference, people have the option to choose from an iOS, Android, or Windows device, and you dont necessarily have to break the bank anymore to have the latest and greatest in technology. Director, Anybody?

Mobile 46

Mobile Activities Banking Discount 46

Absolute PA

APRIL 16, 2015

And this subtle but successful combo means more sales in the bank for you. I wrote recently about some of my favourite brands and how if I’m woo’ed properly I can become a super fan, spending time and hard earned moolah with my latest crush. Strategy Stuff business tips online marketing small business marketing'

Small Business 40

Small Business Banking Loyalty Buy 40

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. These objectives should align with your broader marketing strategy and business goals. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Later

APRIL 1, 2020

With the right strategy, YouTube can be a powerful tool to help you connect with your audience and build brand loyalty. . How to Make Awesome YouTube Videos for Your Brand. Here are 4 key reasons why YouTube could be a valuable addition to your marketing strategy: . #1: Manage Your Videos with YouTube Studio.

YouTube 62

YouTube How To Video SEO 62

Sprout Social

JUNE 26, 2023

Identify key customer touchpoints : Track your key touchpoints to understand every interaction a customer has with your brand. Every positive experience fosters loyalty and encourages customers to become brand advocates. High customer retention and loyalty due to accurate segmentation and personalization.

Loyalty 122

Loyalty Retail Data Strategy 122

Sprout Social

OCTOBER 22, 2018

At a time when the demand for business transparency is greater than ever–especially on social–smart businesses know that building a brand people feel like they can trust needs to be a company-wide effort. And they’re not the only ones. A lot of people care.

Reputation 74

Reputation Industry Aggregator Research 74

Diva Marketing Blog

OCTOBER 21, 2010

More frequently, however, those conversations are directed, not to friends or family, but to the people who represent brands. When combined with traditional marketing, social-driven customer service can be a force for more credible problem-solving, less expensive customer service, product ideation and customer lifetime value.

Industry 89

Industry Social Media Loyalty Resources 89