Convince & Convert

SEPTEMBER 11, 2015

From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” In a B2B situation, this becomes even more important. Filling Up a Twitter Feed While Maintaining Brand Loyalty.

Loyalty 60

Loyalty Twitter Brands Sample 60

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

Report 66

Report Atlassian Brands Sentiment 66

Webbiquity SMM

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals.

Sentiment 142

Sentiment How To Analysis Trends 142

Convince & Convert

OCTOBER 12, 2013

And to me, that makes social primarily a loyalty and retention play, not a straight customer acquisition play. Further, given that social is mostly a loyalty play, that puts social in the same strategic camp as email. Easy-to-use software like Addvocate helps companies manage this process. Of course they are. Not necessarily.

Social Media 167

Social Media Content Marketing B2B 167

Sprout Social

JANUARY 9, 2024

When integrated with a company’s customer relationship management (CRM) and business intelligence software, such tools exponentially increase the output of targeted insights by cross-referencing data points and identifying patterns in customer profiles and purchase patterns.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Oktopost

MARCH 22, 2022

There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Strengthens Loyalty: By leveraging social media to drive more business, you can create customer loyalty and better understand your customers. Then, and this is key, take that feedback into actual consideration.

Marketing 88

Marketing Loyalty Case Study Cost 88

Oktopost

DECEMBER 18, 2023

Yet, the increasing focus on growth and scalability makes many businesses take customer loyalty for granted. B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. Community management software can take your brand building to a new level.

Software 62

Software Communities Forums Hubspot 62

Sprout Social

NOVEMBER 2, 2023

Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. Pro tip: If you have distinctively different personas—such as, if you serve both a B2C and B2B market—set up different customer journey maps. Current state template , provided by Bright Vessel.

Examples 104

Examples Template Templates How To 104

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Not only is this good for lead conversion and customer loyalty, but it’s good for SEO.

Exercises 69

Exercises Metrics B2B Social Media 69

Sprout Social

JANUARY 12, 2022

Review aggregation sites are crucial for software brands, as is Google search. Earn long-term brand loyalty. Encouraging conversations among your audience is central to building customer relationships and, in turn, brand loyalty. This is especially important for B2B brands. The same rules apply for SaaS brands.

Conversation 137

Conversation Review Marketing How To 137

Convince & Convert

JULY 29, 2012

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. The software does the math, but it’s only as good as the set up. It’s the fault of businesspeople. Drive Social Media ROI with Content Marketing.

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. Awareness or loyalty? Do you sell products or services? Are you trying to generate leads or sales? What are their salaries?

Social Media 117

Social Media NGO ROI Research 117

agora pulse

NOVEMBER 10, 2020

HubSpot is social media software that offers scheduling, a customer relationship management (CRM) tool, and sales features. Khoros offers enterprise-level social media management software that’s designed for agencies and larger brands. Netbase Enterprise is social analytics software that’s designed to protect the health of your brand.

Analytics 179

Analytics Social Media Tools Price 179

Pam Moore

DECEMBER 7, 2017

Billion = expected growth of content marketing software in 2018 (IDC). Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Purchase cycle (awareness, consideration, preference, purchase, loyalty). 2018 Content Marketing Trends and Statistics You Should Know… .

Template 167

Template Templates Trends Content 167

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations. Aaron often shares his opinions on everything from software development to AI. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Convince & Convert

MARCH 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. But in terms of employer branding and the brand loyalty and creating awareness and driving the agenda in the container shipping industry.

Company 120

Company Instagram B2B Survey 120

Convince & Convert

MARCH 1, 2016

There are B2B examples and B2C examples. The precise customer loyalty impacts of answering complaints (or not answering) by channel. Software recommendations for handling online and offline customer service for both small and large businesses. Why this Book is For You. There are big company examples, and small company examples.

Posterous 60

Posterous Case Study Buy Research 60

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Social Media Strategies Summit

AUGUST 26, 2022

Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. Sendinblue , on the one hand, is geared towards professionals who don’t mind paying a premium monthly subscription price for a powerful piece of software. Boost Customer Loyalty and Lifetime Value.

Loyalty 204

Loyalty Software Publishing SEO 204

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

Convince & Convert

JUNE 17, 2013

As a firsthand example, at my company Help Scout we have three very different customer personas that our software caters to. As a B2B company, look at the sample metrics below and see if you can guess which two social networks are filled with Help Scout’s ideal customers. This is how we describe two of them: 1.

How To 167

How To Sample Samples Template 167

Webbiquity SMM

SEPTEMBER 15, 2015

68% of B2B buyers now purchase goods online via their phone or tablet (and soon maybe their Apple watch). With many areas of B2B procurement beginning to look more like consumer transactions, 83% of B2B sellers understand long-term success is dependent upon implementing an omnichannel strategy; however, most have yet to create one.

B2B 100

B2B Repository Collaboration Knowledge Base 100

Convince & Convert

SEPTEMBER 14, 2010

Who We Are Depends on Where You Reach Us Software vendors are realizing that the social media is more than just a networking fad – CB radio for the Millennials – but rather represents a society living in multiple locations at once. I don’t know why every salesperson isn’t going to these utilities before picking up the phone.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. 46% will remain loyal even after a negative experience.

Examples 227

Examples Communities Brands Forums 227

ProBlogger

MAY 17, 2013

Connecting with decision makers on LinkedIn and offering our incentive – this is particularly relevant to B2B blogs as LinkedIn is one of your best resources to grow you audience. You need to nurture them into loyalty and that means consistent and relevant contact from you. Day 3 – Auto-Responders. Are you using them?

How To 47

How To eBook Resources Widget 47

Oktopost

MAY 20, 2019

A CDP is a software package that creates a centralized hub for (mostly first-party) customer data. Naturally, in today’s digital eco-system, where software providers are extremely concerned with staying innovative and relevant there is a lot of overlap. But are CDPs for B2B companies, too? What is a CDP? The Top 10 CDPs.

Data 110

Data Platform B2B Marketing 110

Sprout Social

MAY 19, 2023

With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. For example, content heads often suggest project management software for their team. This helps you gain credibility, build authority, and increase brand loyalty.

LinkedIn 91

LinkedIn How To Collaboration Analytics 91

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. That’s just a brochure in 140 characters. Instead, let your customers in on the secret. Show them aspects of your company that they didn’t already know. Relationships. All rights reserved.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Palo Alto Networks created a new software that any IT department would be interested in. link] #socialmedia #socialresponsibility Brian611 great post Anne! All rights reserved.

CSR 137

CSR Social Media Strategy Consultant 137

Webbiquity SMM

JUNE 14, 2011

A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search. Don’t be boring! For example, gaskets are boring.

B2B 164

B2B Sentiment SEO Klout 164

Hootsuite

FEBRUARY 24, 2022

Consistent branding builds loyalty and trust. LinkedIn: B2B-focused marketing campaigns and brand building. For software companies, that’s often a “Sign Up” button, but there are many to choose from , such as online booking links, sending an email, calling and more. 9 tips for planning a winning cross-platform campaign.

Examples 145

Examples Campaign Platform Tips 145

Convince & Convert

MAY 26, 2010

These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Lots more thinking around content strategy now, rather than content management software. Lots more thinking around content strategy now, rather than content management software. Now for more coffee.

Social Media 134

Social Media Consultant Video Strategy 134

Sprout Social

APRIL 25, 2022

The truth is, Instagram is a B2B goldmine. It can help distinguish your brand, build your audience and promote customer loyalty. In short, B2B brands need to be there. If you’re still not sure about Instagram for B2B, get ready for a perspective shift. Why should B2B brands be on Instagram?

B2B 123

B2B Instagram How To Marketing 123

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210

Social Media Strategies Summit

DECEMBER 14, 2023

And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). Building one-on-one relationships with customers and personalizing their experiences to nurture loyalty. Building credibility by collaborating with trustworthy brand ambassadors.

Content 221

Content Marketing Loyalty Collaboration 221

Hootsuite

JANUARY 27, 2020

2009 – 2019: A decade of further tinkering behind the curtain created the experience that billions of users now take for granted: personalized feeds created by galaxy-brain software that analyzes tens of thousands of data points in order to maximize the amount of time people spent on the platform. (Goodbye, reverse-chronological order).

HootSuite 145

HootSuite Facebook How To Groups 145