Oktopost

JULY 28, 2022

Want to hear more from renowned B2B marketing leaders? The #1 workshop to run in the first 60 days of launching your program. Jennifer Gutman passionately believes that social media is the anchor of any successful B2B marketing strategy and is currently serving as the Director of Customer Marketing at Oktopost. Episode Summary.

B2B 62

B2B Apple Sample Samples 62

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company. Use LinkedIn to research companies. What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. Each workshop is its own learning process. I’d like to say I’m getting this codified down to a common process such that each workshop is easier to repeat, but the reality is they are each governed by some of their own unique characteristics.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

FEBRUARY 2, 2015

Tweetable Moments Content is the blood that flows through all organs of the company. Carlos_Abler Tweet This Carlos Abler was given the opportunity to jump in as the “content czar” at 3M after he had been working for the company as a contractor in 2010. The rest is history.

Company 60

Company Content Marketing B2B 60

Oktopost

JULY 20, 2020

You can catch a conversation by searching for B2B Marketing Now wherever you listen to podcasts and subscribing to our channel to stay up-to-date on the most recent episodes. To survive the storm, Lawson suggests investing in retraining or workshops for employees on the technology used and how it impacts the organization.

How To 84

How To B2B Skills System 84

Sprout Social

NOVEMBER 17, 2022

Sharing facts about issues your company cares about is an easy, effective way to present your brand values. Contrary to popular belief, you can use Instagram for B2B brands. Here’s how you can create Reels for your B2B company: 11. When used appropriately, B2B brands can capitalize on trending sounds.

Types 118

Types Instagram Brands Collaboration 118

Waxing UnLyrical

JUNE 28, 2018

Every company, every organization, every person, needs to do a better job telling their story. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. and make the company itself the character. I’m often asked if storytelling is harder for B2B companies.

Chemicals 187

Chemicals Creative Commons Consultant Organization 187

Sprout Social

FEBRUARY 14, 2023

It’s a win-win-win, and the companies that capitalize on the opportunity are reaping the benefits. According to our research, engaged social media users already think it’s essential for employees to post about their company and vice versa. The time to build your social advocacy program is now.

Authentication 93

Authentication Examples Class Team 93

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. Any recommendations?

Strategy 87

Strategy How To Training ROI 87

Pixlee

FEBRUARY 19, 2018

Attendees at Digital Summit are influencing the future of their company’s digital marketing and strategic success. They are the movers and shakers across the digital marketing spectrum, and come from a wide variety of companies and organizations. The Summit includes 45+ in-depth sessions & workshops. INBOUND 2018.

Conference 41

Conference Marketing B2B Class 41

Writtent Blog

APRIL 3, 2013

She also offers workshops and coaching for in-depth and hands-on training, as well as a blog, templates, and other free resources. Storytelling, Positioning, and Personas for More Effective B2B Marketing from TopRank Blog. 7 Companies That Totally “Get” Their Buyer Personas from HubSpot. Creating Buyer Personas.

Resources 95

Resources Hubspot Content Template 95

Diva Marketing Blog

MARCH 23, 2009

In the workshops and speeches I give one of the most Frequently Asked Questions goes like this: "When it comes to social media marketing all I seem to see is consumer products and programs that target moms. many in the B2B space. One of my joys is helping marketers understand how to use social media to build brand value. PULL VS. PUSH.

B2B 56

B2B Strategy Applications Fashion 56

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Employee advocacy is the promotion of a company by its employees. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

AUGUST 25, 2011

Where this gets particularly important is when companies send multiple attendees. If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. But it doesn’t do you, Phil, or your company any favors to overlap learning and relationship-building. You want more meat, less bun?

Eventful 128

Eventful Social Media B2B Conference 128

Sprout Social

JUNE 24, 2019

BConnected is a social media management agency hired by companies and organizations to manage and enhance their social media platforms. CF Search Marketing is a Digital Marketing company that specializes in SEO, SEM, SMM, reputation management, social advertising and webcare. BConnected, LLC. Bien Media. CF Search Marketing.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Buzz Marketing for Technology

JANUARY 4, 2011

Luke is the founder of The Innovation Games® Company and one of the most passionate people I have ever met when it comes to applying serious games to solve business problems. Related posts: B2B Marketing needs a stronger Why Last year I wrote about how the balance of content. What if there was a better way?

Marketing 229

Marketing Collaboration Buy Training 229

Laurel Papworth

FEBRUARY 11, 2015

ALTERNATIVELY give me a couple of sentences on your Brand/product/service OR your Client Brief/Project (Lecture 3) and how Valentine’s Day could be implemented for the project or your company.

Course 40

Course Social Media Strategy Exercises 40

Diva Marketing Blog

FEBRUARY 21, 2011

In 2004, the American Marketing Association asked to develop a workshop on blogs. Seven years later, I'm still facilitating training for AMA, as well as, other organizations and companies. Along the way, I've conducted workshops for hundreds of people all over the country. Information about the brand and company take 2nd place.

Tips 84

Tips URL Facebook Marketing 84

Pam Moore

DECEMBER 5, 2017

Understanding the agency's ultimate responsibility to the company and your superior who hired them. Give us a shout and let's get a custom workshop scheduled for your organization. Understanding and securing your role on the new expanded team. The importance of being honest about what your digital, social and branding experience.

Social Media 160

Social Media How To Social Media Management Training 160

Pam Moore

JUNE 23, 2019

It may have been a keynote speech, breakout or maybe even a custom private workshop? I speak and train all over the globe in both b2b and b2c markets. This strategy helped me survive 13 major layoffs at one company alone. Have you ever listened to and watched an amazing presentation? What made the presentation so incredible?

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

It may have been a keynote speech, breakout or maybe even a custom private workshop? I speak and train all over the globe in both b2b and b2c markets. This strategy helped me survive 13 major layoffs at one company alone. Have you ever listened to and watched an amazing presentation? What made the presentation so incredible?

Eventful 90

Eventful Tips Training Authentication 90

Laurel Papworth

DECEMBER 21, 2023

00:02:33.590] – Laurel Papworth But I think given today, and this has only happened since the weekend, but there’s been a break in all the major companies providing responsible AI directions. Facebook is mostly blah, blah, whereas LinkedIn is B2B. And if you are interested in Marketing and AI please go to my workshop.

Course 52

Course Committee Data Training 52

Koka Sexton

MARCH 2, 2011

One was that this company has hit on something very hot, giving sales people actionable trigger events to drive business conversations and decisions. Another is that social media in B2B sales is a growing topic of discussion and people from executive levels down to the individual sales rep are hungry to learn how to leverage new media.

Training 66

Training Social Media Social CRM Education 66

Pam Moore

DECEMBER 7, 2017

Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. Give us a shout and let's get a custom workshop scheduled for your organization. Supporting Resources: .

Template 167

Template Templates Trends Content 167

Pam Moore

JANUARY 4, 2017

I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop! They optimize their LinkedIn company profiles. So why would we think that marketers and business leaders would think any different when it comes to social media?

Social Media 167

Social Media Social Networking Training Instagram 167

Diva Marketing Blog

OCTOBER 31, 2011

Perhaps through books, conferences or workshops. M ass Following on Twitter -I get scared when a company skips the process of vetting and actually reading the profiles of the people they follow and opt to use tools that let them follow massive numbers of people. How Do You Build B2B Relationships Using Social Media?

Social Media 89

Social Media Discount B2B Social Networking 89

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Diva Marketing Blog

JUNE 2, 2009

2 sentences about your company – Funny not Slutty features comedy for women created by female producers, writers, humorists and comedians. Focus is on B2B and B2C. My favorite social media tactic is contributing to the content and community in highly specialized LinkedIn groups to generate B2B leads. My primary focus is B2B.

Social Media 53

Social Media B2B Delicious Wiki 53

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. I’ve been to enough conferences where the moderators/speakers sucked (and live in deathly fear of that being applied to me). The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall.

Class 144

Class Creative Commons Postrank Conference 144

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Compete 116

Compete Conference Organization Social CRM 116

Diva Marketing Blog

JULY 1, 2011

the world is becoming too fast, too complex and too networked for any company to have all the answers inside. A few months ago I had the privledge of conducting a workshop for the 18th Annual Larry Brickman Educational Conference sponsored by JF&CS. How do you build B2B relationships using social media? Yochai Benkler.

Social Media 75

Social Media Forums Social Networking Questions 75

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Meghan Biro. MeghanMBiro. Liz Bonilla.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Writtent Blog

DECEMBER 6, 2023

Speak at seminars and teach workshops. In addition to putting on them company vehicles and owners’ cars, give them for free to employees, partners, stakeholders and investors, charities you donate to, and other contacts to display. These stories add credibility to your company and help you get more customers. Beat your shyness.

Small Business 98

Small Business Marketing Compete Directory 98

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! As always – great piece Jay.

Social Media 120

Social Media Content Analysis Sports 120

Waxing UnLyrical

DECEMBER 16, 2010

Why is anyone – a person, a company – embarking on social media? Mark as read Approve comment Ah, youre flattering me, Justin. :) Yes, I think all businesses are relationship businesses, which is one of the reason I feel a little at odds when people say theres a huge difference between B2B and B2C. These fine folk did: Jan.

Social Media 224

Social Media Class Creative Commons Flickr 224

Hootsuite

JULY 17, 2019

Every company has different resources and different priorities. According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. B2B Services: 20.5%. B2C Product: 20.9%. Blueprint Live.

Social Media 111

Social Media HootSuite Social Media Management B2B 111